A data profile of the people who buy, follow and care about Chemical substance in Brazil — modelled from more than twelve digital signal sources. Chemical substance has an estimated audience of 5,390,278 people in Brazil.
Chemical substance has an estimated audience of 5,390,278 people in Brazil. 75.6% are female, 24.4% are male, average age 38.4. Top brand affinities: Seleção Brasileira, Rick and Morty, Rock music, Zoom!, Scarlett Johansson.
Top brand affinities include Seleção Brasileira, Rick and Morty, Rock music, with strongest over-indexing on Seleção Brasileira (1.51× the country average).
Demographically, the Chemical substance audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Chemical substance fan in Brazil is more female, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Chemical substance profile in Brazil.
75.6% are female, 24.4% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 38.4 |
| Estimated audience size | 5,390,278 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide Chemical substance audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.7% |
| India | 4.0% |
The strongest cross-interests of the Chemical substance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 3.78× | ||
| 02 | Scarlett Johansson | Movies & TV | 3.78× | ||
| 03 | Borussia Dortmund | Sports | 3.78× | ||
| 04 | Elle Fanning | Movies & TV | 3.78× | ||
| 05 | Emma Stone | Movies & TV | 3.78× | ||
| 06 | Toy Story (franchise) | Movies & TV | 3.78× | ||
| 07 | Nicole Kidman | Movies & TV | 3.78× | ||
| 08 | Thiago Silva | Sports | 3.78× | ||
| 09 | Adriana Lima | Fashion & Accessoires | 3.78× | ||
| 10 | Germany | Travel & Leisure | 3.70× | ||
| 11 | Zoom! | Business & Career | 3.14× | ||
| 12 | Spanish language | Politics & Society | 2.48× | ||
| 13 | Microwave oven | Home & Garden | 2.20× | ||
| 14 | The Big Bang Theory | Movies & TV | 2.12× | ||
| 15 | Public transport | Cars & Mobility | 1.78× | ||
| 16 | Michael Jackson | Music & Radio | 1.64× | ||
| 17 | Google Maps | Internet & Social Media | 1.63× | ||
| 18 | MSN | News | 1.56× | ||
| 19 | Rock music | Music & Radio | 1.55× | ||
| 20 | Seleção Brasileira | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.55× | |
| Patriotism | CONSERVATISM | 1.47× | |
| Individualism | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Mindfulness | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Chemical substance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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