A data profile of the people who buy, follow and care about Chemical substance in Ireland — modelled from more than twelve digital signal sources. Chemical substance has an estimated audience of 769,841 people in Ireland.
Chemical substance has an estimated audience of 769,841 people in Ireland. 61.0% are female, 39.0% are male, average age 44.3. Top brand affinities: TK Maxx, Zoo, Microwave oven, Kitchenware, Non-alcoholic beverage.
Top brand affinities include TK Maxx, Zoo, Microwave oven, with strongest over-indexing on TK Maxx (1.51× the country average).
Demographically, the Chemical substance audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Chemical substance fan in Ireland is more female, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for TK Maxx.
The key figures that characterise the Chemical substance profile in Ireland.
61.0% are female, 39.0% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 44.3 |
| Estimated audience size | 769,841 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Chemical substance audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.7% |
| India | 4.0% |
The strongest cross-interests of the Chemical substance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water filter | Food & Beverages | 2.10× | ||
| 02 | Medicinal plants | Health | 1.90× | ||
| 03 | Pollen | Health | 1.74× | ||
| 04 | Laundry detergent | Home & Garden | 1.73× | ||
| 05 | Aromatherapy | Home & Garden | 1.73× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 1.72× | ||
| 07 | Traditional medicine | Health | 1.71× | ||
| 08 | Microwave oven | Home & Garden | 1.70× | ||
| 09 | Hypermarket | Shopping | 1.65× | ||
| 10 | Quinoa | Food & Beverages | 1.65× | ||
| 11 | Fertilizer | Home & Garden | 1.61× | ||
| 12 | Herbalism | Health | 1.58× | ||
| 13 | Employment agency | Business & Career | 1.57× | ||
| 14 | Mineral water | Food & Beverages | 1.57× | ||
| 15 | Kitchenware | Home & Garden | 1.54× | ||
| 16 | TK Maxx | Shopping | 1.51× | ||
| 17 | Zoo | Kids & Family | 1.51× | ||
| 18 | Home automation | Technology & Electronics | 1.51× | ||
| 19 | Day spa | Beauty & Wellness | 1.51× | ||
| 20 | Rail transport | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.51× | |
| Tradition | CONSERVATISM | 1.34× | |
| Indulgence | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Extroversion | THRILL | 0.85× | |
| Spirituality | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Chemical substance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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