Vigantol Audience in Germany
Vigantol has an estimated audience of 227,724 people in Germany. 71.1% are female, 28.9% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, Loincloth, Picnic, Home Office, South Asian cuisine.
The average Vigantol fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, Loincloth, Picnic, with strongest over-indexing on Rossmann (1.55× the country average). Demographically, the Vigantol audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Vigantol fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 40.0 |
| Estimated audience size | 227,724 |
Audience persona
The typical Vigantol fan in Germany is more female, around 40.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,027 | 1.07× |
| Baden-Württemberg | 60,106 | 1.45× |
| Bayern | 57,771 | 1.18× |
| Niedersachsen | 35,697 | 1.21× |
| Hessen | 27,555 | 1.19× |
| Rheinland-Pfalz | 18,583 | 1.22× |
| Berlin | 11,755 | 0.87× |
| Schleswig-Holstein | 11,629 | 1.07× |
| Sachsen | 10,666 | 0.72× |
| Hamburg | 9,664 | 1.41× |
| Brandenburg | 6,577 | 0.7× |
| Thüringen | 5,204 | 0.67× |
| Sachsen-Anhalt | 4,757 | 0.6× |
| Mecklenburg-Vorpommern | 3,407 | 0.59× |
| Saarland | 3,367 | 0.9× |
| Bremen | 3,011 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.55× | Shopping |
| Loincloth | 4.95× | Fashion & Accessoires |
| Picnic | 5.68× | Kids & Family |
| Home Office | 1.8× | Business & Career |
| South Asian cuisine | 8.89× | Food & Beverages |
| Mothercare | 2.22× | Kids & Family |
| Enzkreis | 10.34× | Travel & Leisure |
| Socialist Federal Republic of Yugoslavia | 4.3× | Politics & Society |
| Snow White (Fables) | 1.9× | Literature |
| Commercial mortgage | 1.54× | Business & Career |
| Cachorro | 2.49× | Pets & Animals |
| Esra Erol | 3.41× | Movies & TV |
| Janitor | 3.06× | Home & Garden |
| Women's empowerment | 1.81× | Politics & Society |
| Eco Friendly Living | 1.81× | Home & Garden |
| Therme Erding | 2.27× | Travel & Leisure |
| Karaman | 4.03× | Sports |
| Brunello Cucinelli | 2.24× | Fashion & Accessoires |
| Metamorphoses | 1.55× | Literature |
| Hückelhoven | 3.81× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.58 |
| Sports Activity | POWER | 1.5 |
| Design Affinity | PREMIUM | 1.38 |
| Family Orientation | CONSERVATISM | 1.32 |
| Mindfulness | BALANCE | 1.3 |
| Creativity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 12.0% |
| Poland | 10.8% |
| Philippines | 8.6% |
See Vigantol audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Vigantol have in Germany?
Vigantol has an estimated audience of 227,724 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Vigantol fans?
71.1% of Vigantol fans are female, 28.9% are male, with an average age of 40.0 years.
Which brands do Vigantol fans like most?
Vigantol fans show strongest brand affinity for Rossmann (1.55×), Loincloth (4.95×), and Picnic (5.68×) over the country average.
Where do Vigantol fans live in Germany?
Vigantol fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,027), Baden-Württemberg (reach 60,106), and Bayern (reach 57,771). These three regions account for the largest share of the active audience.
What other brands do Vigantol fans also like?
Beyond Vigantol itself, the audience over-indexes on Loincloth (4.95×), Picnic (5.68×), Home Office (1.8×), and South Asian cuisine (8.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vigantol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.