Rascasse Audience Intelligence

Vigantol Target Market in Germany

A data profile of the people who buy, follow and care about Vigantol in Germany — modelled from more than twelve digital signal sources. Vigantol has an estimated audience of 277,131 people in Germany.

#2336among Brand in Germany#528in Health

The average Vigantol fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fish oil, Folic acid, Traditional Chinese medicine, with strongest over-indexing on Fish oil (92.38× the country average).

Demographically, the Vigantol audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Healthy Lifestyle, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vigantol fan in Germany is more female, around 37.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fish oil.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vigantol profile in Germany.

Audience size
277K
in Germany
Gender
70.1%♀
29.9% male
Age
37.3
average years
Country rank
#18380
Brand in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vigantol

70.1% are female, 29.9% are male, average age 37.3.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Vigantol audience in Germany
MetricValue
Female70.1%
Male29.9%
Average age37.3
Estimated audience size277,131
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Vigantol audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3915%
40-4918%
50+20%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Vigantol audience comes from Germany.

Worldwide audience distribution share by country for Vigantol
CountryShare
Germany12.1%
Mexico9.7%
Poland9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vigantol audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vigantol customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~50K1.35×
02Hamburg~8K1.32×
03Rheinland-Pfalz~20K1.21×
04Bayern~50K1.19×
05Hessen~20K1.16×
06Niedersachsen~30K1.15×
07Bremen~3K1.14×
08Nordrhein-Westfalen~70K1.07×
09Schleswig-Holstein~10K1.07×
10Saarland~3K0.99×
11Berlin~10K0.87×
12Sachsen~10K0.76×
13Brandenburg~7K0.76×
14Thüringen~5K0.75×
15Sachsen-Anhalt~5K0.71×
16Mecklenburg-Vorpommern~4K0.71×
Fig. 06

Affinity by region

Affinity by region — Vigantol, Germany
0.71×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vigantol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vigantol audience
#·InterestCategoryAffinity×
01Fish oilHealth92.38×
02Folic acidHealth21.55×
03GinsengHealth20.66×
04Vitamin KHealth19.95×
05Traditional Chinese medicineBusiness & Career14.60×
06HerbalismHealth10.25×
07Kaya ScodelarioMovies & TV10.08×
08State schoolKids & Family9.95×
09Stadt-Parfümerie PieperShopping8.74×
10MagnesiumHealth8.60×
11Chemical engineeringBusiness & Career8.12×
12Natural ElementsHealth7.85×
13TurmericFood & Beverages7.74×
14ProbioticHealth7.23×
15Amanda SeyfriedMovies & TV5.44×
16Google NewsNews3.02×
17Master's degreeBusiness & Career2.99×
18FoodFood & Beverages1.80×
19Arts and musicArts & Culture1.56×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vigantol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vigantol audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.72×
IndividualismJOY1.50×
Quality AwarenessPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vigantol audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.88×
PatriotismCONSERVATISM0.94×
Price SensitivityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vigantol's target market in Germany?

Vigantol's target market in Germany covers an estimated 277,131 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vigantol customers?

70.1% of the Vigantol audience are female, 29.9% are male, with an average age of 37.3 years.

03

Which brands do Vigantol fans like most?

Vigantol fans show strongest brand affinity for Fish oil (92.38×), Folic acid (21.55×), and Traditional Chinese medicine (14.6×) over the country average.

04

Where do Vigantol fans live in Germany?

Vigantol fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Vigantol fans also like?

Beyond Vigantol itself, the audience over-indexes on Folic acid (21.55×), Traditional Chinese medicine (14.6×), Herbalism (10.25×), and Vitamin K (19.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Vigantol audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vigantol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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