Detergent Audience in Germany
Detergent has an estimated audience of 2,378,045 people in Germany. 73.5% are female, 26.5% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Meister Proper, Frosch, Mahatma Gandhi, Harry Potter, Laundry detergent.
The average Detergent fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Meister Proper, Frosch, Mahatma Gandhi, with strongest over-indexing on Meister Proper (16.55× the country average). Demographically, the Detergent audience skews more female with an average age of 43.6, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Detergent fans
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 43.6 |
| Estimated audience size | 2,378,045 |
Audience persona
The typical Detergent fan in Germany is more female, around 43.6 years old, with strong DIY Mentality tendencies and a notable affinity for Meister Proper.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 533,135 | 1.02× |
| Bayern | 402,452 | 1.05× |
| Baden-Württemberg | 344,793 | 1.06× |
| Hessen | 241,035 | 1.33× |
| Niedersachsen | 213,847 | 0.93× |
| Berlin | 147,196 | 1.38× |
| Rheinland-Pfalz | 117,281 | 0.98× |
| Sachsen | 99,005 | 0.85× |
| Schleswig-Holstein | 83,955 | 0.98× |
| Brandenburg | 71,506 | 0.97× |
| Hamburg | 71,195 | 1.32× |
| Thüringen | 48,040 | 0.79× |
| Sachsen-Anhalt | 46,656 | 0.76× |
| Mecklenburg-Vorpommern | 30,843 | 0.68× |
| Saarland | 27,461 | 0.94× |
| Bremen | 19,100 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Meister Proper | 16.55× | Home & Garden |
| Frosch | 10.21× | Home & Garden |
| Mahatma Gandhi | 14.32× | Politics & Society |
| Harry Potter | 1.6× | Movies & TV |
| Laundry detergent | 5.88× | Home & Garden |
| Gala | 1.63× | News |
| Gute Zeiten, schlechte Zeiten | 2.03× | Movies & TV |
| Used Cars | 2.5× | Cars & Mobility |
| Cleaning agent | 3.49× | Home & Garden |
| Laundry | 2.58× | Home & Garden |
| Sonett | 10.13× | Home & Garden |
| Let's Dance (German TV series) | 1.6× | Movies & TV |
| Cleanliness | 2.68× | Home & Garden |
| Toddler | 1.51× | Kids & Family |
| Equine therapy | 2.13× | Health |
| Carcare | 1.99× | Cars & Mobility |
| Baby food | 1.5× | Kids & Family |
| Cleaning | 2.23× | Home & Garden |
| Auto maintenance | 1.74× | Cars & Mobility |
| Jenna Ortega | 1.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.7 |
| Sustainability | BALANCE | 1.65 |
| Quality Awareness | PREMIUM | 1.52 |
| Design Affinity | PREMIUM | 1.5 |
| Pet Ownership | JOY | 1.47 |
| Healthy Lifestyle | BALANCE | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Italy | 5.8% |
| Taiwan | 4.3% |
See Detergent audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Detergent have in Germany?
Detergent has an estimated audience of 2,378,045 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Detergent fans?
73.5% of Detergent fans are female, 26.5% are male, with an average age of 43.6 years.
Which brands do Detergent fans like most?
Detergent fans show strongest brand affinity for Meister Proper (16.55×), Frosch (10.21×), and Mahatma Gandhi (14.32×) over the country average.
Where do Detergent fans live in Germany?
Detergent fans in Germany are most concentrated in Nordrhein-Westfalen (reach 533,135), Bayern (reach 402,452), and Baden-Württemberg (reach 344,793). These three regions account for the largest share of the active audience.
What other brands do Detergent fans also like?
Beyond Detergent itself, the audience over-indexes on Frosch (10.21×), Mahatma Gandhi (14.32×), Harry Potter (1.6×), and Laundry detergent (5.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Detergent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.