Rascasse Audience Intelligence

Frosch Target Market in Germany

A data profile of the people who buy, follow and care about Frosch in Germany — modelled from more than twelve digital signal sources. Frosch has an estimated audience of 909,680 people in Germany.

#924among Brand in Germany#459in Home & Garden

The average Frosch fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Laundry detergent, Detergent, Fair trade, with strongest over-indexing on Laundry detergent (33.02× the country average).

Demographically, the Frosch audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frosch fan in Germany is more female, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Laundry detergent.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frosch profile in Germany.

Audience size
910K
in Germany
Gender
68.3%♀
31.7% male
Age
40.4
average years
Country rank
#7077
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Frosch

68.3% are female, 31.7% are male, average age 40.4.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Frosch audience in Germany
MetricValue
Female68.3%
Male31.7%
Average age40.4
Estimated audience size909,680
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Frosch audience in Germany
Age bracketShare%
16-1914%
20-2921%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

67.1%

of the worldwide Frosch audience comes from Germany.

Worldwide audience distribution share by country for Frosch
CountryShare
Germany67.1%
Austria7.8%
Switzerland7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frosch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frosch customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.14×
02Rheinland-Pfalz~50K1.10×
03Baden-Württemberg~100K1.09×
04Nordrhein-Westfalen~200K1.06×
05Bayern~200K1.05×
06Sachsen~50K1.03×
07Bremen~8K1.00×
08Mecklenburg-Vorpommern~20K0.99×
09Hamburg~20K0.98×
10Saarland~10K0.97×
11Hessen~70K0.96×
12Schleswig-Holstein~30K0.96×
13Thüringen~20K0.96×
14Brandenburg~30K0.95×
15Berlin~40K0.90×
16Sachsen-Anhalt~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Frosch, Germany
0.88×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frosch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frosch audience
#·InterestCategoryAffinity×
01Laundry detergentHome & Garden33.02×
02DetergentHome & Garden10.21×
03Fair tradeBusiness & Career4.58×
04Ethical consumerismShopping3.78×
05Non-alcoholic beverageFood & Beverages3.37×
06Robert RedfordMovies & TV3.26×
07Sustainable clothingFashion & Accessoires3.22×
08Simple livingPolitics & Society3.19×
09KitchenwareHome & Garden2.48×
10Sustainable energyHome & Garden2.27×
11Efficient energy useTechnology & Electronics2.17×
12Renewable energyBusiness & Career2.11×
13HugendubelShopping1.99×
14Organic farmingFood & Beverages1.95×
15TagesschauMovies & TV1.78×
16Home AppliancesHome & Garden1.72×
17SustainabilityPolitics & Society1.65×
18NatureHome & Garden1.56×
19VacationsTravel & Leisure1.52×
20IKEAHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frosch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frosch audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.05×
Quality AwarenessPREMIUM1.61×
Design AffinityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frosch audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.90×
SpiritualityBALANCE1.00×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Frosch's target market in Germany?

Frosch's target market in Germany covers an estimated 909,680 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Frosch customers?

68.3% of the Frosch audience are female, 31.7% are male, with an average age of 40.4 years.

03

Which brands do Frosch fans like most?

Frosch fans show strongest brand affinity for Laundry detergent (33.02×), Detergent (10.21×), and Fair trade (4.58×) over the country average.

04

Where do Frosch fans live in Germany?

Frosch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Frosch fans also like?

Beyond Frosch itself, the audience over-indexes on Detergent (10.21×), Fair trade (4.58×), Tagesschau (1.78×), and Ethical consumerism (3.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Frosch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frosch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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