Frosch Audience in Germany
Frosch has an estimated audience of 875,227 people in Germany. 65.5% are female, 34.5% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mothercare, Škoda Kodiaq, Theocracy, Volvo V60, Coworking.
The average Frosch fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mothercare, Škoda Kodiaq, Theocracy, with strongest over-indexing on Mothercare (2× the country average). Demographically, the Frosch audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Frosch fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 39.3 |
| Estimated audience size | 875,227 |
Audience persona
The typical Frosch fan in Germany is more female, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Mothercare.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 210,704 | 1.1× |
| Bayern | 151,370 | 1.08× |
| Baden-Württemberg | 133,330 | 1.12× |
| Niedersachsen | 97,778 | 1.15× |
| Hessen | 65,318 | 0.98× |
| Rheinland-Pfalz | 47,901 | 1.09× |
| Sachsen | 44,620 | 1.04× |
| Berlin | 37,278 | 0.95× |
| Schleswig-Holstein | 29,601 | 0.94× |
| Brandenburg | 26,266 | 0.97× |
| Thüringen | 21,013 | 0.94× |
| Hamburg | 19,722 | 1× |
| Sachsen-Anhalt | 19,267 | 0.85× |
| Mecklenburg-Vorpommern | 15,958 | 0.95× |
| Saarland | 9,602 | 0.89× |
| Bremen | 7,085 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 2× | Kids & Family |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| Theocracy | 5.47× | Music & Radio |
| Volvo V60 | 2.1× | Cars & Mobility |
| Coworking | 1.8× | Business & Career |
| Roaming | 1.76× | Technology & Electronics |
| Figure painting (hobby) | 1.76× | Arts & Culture |
| Yves Klein | 3.12× | Fashion & Accessoires |
| Janitor | 2.45× | Home & Garden |
| Bugatti Chiron | 2.16× | Cars & Mobility |
| Information sensitivity | 2.06× | Technology & Electronics |
| Homesteading | 2.43× | Home & Garden |
| Ho, Ghana | 1.65× | Travel & Leisure |
| Space Cowboys | 3.06× | Movies & TV |
| Esra Erol | 2.01× | Movies & TV |
| Throne of Glass | 1.94× | Literature |
| Samanyolu Haber | 1.55× | Movies & TV |
| Glashütte | 1.51× | Travel & Leisure |
| Huck (magazine) | 3.32× | Internet & Social Media |
| Gender-neutral language | 1.83× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.23 |
| Design Affinity | PREMIUM | 1.43 |
| DIY Mentality | THRILL | 1.41 |
| Sports Activity | POWER | 1.4 |
| Creativity | OPEN | 1.37 |
| Indulgence | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.5% |
| Austria | 8.0% |
| Switzerland | 8.0% |
See Frosch audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Frosch have in Germany?
Frosch has an estimated audience of 875,227 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frosch fans?
65.5% of Frosch fans are female, 34.5% are male, with an average age of 39.3 years.
Which brands do Frosch fans like most?
Frosch fans show strongest brand affinity for Mothercare (2×), Škoda Kodiaq (1.54×), and Theocracy (5.47×) over the country average.
Where do Frosch fans live in Germany?
Frosch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 210,704), Bayern (reach 151,370), and Baden-Württemberg (reach 133,330). These three regions account for the largest share of the active audience.
What other brands do Frosch fans also like?
Beyond Frosch itself, the audience over-indexes on Škoda Kodiaq (1.54×), Theocracy (5.47×), Volvo V60 (2.1×), and Coworking (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frosch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.