Meister Proper Audience in Germany
Meister Proper has an estimated audience of 442,578 people in Germany. 56.3% are female, 43.7% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Mothercare, Jack White, Preacher (comics), Information sensitivity.
The average Meister Proper fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Mothercare, Jack White, with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the Meister Proper audience skews more female with an average age of 42.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Software
Demographics of Meister Proper fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 42.2 |
| Estimated audience size | 442,578 |
Audience persona
The typical Meister Proper fan in Germany is more female, around 42.2 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,617 | 1.22× |
| Bayern | 76,326 | 1.07× |
| Baden-Württemberg | 69,473 | 1.15× |
| Niedersachsen | 46,353 | 1.08× |
| Hessen | 37,530 | 1.11× |
| Rheinland-Pfalz | 22,056 | 0.99× |
| Berlin | 20,323 | 1.03× |
| Sachsen | 19,547 | 0.9× |
| Schleswig-Holstein | 14,906 | 0.94× |
| Brandenburg | 12,081 | 0.88× |
| Hamburg | 11,023 | 1.1× |
| Sachsen-Anhalt | 10,029 | 0.87× |
| Thüringen | 9,468 | 0.84× |
| Mecklenburg-Vorpommern | 7,151 | 0.85× |
| Saarland | 5,295 | 0.97× |
| Bremen | 3,731 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| Mothercare | 2.22× | Kids & Family |
| Jack White | 1.63× | Movies & TV |
| Preacher (comics) | 4.07× | Literature |
| Information sensitivity | 3.06× | Technology & Electronics |
| Sixx | 1.79× | Movies & TV |
| Vijesti.ba | 2.13× | News |
| Free University of Berlin | 1.73× | Business & Career |
| Metamorphoses | 1.51× | Literature |
| Esra Erol | 2.48× | Movies & TV |
| Euphonium | 4.4× | Music & Radio |
| Bugatti Chiron | 2.18× | Cars & Mobility |
| Islamism | 2.18× | Politics & Society |
| Homesteading | 2.48× | Home & Garden |
| The Hunt (2012 film) | 1.73× | Movies & TV |
| Theocracy | 3.92× | Music & Radio |
| Cloppenburg | 1.7× | Travel & Leisure |
| Socialist Federal Republic of Yugoslavia | 1.64× | Politics & Society |
| Throne of Glass | 2.07× | Literature |
| The Equalizer | 1.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.83 |
| Design Affinity | PREMIUM | 1.62 |
| Quality Awareness | PREMIUM | 1.48 |
| Indulgence | JOY | 1.47 |
| Sustainability | BALANCE | 1.4 |
| Sports Activity | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.1% |
| Austria | 6.9% |
| Spain | 5.8% |
See Meister Proper audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
Frequently asked questions
How many fans does Meister Proper have in Germany?
Meister Proper has an estimated audience of 442,578 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Meister Proper fans?
56.3% of Meister Proper fans are female, 43.7% are male, with an average age of 42.2 years.
Which brands do Meister Proper fans like most?
Meister Proper fans show strongest brand affinity for Rossmann (1.53×), Mothercare (2.22×), and Jack White (1.63×) over the country average.
Where do Meister Proper fans live in Germany?
Meister Proper fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,617), Bayern (reach 76,326), and Baden-Württemberg (reach 69,473). These three regions account for the largest share of the active audience.
What other brands do Meister Proper fans also like?
Beyond Meister Proper itself, the audience over-indexes on Mothercare (2.22×), Jack White (1.63×), Preacher (comics) (4.07×), and Information sensitivity (3.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Meister Proper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.