Sonett Audience in Germany
Sonett has an estimated audience of 232,017 people in Germany. 62.5% are female, 37.5% are male, average age 39.5. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Rossmann, Artistic inspiration, Mothercare, CAC 40, Škoda Kodiaq.
The average Sonett fan in Germany is 39.5 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Rossmann, Artistic inspiration, Mothercare, with strongest over-indexing on Rossmann (1.57× the country average). Demographically, the Sonett audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Sonett fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 39.5 |
| Estimated audience size | 232,017 |
Audience persona
The typical Sonett fan in Germany is more female, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 50,556 | 1.6× |
| Nordrhein-Westfalen | 50,367 | 0.99× |
| Bayern | 39,601 | 1.06× |
| Niedersachsen | 22,928 | 1.02× |
| Hessen | 19,006 | 1.07× |
| Rheinland-Pfalz | 13,635 | 1.17× |
| Sachsen | 11,485 | 1.01× |
| Berlin | 8,759 | 0.84× |
| Schleswig-Holstein | 8,483 | 1.02× |
| Brandenburg | 5,994 | 0.83× |
| Thüringen | 5,719 | 0.97× |
| Hamburg | 5,025 | 0.96× |
| Sachsen-Anhalt | 4,659 | 0.78× |
| Mecklenburg-Vorpommern | 4,006 | 0.9× |
| Saarland | 2,893 | 1.02× |
| Bremen | 1,510 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.57× | Shopping |
| Artistic inspiration | 1.54× | Arts & Culture |
| Mothercare | 2.23× | Kids & Family |
| CAC 40 | 1.58× | Business & Career |
| Škoda Kodiaq | 1.61× | Cars & Mobility |
| Snow White (Fables) | 1.7× | Literature |
| Caccamo | 19.81× | Travel & Leisure |
| Sixx | 1.57× | Movies & TV |
| Information sensitivity | 2.46× | Technology & Electronics |
| Yves Klein | 3.21× | Fashion & Accessoires |
| Volvo V60 | 2.04× | Cars & Mobility |
| Bugatti Chiron | 2.35× | Cars & Mobility |
| Coworking | 1.72× | Business & Career |
| Theocracy | 4.24× | Music & Radio |
| Faun (band) | 1.83× | Music & Radio |
| Roaming | 1.62× | Technology & Electronics |
| Esra Erol | 2.16× | Movies & TV |
| Huck (magazine) | 3.7× | Internet & Social Media |
| Space Cowboys | 3.02× | Movies & TV |
| Homesteading | 2.3× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.97 |
| Design Affinity | PREMIUM | 1.5 |
| Indulgence | JOY | 1.48 |
| DIY Mentality | THRILL | 1.46 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Creativity | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 62.7% |
| Switzerland | 9.5% |
| Sweden | 6.5% |
See Sonett audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Sonett have in Germany?
Sonett has an estimated audience of 232,017 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Sonett fans?
62.5% of Sonett fans are female, 37.5% are male, with an average age of 39.5 years.
Which brands do Sonett fans like most?
Sonett fans show strongest brand affinity for Rossmann (1.57×), Artistic inspiration (1.54×), and Mothercare (2.23×) over the country average.
Where do Sonett fans live in Germany?
Sonett fans in Germany are most concentrated in Baden-Württemberg (reach 50,556), Nordrhein-Westfalen (reach 50,367), and Bayern (reach 39,601). These three regions account for the largest share of the active audience.
What other brands do Sonett fans also like?
Beyond Sonett itself, the audience over-indexes on Artistic inspiration (1.54×), Mothercare (2.23×), CAC 40 (1.58×), and Škoda Kodiaq (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sonett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.