A data profile of the people who buy, follow and care about Calcium in United States — modelled from more than twelve digital signal sources. Calcium has an estimated audience of 3,256,924 people in United States.
The average Calcium fan in United States is 46.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
The key figures that characterise the Calcium profile in United States.
69.1% are female, 30.9% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 46.0 |
| Estimated audience size | 3,256,924 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 41% |
of the worldwide Calcium audience comes from United States.
| Country | Share |
|---|---|
| United States | 13.1% |
| Taiwan | 8.4% |
| Thailand | 8.0% |
Where the Calcium audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~30K | 1.18× | |
| 02 | Texas | ~300K | 1.16× | |
| 03 | Georgia | ~100K | 1.16× | |
| 04 | California | ~400K | 1.12× | |
| 05 | Louisiana | ~50K | 1.12× | |
| 06 | Alabama | ~50K | 1.11× | |
| 07 | North Carolina | ~100K | 1.10× | |
| 08 | Arkansas | ~30K | 1.09× | |
| 09 | Hawaii | ~20K | 1.09× | |
| 10 | Virginia | ~90K | 1.08× | |
| 11 | New Mexico | ~20K | 1.07× | |
| 12 | South Dakota | ~8K | 1.07× | |
| 13 | Pennsylvania | ~100K | 1.06× | |
| 14 | New Jersey | ~90K | 1.06× | |
| 15 | Arizona | ~70K | 1.06× | |
| 16 | Oklahoma | ~40K | 1.06× | |
| 17 | Kansas | ~30K | 1.06× | |
| 18 | Kentucky | ~40K | 1.05× | |
| 19 | Florida | ~200K | 1.04× | |
| 20 | Indiana | ~60K | 1.04× | |
| 21 | South Carolina | ~50K | 1.04× | |
| 22 | Iowa | ~30K | 1.04× | |
| 23 | Ohio | ~100K | 1.03× | |
| 24 | Illinois | ~100K | 1.02× | |
| 25 | Missouri | ~50K | 1.02× | |
| 26 | New York | ~200K | 1.01× | |
| 27 | Maryland | ~60K | 1.01× | |
| 28 | Nebraska | ~20K | 1.01× | |
| 29 | Washington | ~70K | 1.00× | |
| 30 | West Virginia | ~20K | 1.00× | |
| 31 | North Dakota | ~7K | 1.00× | |
| 32 | Maine | ~10K | 0.99× | |
| 33 | Michigan | ~80K | 0.98× | |
| 34 | Tennessee | ~60K | 0.97× | |
| 35 | Minnesota | ~50K | 0.97× | |
| 36 | Connecticut | ~30K | 0.97× | |
| 37 | Idaho | ~20K | 0.97× | |
| 38 | New Hampshire | ~10K | 0.96× | |
| 39 | Delaware | ~9K | 0.96× | |
| 40 | Alaska | ~7K | 0.96× | |
| 41 | Massachusetts | ~60K | 0.95× | |
| 42 | Oregon | ~30K | 0.93× | |
| 43 | Montana | ~8K | 0.93× | |
| 44 | Wisconsin | ~40K | 0.91× | |
| 45 | Nevada | ~30K | 0.90× | |
| 46 | Rhode Island | ~9K | 0.90× | |
| 47 | Vermont | ~5K | 0.87× | |
| 48 | Utah | ~20K | 0.85× | |
| 49 | Colorado | ~40K | 0.80× | |
| 50 | Washington, District of Columbia | ~7K | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Calcium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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