Seattle Art Museum Audience in United States

Seattle Art Museum has an estimated audience of 400,786 people in United States. 61.2% are female, 38.8% are male, average age 38.9. Top regions: Washington, California, Oregon. Top brand affinities: Autism Awareness, Édith Piaf, Diabetes mellitus awareness, Hickory Farms, Art Institute of Chicago.

The average Seattle Art Museum fan in United States is 38.9 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, Oregon. Top brand affinities include Autism Awareness, Édith Piaf, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Seattle Art Museum audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Seattle Art Museum fans

Demographic split for Seattle Art Museum audience in United States
MetricValue
Female61.2%
Male38.8%
Average age38.9
Estimated audience size400,786

Audience persona

The typical Seattle Art Museum fan in United States is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Seattle Art Museum in United States
RegionReachAffinity
Washington281,55035.02×
California22,7120.52×
Oregon13,8243.01×
Texas7,2810.21×
New York5,8440.26×
Florida3,7020.14×
Illinois3,1010.23×
Arizona2,6340.32×
Colorado2,3600.37×
Massachusetts2,1400.27×
Pennsylvania1,9720.15×
Virginia1,9710.2×
Ohio1,9360.16×
Georgia1,9210.16×
Idaho1,7760.88×
North Carolina1,7380.14×
Utah1,6200.45×
Nevada1,5920.41×
Minnesota1,5870.28×
Michigan1,5750.15×
New Jersey1,4000.14×
Missouri1,3450.21×
Maryland1,2880.19×
Wisconsin1,2590.21×
Hawaii1,2020.7×
Tennessee1,1120.14×
Alaska1,1041.29×
Indiana1,0150.14×
Montana9910.89×
Oklahoma7990.18×
New Mexico6890.34×
Kansas6560.21×
Louisiana5960.12×
South Carolina5790.1×
Washington, District of Columbia5650.47×
Kentucky5470.11×
Alabama5460.1×
Connecticut5450.14×
Iowa5430.16×
Arkansas4530.14×
Nebraska4400.22×
Maine2560.18×
Wyoming2200.37×
Rhode Island2040.16×
Mississippi2000.06×
New Hampshire1840.12×
Vermont1360.19×
North Dakota1240.15×
South Dakota1210.13×
Delaware1000.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seattle Art Museum audience
BrandAffinityCategory
Autism Awareness19.03×Health
Édith Piaf97.87×Music & Radio
Diabetes mellitus awareness12.48×Health
Hickory Farms56×Shopping
Art Institute of Chicago38.25×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Hotel Indigo45.06×Travel & Leisure
Gustav Klimt42.4×Arts & Culture
University of California21.11×Business & Career
Seattle Seahawks8.09×Sports
Úrsula Corberó43.3×Movies & TV
Income tax13.19×Business & Career
Thandie Newton20×Movies & TV
Horoscope9.82×Health
Pedro Pascal7.5×Movies & TV
Capital One3.73×Business & Career
Diane Keaton5.76×Movies & TV
Kansas Jayhawks men's basketball24.57×Sports
Finnair44.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seattle Art Museum audience
TraitClusterScore
Design AffinityPREMIUM3.5
Risk AppetiteTHRILL2.26
Luxury OrientationPREMIUM2.07
LGBTQ+ IdentityOPEN1.9
Urban LifestyleOPEN1.74
TravellingTHRILL1.61

Worldwide distribution

Worldwide audience distribution share by country for Seattle Art Museum
CountryShare
United States70.2%
United Kingdom4.4%
Italy3.8%

See Seattle Art Museum audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Seattle Art Museum have in United States?

Seattle Art Museum has an estimated audience of 400,786 people in United States, concentrated in Washington and California.

What is the gender split and age of Seattle Art Museum fans?

61.2% of Seattle Art Museum fans are female, 38.8% are male, with an average age of 38.9 years.

Which brands do Seattle Art Museum fans like most?

Seattle Art Museum fans show strongest brand affinity for Autism Awareness (19.03×), Édith Piaf (97.87×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Seattle Art Museum fans live in United States?

Seattle Art Museum fans in United States are most concentrated in Washington (reach 281,550), California (reach 22,712), and Oregon (reach 13,824). These three regions account for the largest share of the active audience.

What other brands do Seattle Art Museum fans also like?

Beyond Seattle Art Museum itself, the audience over-indexes on Édith Piaf (97.87×), Diabetes mellitus awareness (12.48×), Hickory Farms (56×), and Art Institute of Chicago (38.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seattle Art Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.