Rascasse Audience Intelligence

Seattle Art Museum Audience in United States

Name: Seattle Art Museum — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Seattle Art Museum in United States — modelled from more than twelve digital signal sources. Seattle Art Museum has an estimated audience of 400,786 people in United States.

#64among Museum in United States #4606among POI in United States #394in Arts & Culture

The average Seattle Art Museum fan in United States is 38.9 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, California, Oregon.

Top brand affinities include New York University, Hickory Farms, Western Governors University, with strongest over-indexing on New York University (42.42× the country average).

Demographically, the Seattle Art Museum audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seattle Art Museum fan in United States is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for New York University.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seattle Art Museum profile in United States.

Audience size

401K

in United States

Gender

61.2%♀

38.8% male

Age

38.9

average years

Country rank

#41589

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Seattle Art Museum fans

61.2% are female, 38.8% are male, average age 38.9.

Fig. 02

Gender split

61.2%

Female

38.8%

Male

Demographic split for Seattle Art Museum audience in United States
Metric	Value
Female	61.2%
Male	38.8%
Average age	38.9
Estimated audience size	400,786

Fig. 03

Age distribution

Age distribution of the Seattle Art Museum audience in United States
Age bracket	Share	%
16-19		19%
20-29		21%
30-39		24%
40-49		15%
50+		21%

Fig. 04

Worldwide distribution

70.2%

of the worldwide Seattle Art Museum audience comes from United States.

Worldwide audience distribution share by country for Seattle Art Museum
Country	Share
United States	70.2%
United Kingdom	4.4%
Italy	3.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seattle Art Museum audience in United States is strongest.

Fig. 05

Top regions by affinity

Seattle Art Museum fans by region: top regions in United States
#	Region	Reach	×
01	Washington	~300K	38.51×
02	Oregon	~10K	2.38×
03	Alaska	<1K	1.11×
04	Montana	<1K	0.83×
05	West Virginia	~2K	0.81×
06	Idaho	~2K	0.79×
07	South Dakota	<1K	0.77×
08	Delaware	<1K	0.75×
09	North Dakota	<1K	0.75×
10	Vermont	<1K	0.74×
11	Mississippi	~2K	0.70×
12	Hawaii	~1K	0.70×
13	New Hampshire	~1K	0.67×
14	Rhode Island	<1K	0.67×
15	Maine	<1K	0.62×
16	Washington, District of Columbia	<1K	0.56×
17	Arkansas	~2K	0.53×
18	Nebraska	~1K	0.52×
19	New Mexico	~1K	0.52×
20	Alabama	~3K	0.49×
21	Louisiana	~2K	0.48×
22	Kentucky	~2K	0.48×
23	Utah	~2K	0.47×
24	Iowa	~2K	0.47×
25	Kansas	~1K	0.46×
26	Nevada	~2K	0.45×
27	South Carolina	~3K	0.44×
28	Oklahoma	~2K	0.44×
29	Connecticut	~2K	0.43×
30	California	~20K	0.42×
31	Colorado	~2K	0.38×
32	Arizona	~3K	0.35×
33	Indiana	~3K	0.35×
34	Missouri	~2K	0.35×
35	Wisconsin	~2K	0.35×
36	Minnesota	~2K	0.35×
37	Tennessee	~3K	0.34×
38	Maryland	~2K	0.32×
39	Massachusetts	~2K	0.31×
40	Michigan	~3K	0.28×
41	Virginia	~3K	0.28×
42	New Jersey	~3K	0.27×
43	Illinois	~3K	0.26×
44	Ohio	~3K	0.26×
45	Georgia	~3K	0.26×
46	North Carolina	~3K	0.26×
47	New York	~5K	0.24×
48	Pennsylvania	~3K	0.24×
49	Texas	~7K	0.20×
50	Florida	~5K	0.19×

Affinity by region — Seattle Art Museum, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seattle Art Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seattle Art Museum audience
#	Interest	Category	×
01	Édith Piaf	Music & Radio	158.93×
02	Hickory Farms	Shopping	63.97×
03	Western Governors University	Business & Career	45.51×
04	New York University	Business & Career	42.42×
05	Trend Micro	Technology & Electronics	42.29×
06	RingCentral	Technology & Electronics	38.60×
07	Úrsula Corberó	Movies & TV	31.59×
08	Kansas Jayhawks men's basketball	Sports	23.26×
09	Thandie Newton	Movies & TV	20.00×
10	University of California	Business & Career	16.88×
11	Acne Studios	Fashion & Accessoires	11.38×
12	Brenda Song	Fashion & Accessoires	10.54×
13	Frida Kahlo	Arts & Culture	10.44×
14	FlightAware	Travel & Leisure	8.56×
15	Pedro Pascal	Movies & TV	8.17×
16	Pike Place Market	Travel & Leisure	8.08×
17	Seattle Seahawks	Sports	6.69×
18	Public transport	Cars & Mobility	4.43×
19	CVS Pharmacy	Shopping	3.55×
20	Walgreens	Shopping	3.00×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seattle Art Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Seattle Art Museum audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	2.66×
Indulgence	JOY	1.94×
Urban Lifestyle	OPEN	1.86×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Seattle Art Museum audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.83×
DIY Mentality	THRILL	0.94×
Convenience Orientation	PREMIUM	1.04×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Seattle Art Museum have in United States?

Seattle Art Museum has an estimated audience of 400,786 people in United States, concentrated in Washington and California.

What is the gender split and age of Seattle Art Museum fans?

61.2% of Seattle Art Museum fans are female, 38.8% are male, with an average age of 38.9 years.

Which brands do Seattle Art Museum fans like most?

Seattle Art Museum fans show strongest brand affinity for New York University (42.42×), Hickory Farms (63.97×), and Western Governors University (45.51×) over the country average.

Where do Seattle Art Museum fans live in United States?

Seattle Art Museum fans in United States are most concentrated in Washington (reach ~300K), California (reach ~20K), and Oregon (reach ~10K). These three regions account for the largest share of the active audience.

What other brands do Seattle Art Museum fans also like?

Beyond Seattle Art Museum itself, the audience over-indexes on Hickory Farms (63.97×), Western Governors University (45.51×), Trend Micro (42.29×), and RingCentral (38.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

Museum of Modern Art (7,444,687)
British Museum (6,534,849)
Metropolitan Museum of Art (5,185,120)
Saatchi Gallery (3,737,632)
Children's museum (3,053,138)

See Seattle Art Museum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Seattle Art Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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