Rascasse Audience Intelligence

Pike Place Market Audience in United States

A data profile of the people who buy, follow and care about Pike Place Market in United States — modelled from more than twelve digital signal sources. Pike Place Market has an estimated audience of 7,149,489 people in United States.

#13among POI in United States#320among POI in United States#419in Travel & Leisure

The average Pike Place Market fan in United States is 41.0 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Seattle, Howard Schultz, Starbucks, with strongest over-indexing on Seattle (4.18× the country average).

Demographically, the Pike Place Market audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Spirituality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pike Place Market fan in United States is more female, around 41.0 years old, with strong Spirituality tendencies and a notable affinity for Seattle.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pike Place Market profile in United States.

Audience size
7.1M
in United States
Gender
66.0%♀
34.0% male
Age
41.0
average years
Country rank
#4922
POI in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pike Place Market fans

66.0% are female, 34.0% are male, average age 41.0.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Pike Place Market audience in United States
MetricValue
Female66.0%
Male34.0%
Average age41.0
Estimated audience size7,149,489
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Pike Place Market audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3918%
40-4921%
50+26%
Fig. 04

Worldwide distribution

58.0%

of the worldwide Pike Place Market audience comes from United States.

Worldwide audience distribution share by country for Pike Place Market
CountryShare
United States58.0%
United Kingdom4.3%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pike Place Market audience in United States is strongest.

Fig. 05

Top regions by affinity

Pike Place Market fans by region: top regions in United States
#RegionReachAffinity×
01Washington~5M33.88×
02Oregon~100K1.66×
03Alaska~20K1.48×
04Hawaii~30K1.04×
05Montana~20K0.93×
06Idaho~30K0.85×
07California~400K0.55×
08Utah~40K0.55×
09Wyoming~6K0.53×
10Nevada~40K0.52×
11North Dakota~7K0.49×
12Colorado~50K0.48×
13Arizona~70K0.46×
14New Mexico~20K0.43×
15South Dakota~7K0.43×
16Minnesota~40K0.41×
17Nebraska~10K0.39×
18Washington, District of Columbia~8K0.39×
19Kansas~20K0.37×
20Texas~200K0.35×
21Rhode Island~8K0.35×
22Delaware~7K0.35×
23Wisconsin~40K0.34×
24Oklahoma~30K0.34×
25Iowa~20K0.33×
26West Virginia~10K0.33×
27New Hampshire~9K0.33×
28Maine~9K0.33×
29Illinois~80K0.32×
30Missouri~40K0.32×
31Virginia~50K0.29×
32Arkansas~20K0.29×
33Mississippi~20K0.28×
34Florida~100K0.27×
35Georgia~60K0.26×
36Michigan~50K0.26×
37Tennessee~40K0.26×
38Massachusetts~40K0.26×
39Indiana~30K0.26×
40Maryland~30K0.26×
41Louisiana~20K0.26×
42Kentucky~20K0.26×
43Ohio~50K0.25×
44Connecticut~20K0.25×
45North Carolina~50K0.24×
46South Carolina~30K0.24×
47Alabama~20K0.24×
48New York~90K0.23×
49New Jersey~40K0.23×
50Pennsylvania~50K0.21×
Fig. 06

Affinity by region

Affinity by region — Pike Place Market, United States
0.21×1.00×33.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pike Place Market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pike Place Market audience
#·InterestCategoryAffinity×
01Howard SchultzBusiness & Career33.71×
02Hula hoopSports11.79×
03Tacoma, WashingtonTravel & Leisure8.26×
04SeattleTravel & Leisure4.18×
05Pacific NorthwestTravel & Leisure3.85×
06Seattle MarinersSports3.09×
07OregonTravel & Leisure2.62×
08StarbucksFood & Beverages2.36×
09FlourFood & Beverages1.80×
107-ElevenShopping1.70×
11NBC NewsMovies & TV1.69×
12Macy'sShopping1.65×
13Nordstrom rackFashion & Accessoires1.64×
14CoffeehousesFood & Beverages1.63×
15ChristmasKids & Family1.59×
16CognitionHealth1.59×
17GeneticsKids & Family1.53×
18Hobby LobbyHome & Garden1.52×
19CarbohydrateHealth1.52×
20OvenHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pike Place Market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pike Place Market audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.38×
Design AffinityPREMIUM1.36×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pike Place Market audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.99×
DIY MentalityTHRILL1.00×
PatriotismCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pike Place Market have in United States?

Pike Place Market has an estimated audience of 7,149,489 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Pike Place Market fans?

66.0% of Pike Place Market fans are female, 34.0% are male, with an average age of 41.0 years.

03

Which brands do Pike Place Market fans like most?

Pike Place Market fans show strongest brand affinity for Seattle (4.18×), Howard Schultz (33.71×), and Starbucks (2.36×) over the country average.

04

Where do Pike Place Market fans live in United States?

Pike Place Market fans in United States are most concentrated in Washington (reach ~5M), California (reach ~400K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pike Place Market fans also like?

Beyond Pike Place Market itself, the audience over-indexes on Howard Schultz (33.71×), Starbucks (2.36×), Hula hoop (11.79×), and Tacoma, Washington (8.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pike Place Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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