Pike Place Market Audience in United States

Pike Place Market logo

Pike Place Market has an estimated audience of 7,149,489 people in United States. 66.0% are female, 34.0% are male, average age 41.0. Top regions: Washington, California, Texas. Top brand affinities: Seattle, Howard Schultz, Starbucks, Hula hoop, Tacoma, Washington.

The average Pike Place Market fan in United States is 41.0 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Seattle, Howard Schultz, Starbucks, with strongest over-indexing on Seattle (4.18× the country average). Demographically, the Pike Place Market audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Pike Place Market fans

Demographic split for Pike Place Market audience in United States
MetricValue
Female66.0%
Male34.0%
Average age41.0
Estimated audience size7,149,489

Audience persona

The typical Pike Place Market fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Seattle.

Top regions in United States

Top regions ranked by reach for Pike Place Market in United States
RegionReachAffinity
Washington3,849,53926.84×
California587,4470.75×
Texas293,6900.48×
Oregon188,7672.3×
Florida169,4580.35×
New York119,7260.3×
Illinois101,7200.43×
Arizona87,5000.6×
Georgia74,6010.34×
Colorado72,7850.65×
Ohio69,2880.31×
Virginia65,2150.37×
Michigan63,7550.34×
North Carolina63,1770.29×
Pennsylvania62,9370.26×
Minnesota53,2800.52×
New Jersey48,5310.27×
Wisconsin46,4310.43×
Nevada46,0160.67×
Massachusetts45,5180.32×
Tennessee44,8170.31×
Missouri44,7290.39×
Utah44,3320.69×
Indiana42,9100.33×
Idaho39,3311.1×
Maryland37,3360.3×
Hawaii35,7951.16×
Oklahoma31,7400.4×
South Carolina28,1420.26×
Louisiana25,6940.28×
Kentucky25,5250.28×
Kansas24,5420.44×
Alaska24,1131.58×
Alabama23,9170.24×
Montana23,6851.19×
Iowa21,8790.37×
Connecticut19,4660.27×
New Mexico18,1640.51×
Arkansas16,4400.28×
Nebraska15,4340.43×
Mississippi11,5060.2×
Washington, District of Columbia9,1430.43×
New Hampshire7,0330.25×
North Dakota7,0260.48×
South Dakota6,3900.39×
Maine6,1610.24×
West Virginia5,4720.16×
Rhode Island5,4330.24×
Wyoming5,3820.51×
Delaware4,4290.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pike Place Market audience
BrandAffinityCategory
Seattle4.18×Travel & Leisure
Howard Schultz33.71×Business & Career
Starbucks2.36×Food & Beverages
Hula hoop11.79×Sports
Tacoma, Washington8.26×Travel & Leisure
Macy's1.65×Shopping
Christmas1.59×Kids & Family
Seattle Mariners3.09×Sports
Hobby Lobby1.52×Home & Garden
Coffeehouses1.63×Food & Beverages
Oregon2.62×Travel & Leisure
Pacific Northwest3.85×Travel & Leisure
Beetlejuice1.68×Movies & TV
Nordstrom rack1.64×Fashion & Accessoires
Oven1.51×Home & Garden
Cognition1.59×Health
Carbohydrate1.52×Health
NBC News1.69×Movies & TV
7-Eleven1.7×Shopping
Genetics1.53×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pike Place Market audience
TraitClusterScore
IndulgenceJOY1.66
SustainabilityBALANCE1.38
ExtroversionTHRILL1.36
Family OrientationCONSERVATISM1.35
TravellingTHRILL1.33
Design AffinityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Pike Place Market
CountryShare
United States58.0%
United Kingdom4.3%
Canada4.0%

See Pike Place Market audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Pike Place Market have in United States?

Pike Place Market has an estimated audience of 7,149,489 people in United States, concentrated in Washington and California.

What is the gender split and age of Pike Place Market fans?

66.0% of Pike Place Market fans are female, 34.0% are male, with an average age of 41.0 years.

Which brands do Pike Place Market fans like most?

Pike Place Market fans show strongest brand affinity for Seattle (4.18×), Howard Schultz (33.71×), and Starbucks (2.36×) over the country average.

Where do Pike Place Market fans live in United States?

Pike Place Market fans in United States are most concentrated in Washington (reach 3,849,539), California (reach 587,447), and Texas (reach 293,690). These three regions account for the largest share of the active audience.

What other brands do Pike Place Market fans also like?

Beyond Pike Place Market itself, the audience over-indexes on Howard Schultz (33.71×), Starbucks (2.36×), Hula hoop (11.79×), and Tacoma, Washington (8.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pike Place Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.