Pacific Northwest Audience in United States

Pacific Northwest logo

Pacific Northwest has an estimated audience of 8,285,405 people in United States. 51.4% are female, 48.6% are male, average age 44.3. Top regions: California, Washington, Texas. Top brand affinities: Natural rubber, Goop, Wok, Cherish (group), Hibachi.

The average Pacific Northwest fan in United States is 44.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Washington, Texas. Top brand affinities include Natural rubber, Goop, Wok, with strongest over-indexing on Natural rubber (5.73× the country average). Demographically, the Pacific Northwest audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Pacific Northwest fans

Demographic split for Pacific Northwest audience in United States
MetricValue
Female51.4%
Male48.6%
Average age44.3
Estimated audience size8,285,405

Audience persona

The typical Pacific Northwest fan in United States is balanced, around 44.3 years old, with strong Risk Appetite tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Pacific Northwest in United States
RegionReachAffinity
California1,073,6881.18×
Washington883,3355.31×
Texas567,5680.8×
Oregon461,2464.86×
Florida381,5880.68×
New York355,4820.77×
Illinois245,5770.89×
Pennsylvania190,0350.68×
Ohio183,2610.72×
North Carolina163,7610.66×
Georgia163,0240.64×
Michigan154,0960.71×
Arizona146,1940.86×
Virginia141,1190.7×
Massachusetts139,6950.86×
New Jersey134,7040.64×
Colorado128,9080.99×
Indiana126,4840.84×
Tennessee119,9940.72×
Idaho109,1372.63×
Missouri108,3850.81×
Minnesota100,0850.84×
Maryland96,0280.67×
Wisconsin95,8700.77×
Utah81,6301.1×
Nevada74,1710.93×
South Carolina71,9740.58×
Alabama70,5340.61×
Kentucky68,5620.66×
Oklahoma67,2950.73×
Connecticut61,7060.74×
Louisiana61,0300.57×
Iowa55,9190.82×
Kansas53,9410.83×
Arkansas47,3660.69×
Hawaii41,2741.16×
Montana35,4261.54×
Mississippi34,6350.51×
Nebraska33,8360.81×
New Mexico31,4340.76×
Washington, District of Columbia24,8731×
Alaska24,7291.4×
West Virginia22,8740.59×
New Hampshire22,7030.7×
Maine21,2200.71×
Rhode Island18,6130.71×
South Dakota13,3920.7×
North Dakota13,3290.78×
Vermont11,9340.82×
Delaware11,6060.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pacific Northwest audience
BrandAffinityCategory
Natural rubber5.73×Cars & Mobility
Goop10.37×Internet & Social Media
Wok11.37×Food & Beverages
Cherish (group)18.52×Music & Radio
Hibachi12.82×Food & Beverages
Israel3.42×Travel & Leisure
Governor of Michigan11.74×Politics & Society
Google Home9.94×Technology & Electronics
headspace13.92×Health
Vocal harmony6.03×Music & Radio
Urban Outfitters2.36×Shopping
Grinch4.94×Movies & TV
Grace Slick10.18×Music & Radio
Hipster9.03×Politics & Society
Fairy godmother6.61×Literature
Ira Glass15.26×Music & Radio
El Paso County, Colorado10.6×Travel & Leisure
Kikar HaShabbat13.46×News
Guitarist (magazine)9.33×Music & Radio
Cryptic crossword12.41×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pacific Northwest audience
TraitClusterScore
Risk AppetiteTHRILL2.35
PatriotismCONSERVATISM1.93
Luxury OrientationPREMIUM1.81
SustainabilityBALANCE1.77
TravellingTHRILL1.67
Community OrientationOPEN1.61

Worldwide distribution

Worldwide audience distribution share by country for Pacific Northwest
CountryShare
United States63.8%
Canada13.8%
United Kingdom2.9%

See Pacific Northwest audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Pacific Northwest have in United States?

Pacific Northwest has an estimated audience of 8,285,405 people in United States, concentrated in California and Washington.

What is the gender split and age of Pacific Northwest fans?

51.4% of Pacific Northwest fans are female, 48.6% are male, with an average age of 44.3 years.

Which brands do Pacific Northwest fans like most?

Pacific Northwest fans show strongest brand affinity for Natural rubber (5.73×), Goop (10.37×), and Wok (11.37×) over the country average.

Where do Pacific Northwest fans live in United States?

Pacific Northwest fans in United States are most concentrated in California (reach 1,073,688), Washington (reach 883,335), and Texas (reach 567,568). These three regions account for the largest share of the active audience.

What other brands do Pacific Northwest fans also like?

Beyond Pacific Northwest itself, the audience over-indexes on Goop (10.37×), Wok (11.37×), Cherish (group) (18.52×), and Hibachi (12.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pacific Northwest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.