Rascasse Audience Intelligence

Pacific Northwest Audience in United States

A data profile of the people who buy, follow and care about Pacific Northwest in United States — modelled from more than twelve digital signal sources. Pacific Northwest has an estimated audience of 8,285,405 people in United States.

#72among Region in United States#268among POI in United States#368in Travel & Leisure

The average Pacific Northwest fan in United States is 44.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Washington, Texas.

Top brand affinities include Pinterest, Renewable energy, FedEx, with strongest over-indexing on Pinterest (1.65× the country average).

Demographically, the Pacific Northwest audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pacific Northwest fan in United States is balanced, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Pinterest.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pacific Northwest profile in United States.

Audience size
8.3M
in United States
Gender
51.4%♀
48.6% male
Age
44.3
average years
Country rank
#4286
POI in United States
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pacific Northwest fans

51.4% are female, 48.6% are male, average age 44.3.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Pacific Northwest audience in United States
MetricValue
Female51.4%
Male48.6%
Average age44.3
Estimated audience size8,285,405
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Pacific Northwest audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4923%
50+34%
Fig. 04

Worldwide distribution

63.8%

of the worldwide Pacific Northwest audience comes from United States.

Worldwide audience distribution share by country for Pacific Northwest
CountryShare
United States63.8%
Canada13.8%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pacific Northwest audience in United States is strongest.

Fig. 05

Top regions by affinity

Pacific Northwest fans by region: top regions in United States
#RegionReachAffinity×
01Washington~800K4.69×
02Oregon~400K4.13×
03Idaho~100K2.31×
04Montana~30K1.40×
05Alaska~20K1.36×
06California~1M1.15×
07Hawaii~40K1.15×
08Utah~80K1.12×
09Colorado~100K0.97×
10Washington, District of Columbia~20K0.93×
11Arizona~200K0.91×
12Nevada~70K0.91×
13South Dakota~20K0.91×
14Illinois~200K0.90×
15Nebraska~40K0.90×
16Vermont~10K0.90×
17Indiana~100K0.89×
18North Dakota~20K0.89×
19Missouri~100K0.88×
20Kansas~60K0.88×
21New Mexico~40K0.88×
22Texas~600K0.87×
23Iowa~60K0.87×
24Arkansas~60K0.84×
25Massachusetts~100K0.83×
26Wisconsin~100K0.83×
27Minnesota~100K0.83×
28Oklahoma~80K0.82×
29New Hampshire~30K0.82×
30Connecticut~70K0.80×
31Maine~20K0.80×
32Rhode Island~20K0.80×
33Kentucky~80K0.79×
34Michigan~200K0.78×
35New York~400K0.76×
36West Virginia~30K0.76×
37Ohio~200K0.75×
38Tennessee~100K0.74×
39Pennsylvania~200K0.72×
40Virginia~100K0.72×
41Maryland~100K0.71×
42North Carolina~200K0.70×
43Delaware~20K0.70×
44New Jersey~100K0.69×
45Louisiana~70K0.69×
46Mississippi~50K0.69×
47Georgia~200K0.68×
48Alabama~80K0.68×
49Florida~400K0.67×
50South Carolina~80K0.66×
Fig. 06

Affinity by region

Affinity by region — Pacific Northwest, United States
0.66×1.00×4.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pacific Northwest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pacific Northwest audience
#·InterestCategoryAffinity×
01TrivagoTravel & Leisure4.37×
02Pike Place MarketTravel & Leisure3.85×
03Renewable energyBusiness & Career2.88×
04Sustainable energyHome & Garden2.75×
05Seattle MarinersSports2.68×
06Weather forecastingHome & Garden2.67×
07Non-alcoholic beverageFood & Beverages2.49×
08FedExBusiness & Career2.32×
09InnovationBusiness & Career2.32×
10Solar energyHome & Garden2.21×
11Diaper bagKids & Family2.16×
12DemocracyPolitics & Society2.02×
13National parkTravel & Leisure1.95×
14Real propertyHome & Garden1.86×
15MetaphysicsBusiness & Career1.83×
16Mortgage loansBusiness & Career1.80×
17CanadaTravel & Leisure1.77×
18PinterestInternet & Social Media1.65×
19Planet FitnessSports1.64×
20AirbnbTravel & Leisure1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pacific Northwest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pacific Northwest audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.37×
Community OrientationOPEN1.69×
SustainabilityBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pacific Northwest audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Price SensitivityPREMIUM0.95×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pacific Northwest have in United States?

Pacific Northwest has an estimated audience of 8,285,405 people in United States, concentrated in California and Washington.

02

What is the gender split and age of Pacific Northwest fans?

51.4% of Pacific Northwest fans are female, 48.6% are male, with an average age of 44.3 years.

03

Which brands do Pacific Northwest fans like most?

Pacific Northwest fans show strongest brand affinity for Pinterest (1.65×), Renewable energy (2.88×), and FedEx (2.32×) over the country average.

04

Where do Pacific Northwest fans live in United States?

Pacific Northwest fans in United States are most concentrated in California (reach ~1M), Washington (reach ~800K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Pacific Northwest fans also like?

Beyond Pacific Northwest itself, the audience over-indexes on Renewable energy (2.88×), FedEx (2.32×), Mortgage loans (1.8×), and Airbnb (1.6×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Pacific Northwest audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pacific Northwest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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