Rascasse Audience Intelligence

Seattle Audience in United States

A data profile of the people who buy, follow and care about Seattle in United States — modelled from more than twelve digital signal sources. Seattle has an estimated audience of 26,578,710 people in United States.

#13among City in United States#58among POI in United States#98in Travel & Leisure

The average Seattle fan in United States is 41.9 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Nordstrom rack, Trader Joe's, Skirt, with strongest over-indexing on Nordstrom rack (2.99× the country average).

Demographically, the Seattle audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seattle fan in United States is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Nordstrom rack.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seattle profile in United States.

Audience size
26.6M
in United States
Gender
62.9%♀
37.1% male
Age
41.9
average years
Country rank
#1115
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Seattle fans

62.9% are female, 37.1% are male, average age 41.9.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Seattle audience in United States
MetricValue
Female62.9%
Male37.1%
Average age41.9
Estimated audience size26,578,710
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Seattle audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4923%
50+25%
Fig. 04

Worldwide distribution

69.9%

of the worldwide Seattle audience comes from United States.

Worldwide audience distribution share by country for Seattle
CountryShare
United States69.9%
Canada3.6%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seattle audience in United States is strongest.

Fig. 05

Top regions by affinity

Seattle fans by region: top regions in United States
#RegionReachAffinity×
01Washington~5M12.57×
02Oregon~700K2.25×
03Alaska~100K1.95×
04Idaho~200K1.50×
05Montana~100K1.46×
06Hawaii~200K1.37×
07California~3.5M1.19×
08Nevada~300K1.09×
09Utah~200K0.99×
10Colorado~400K0.95×
11Arizona~500K0.94×
12Washington, District of Columbia~70K0.90×
13Texas~2M0.89×
14Illinois~700K0.82×
15New Mexico~100K0.82×
16Minnesota~300K0.81×
17Massachusetts~400K0.77×
18Florida~1.5M0.75×
19Wyoming~30K0.74×
20Virginia~500K0.72×
21Kansas~100K0.72×
22New York~1M0.71×
23North Dakota~40K0.69×
24New Jersey~500K0.68×
25Georgia~500K0.67×
26Nebraska~90K0.67×
27Missouri~300K0.66×
28South Dakota~40K0.65×
29Maryland~300K0.64×
30Wisconsin~300K0.64×
31Pennsylvania~500K0.61×
32Oklahoma~200K0.61×
33Iowa~100K0.61×
34Ohio~500K0.59×
35Indiana~300K0.59×
36Connecticut~200K0.59×
37North Carolina~500K0.58×
38Michigan~400K0.58×
39Louisiana~200K0.57×
40Tennessee~300K0.55×
41Arkansas~100K0.54×
42Rhode Island~50K0.53×
43South Carolina~200K0.51×
44Kentucky~200K0.51×
45New Hampshire~50K0.50×
46Delaware~40K0.50×
47Maine~50K0.49×
48Alabama~200K0.48×
49Mississippi~100K0.45×
50West Virginia~50K0.43×
Fig. 06

Affinity by region

Affinity by region — Seattle, United States
0.43×1.00×12.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seattle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seattle audience
#·InterestCategoryAffinity×
01Pike Place MarketTravel & Leisure4.18×
02Google ImagesInternet & Social Media3.54×
03Nordstrom rackFashion & Accessoires2.99×
04SkirtFashion & Accessoires2.14×
05Ancient EgyptPolitics & Society2.13×
06QVCMovies & TV2.04×
07Real propertyHome & Garden2.01×
08InnovationBusiness & Career2.00×
09Microwave ovenHome & Garden1.97×
10WalkingSports1.82×
11TrousersFashion & Accessoires1.79×
12Trader Joe'sShopping1.73×
13LodgingTravel & Leisure1.71×
14FragrancesBeauty & Wellness1.66×
15FacialBeauty & Wellness1.65×
16Men's clothingFashion & Accessoires1.60×
17SwimsuitFashion & Accessoires1.60×
18CabinetryHome & Garden1.55×
19NordstromShopping1.51×
20IKEAHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seattle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seattle audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.65×
Design AffinityPREMIUM1.37×
PatriotismCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seattle audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.90×
Pet OwnershipJOY0.99×
IndividualismJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Seattle have in United States?

Seattle has an estimated audience of 26,578,710 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Seattle fans?

62.9% of Seattle fans are female, 37.1% are male, with an average age of 41.9 years.

03

Which brands do Seattle fans like most?

Seattle fans show strongest brand affinity for Nordstrom rack (2.99×), Trader Joe's (1.73×), and Skirt (2.14×) over the country average.

04

Where do Seattle fans live in United States?

Seattle fans in United States are most concentrated in Washington (reach ~5M), California (reach ~3.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Seattle fans also like?

Beyond Seattle itself, the audience over-indexes on Trader Joe's (1.73×), Skirt (2.14×), Fragrances (1.66×), and Trousers (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Seattle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Seattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →