Seattle Audience in United States

Seattle has an estimated audience of 26,578,710 people in United States. 62.9% are female, 37.1% are male, average age 41.9. Top regions: Washington, California, Texas. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Diane Keaton.

The average Seattle fan in United States is 41.9 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (14.11× the country average). Demographically, the Seattle audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Seattle fans

Demographic split for Seattle audience in United States
MetricValue
Female62.9%
Male37.1%
Average age41.9
Estimated audience size26,578,710

Audience persona

The typical Seattle fan in United States is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Seattle in United States
RegionReachAffinity
Washington5,040,00010.63×
California3,904,2281.34×
Texas2,201,5980.96×
Florida1,427,0270.79×
New York1,188,5980.8×
Illinois765,4690.86×
Oregon755,4952.48×
Georgia601,6220.73×
Arizona538,8750.99×
Pennsylvania536,5100.6×
Ohio510,1900.62×
Virginia506,3020.78×
North Carolina504,2650.63×
New Jersey486,5120.72×
Colorado436,3791.04×
Michigan428,5320.62×
Massachusetts418,8110.8×
Minnesota339,6970.89×
Tennessee310,4610.58×
Maryland309,7270.68×
Nevada309,3361.2×
Indiana305,1090.63×
Missouri295,4880.69×
Wisconsin266,6250.67×
Utah256,0171.08×
South Carolina209,0920.52×
Idaho207,9241.56×
Louisiana201,8060.59×
Oklahoma181,3960.61×
Alabama180,0660.48×
Kentucky175,8410.53×
Hawaii162,0961.42×
Connecticut156,7900.59×
Kansas147,2540.7×
Iowa132,9870.61×
Arkansas118,6430.54×
New Mexico109,2630.82×
Alaska107,9561.9×
Montana104,0161.41×
Mississippi97,8110.45×
Nebraska92,2960.69×
Washington, District of Columbia78,0230.98×
New Hampshire49,1320.47×
West Virginia48,0340.39×
Maine44,2860.47×
Rhode Island42,8300.51×
South Dakota37,3780.61×
North Dakota35,1390.64×
Delaware33,6350.46×
Vermont26,5310.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seattle audience
BrandAffinityCategory
Capital One14.11×Business & Career
Google Maps11.2×Internet & Social Media
CarGurus13.59×Cars & Mobility
Indeed.com9.17×Business & Career
Diane Keaton12.32×Movies & TV
Kendra Scott19.39×Fashion & Accessoires
Beetlejuice8.6×Movies & TV
AccuWeather11.34×Home & Garden
DeviantArt12.45×Internet & Social Media
Bruce Willis12.05×Movies & TV
Circle K11.66×Shopping
Google News9.75×News
Enterprise Rent-A-Car9.99×Cars & Mobility
Catherine Zeta-Jones18.64×Movies & TV
ICloud14.61×Technology & Electronics
Khan Academy12.83×Business & Career
Billy Bob Thornton12.96×Movies & TV
Aaron Rodgers9.37×Sports
Jessica Simpson20.7×Music & Radio
Jeff Bezos15.24×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seattle audience
TraitClusterScore
Design AffinityPREMIUM1.65
IndulgenceJOY1.44
SustainabilityBALANCE1.43
ExtroversionTHRILL1.33
Quality AwarenessPREMIUM1.25
Sports ActivityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Seattle
CountryShare
United States70.0%
Canada3.6%
United Kingdom3.4%

See Seattle audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Seattle have in United States?

Seattle has an estimated audience of 26,578,710 people in United States, concentrated in Washington and California.

What is the gender split and age of Seattle fans?

62.9% of Seattle fans are female, 37.1% are male, with an average age of 41.9 years.

Which brands do Seattle fans like most?

Seattle fans show strongest brand affinity for Capital One (14.11×), Google Maps (11.2×), and CarGurus (13.59×) over the country average.

Where do Seattle fans live in United States?

Seattle fans in United States are most concentrated in Washington (reach 5,040,000), California (reach 3,904,228), and Texas (reach 2,201,598). These three regions account for the largest share of the active audience.

What other brands do Seattle fans also like?

Beyond Seattle itself, the audience over-indexes on Google Maps (11.2×), CarGurus (13.59×), Indeed.com (9.17×), and Diane Keaton (12.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.