Seattle Audience in Germany
Seattle has an estimated audience of 398,024 people in Germany. 53.7% are female, 46.3% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kat Dennings, Mariska Hargitay, Matthew Gray Gubler, Jessica Biel, Satire.
The average Seattle fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kat Dennings, Mariska Hargitay, Matthew Gray Gubler, with strongest over-indexing on Kat Dennings (47.32× the country average). Demographically, the Seattle audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Seattle fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 36.8 |
| Estimated audience size | 398,024 |
Audience persona
The typical Seattle fan in Germany is balanced, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Kat Dennings.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,498 | 1.07× |
| Bayern | 82,054 | 1.28× |
| Baden-Württemberg | 60,694 | 1.12× |
| Hessen | 40,133 | 1.32× |
| Niedersachsen | 39,688 | 1.03× |
| Berlin | 20,891 | 1.17× |
| Rheinland-Pfalz | 20,438 | 1.02× |
| Sachsen | 17,405 | 0.89× |
| Schleswig-Holstein | 14,071 | 0.98× |
| Hamburg | 10,069 | 1.12× |
| Brandenburg | 9,625 | 0.78× |
| Thüringen | 8,273 | 0.82× |
| Sachsen-Anhalt | 7,470 | 0.72× |
| Mecklenburg-Vorpommern | 5,701 | 0.75× |
| Saarland | 4,162 | 0.85× |
| Bremen | 3,611 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kat Dennings | 47.32× | Movies & TV |
| Mariska Hargitay | 36.95× | Movies & TV |
| Matthew Gray Gubler | 44.36× | Fashion & Accessoires |
| Jessica Biel | 20× | Movies & TV |
| Satire | 8.81× | Literature |
| German television comedy | 9.25× | Movies & TV |
| Sam Elliott | 20× | Movies & TV |
| Patricia Arquette | 20× | Movies & TV |
| Country rap | 6.79× | Music & Radio |
| Alexis Bledel | 8.75× | Movies & TV |
| Maine Coon | 4.42× | Pets & Animals |
| Brewing | 4.81× | Food & Beverages |
| Seattle Seahawks | 12.67× | Sports |
| Livemusic | 2.91× | Music & Radio |
| Canada | 2.85× | Travel & Leisure |
| Allgäu | 5.21× | Travel & Leisure |
| Spiegel Online | 1.81× | News |
| Jimmy Kimmel | 8.04× | Movies & TV |
| Bouldering | 5.84× | Sports |
| Tagesschau | 1.58× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.68 |
| Early Adopter Mentality | POWER | 1.58 |
| Community Orientation | OPEN | 1.54 |
| Travelling | THRILL | 1.54 |
| Design Affinity | PREMIUM | 1.44 |
| Pet Ownership | JOY | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.0% |
| Canada | 3.6% |
| United Kingdom | 3.4% |
See Seattle audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Seattle have in Germany?
Seattle has an estimated audience of 398,024 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Seattle fans?
53.7% of Seattle fans are female, 46.3% are male, with an average age of 36.8 years.
Which brands do Seattle fans like most?
Seattle fans show strongest brand affinity for Kat Dennings (47.32×), Mariska Hargitay (36.95×), and Matthew Gray Gubler (44.36×) over the country average.
Where do Seattle fans live in Germany?
Seattle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,498), Bayern (reach 82,054), and Baden-Württemberg (reach 60,694). These three regions account for the largest share of the active audience.
What other brands do Seattle fans also like?
Beyond Seattle itself, the audience over-indexes on Mariska Hargitay (36.95×), Matthew Gray Gubler (44.36×), Jessica Biel (20×), and Satire (8.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Seattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.