A data profile of the people who buy, follow and care about Seattle in Germany — modelled from more than twelve digital signal sources. Seattle has an estimated audience of 398,024 people in Germany.
The average Seattle fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Kat Dennings, Alexis Bledel, Jessica Biel, with strongest over-indexing on Kat Dennings (37.37× the country average).
Demographically, the Seattle audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Seattle fan in Germany is balanced, around 36.8 years old, with strong Community Orientation tendencies and a notable affinity for Kat Dennings.
The key figures that characterise the Seattle profile in Germany.
53.7% are female, 46.3% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 36.8 |
| Estimated audience size | 398,024 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide Seattle audience comes from Germany.
| Country | Share |
|---|---|
| United States | 69.9% |
| Canada | 3.6% |
| United Kingdom | 3.4% |
Where the Seattle audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~40K | 1.27× | |
| 02 | Bayern | ~80K | 1.20× | |
| 03 | Baden-Württemberg | ~60K | 1.10× | |
| 04 | Berlin | ~20K | 1.08× | |
| 05 | Hamburg | ~10K | 1.08× | |
| 06 | Nordrhein-Westfalen | ~90K | 1.05× | |
| 07 | Bremen | ~4K | 1.05× | |
| 08 | Rheinland-Pfalz | ~20K | 1.03× | |
| 09 | Niedersachsen | ~40K | 1.01× | |
| 10 | Schleswig-Holstein | ~10K | 0.98× | |
| 11 | Sachsen | ~20K | 0.91× | |
| 12 | Saarland | ~4K | 0.90× | |
| 13 | Thüringen | ~9K | 0.89× | |
| 14 | Brandenburg | ~10K | 0.85× | |
| 15 | Mecklenburg-Vorpommern | ~6K | 0.84× | |
| 16 | Sachsen-Anhalt | ~8K | 0.81× |
The strongest cross-interests of the Seattle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kat Dennings | Movies & TV | 37.37× | ||
| 02 | Mariska Hargitay | Movies & TV | 30.28× | ||
| 03 | Alexis Bledel | Movies & TV | 20.00× | ||
| 04 | Jessica Biel | Movies & TV | 20.00× | ||
| 05 | Sam Elliott | Movies & TV | 20.00× | ||
| 06 | Patricia Arquette | Movies & TV | 20.00× | ||
| 07 | Russell Wilson | Sports | 20.00× | ||
| 08 | Seattle Seahawks | Sports | 12.19× | ||
| 09 | Buffalo Bills | Sports | 10.24× | ||
| 10 | Diane Kruger | Movies & TV | 8.03× | ||
| 11 | Jimmy Kimmel | Movies & TV | 6.80× | ||
| 12 | Robert Redford | Movies & TV | 6.17× | ||
| 13 | Crime fiction | Literature | 4.97× | ||
| 14 | Mel Gibson | Movies & TV | 4.95× | ||
| 15 | Duolingo | Business & Career | 3.82× | ||
| 16 | Flightradar24 | Travel & Leisure | 3.75× | ||
| 17 | Hugendubel | Shopping | 2.67× | ||
| 18 | Canada | Travel & Leisure | 2.41× | ||
| 19 | Tagesschau | Movies & TV | 1.65× | ||
| 20 | Netto Marken-Discount | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.92× | |
| Extroversion | THRILL | 1.82× | |
| Quality Awareness | PREMIUM | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.83× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Creativity | OPEN | 0.84× |
Seattle has an estimated audience of 398,024 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
53.7% of Seattle fans are female, 46.3% are male, with an average age of 36.8 years.
Seattle fans show strongest brand affinity for Kat Dennings (37.37×), Alexis Bledel (20×), and Jessica Biel (20×) over the country average.
Seattle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Seattle itself, the audience over-indexes on Alexis Bledel (20×), Jessica Biel (20×), Mariska Hargitay (30.28×), and Robert Redford (6.17×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Seattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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