Tacoma, Washington Audience in United States
Tacoma, Washington has an estimated audience of 3,371,165 people in United States. 41.1% are female, 58.9% are male, average age 40.4. Top brand affinities: Capital One, Google Maps, Bruce Willis, CarGurus, Indeed.com.
Top brand affinities include Capital One, Google Maps, Bruce Willis, with strongest over-indexing on Capital One (10.15× the country average). Demographically, the Tacoma, Washington audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Patriotism.
Category: Travel & Leisure · Type: POI
Demographics of Tacoma, Washington fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 40.4 |
| Estimated audience size | 3,371,165 |
Audience persona
The typical Tacoma, Washington fan in United States is more male, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 10.15× | Business & Career |
| Google Maps | 8.07× | Internet & Social Media |
| Bruce Willis | 14.58× | Movies & TV |
| CarGurus | 11.51× | Cars & Mobility |
| Indeed.com | 7.29× | Business & Career |
| Jollibee | 18.37× | Food & Beverages |
| Blake Lively | 16.38× | Movies & TV |
| Beetlejuice | 7.67× | Movies & TV |
| Billy Bob Thornton | 13.38× | Movies & TV |
| DeviantArt | 10.44× | Internet & Social Media |
| Aaron Rodgers | 9.25× | Sports |
| Diane Keaton | 8.62× | Movies & TV |
| Bryce Dallas Howard | 14.71× | Movies & TV |
| Enterprise Rent-A-Car | 7.69× | Cars & Mobility |
| Circle K | 8.74× | Shopping |
| AccuWeather | 7.91× | Home & Garden |
| Khan Academy | 10.02× | Business & Career |
| Matthew McConaughey | 10.85× | Movies & TV |
| Demi Moore | 10.97× | Movies & TV |
| Charlie Hunnam | 12.44× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.61 |
| Patriotism | CONSERVATISM | 1.53 |
| Sports Activity | POWER | 1.32 |
| Travelling | THRILL | 1.28 |
| Sustainability | BALANCE | 1.24 |
| Need for Security | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.7% |
| Mexico | 6.1% |
| Canada | 3.2% |
See Tacoma, Washington audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tacoma, Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.