Tacoma, Washington Audience in United States
Tacoma, Washington has an estimated audience of 3,371,165 people in United States. 41.1% are female, 58.9% are male, average age 40.4. Top brand affinities: Wok, Goop, Grinch, headspace, Governor of Michigan.
Top brand affinities include Wok, Goop, Grinch, with strongest over-indexing on Wok (14.6× the country average). Demographically, the Tacoma, Washington audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Patriotism.
Category: Travel & Leisure · Type: POI
Demographics of Tacoma, Washington fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 40.4 |
| Estimated audience size | 3,371,165 |
Audience persona
The typical Tacoma, Washington fan in United States is more male, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Wok.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wok | 14.6× | Food & Beverages |
| Goop | 11.13× | Internet & Social Media |
| Grinch | 5.8× | Movies & TV |
| headspace | 12.91× | Health |
| Governor of Michigan | 9.57× | Politics & Society |
| El Paso County, Colorado | 16.08× | Travel & Leisure |
| Hibachi | 9.58× | Food & Beverages |
| Vocal harmony | 5.32× | Music & Radio |
| Google Home | 7.45× | Technology & Electronics |
| Grace Slick | 10.02× | Music & Radio |
| Israel | 2.31× | Travel & Leisure |
| Guitarist (magazine) | 10.37× | Music & Radio |
| Urban Outfitters | 1.68× | Shopping |
| Cherish (group) | 9.68× | Music & Radio |
| TV Fanatic | 9.43× | Movies & TV |
| Ken Burns | 6.38× | Movies & TV |
| Hipster | 8.2× | Politics & Society |
| Natural rubber | 1.72× | Cars & Mobility |
| No Escape (1994 film) | 9.16× | Movies & TV |
| Google Photos | 1.93× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.61 |
| Patriotism | CONSERVATISM | 1.53 |
| Sports Activity | POWER | 1.32 |
| Travelling | THRILL | 1.28 |
| Sustainability | BALANCE | 1.24 |
| Need for Security | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.7% |
| Mexico | 6.1% |
| Canada | 3.2% |
See Tacoma, Washington audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tacoma, Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.