Rascasse Audience Intelligence

Tacoma, Washington Audience in United States

A data profile of the people who buy, follow and care about Tacoma, Washington in United States — modelled from more than twelve digital signal sources. Tacoma, Washington has an estimated audience of 3,371,165 people in United States.

#680among POI in United States#764in Travel & Leisure

The average Tacoma, Washington fan in United States is 40.4 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Robin Williams, Toyota Land Cruiser, Seattle Mariners, with strongest over-indexing on Robin Williams (18.31× the country average).

Demographically, the Tacoma, Washington audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tacoma, Washington fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Robin Williams.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tacoma, Washington profile in United States.

Audience size
3.4M
in United States
Gender
41.1%♀
58.9% male
Age
40.4
average years
Country rank
#9325
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tacoma, Washington fans

41.1% are female, 58.9% are male, average age 40.4.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Tacoma, Washington audience in United States
MetricValue
Female41.1%
Male58.9%
Average age40.4
Estimated audience size3,371,165
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Tacoma, Washington audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

76.7%

of the worldwide Tacoma, Washington audience comes from United States.

Worldwide audience distribution share by country for Tacoma, Washington
CountryShare
United States76.7%
Mexico6.1%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tacoma, Washington audience in United States is strongest.

Fig. 05

Top regions by affinity

Tacoma, Washington fans by region: top regions in United States
#RegionReachAffinity×
01Washington~500K6.82×
02Oregon~100K2.97×
03Idaho~40K2.17×
04Montana~20K1.95×
05Alaska~10K1.62×
06Utah~40K1.34×
07Hawaii~20K1.25×
08Wyoming~6K1.18×
09Nevada~40K1.12×
10Colorado~60K1.10×
11Arizona~70K1.07×
12New Mexico~20K1.04×
13South Dakota~8K1.00×
14North Dakota~7K0.98×
15Nebraska~20K0.95×
16Washington, District of Columbia~9K0.91×
17Kansas~20K0.90×
18California~300K0.89×
19Oklahoma~30K0.85×
20Arkansas~20K0.85×
21Iowa~20K0.81×
22Texas~200K0.78×
23Missouri~40K0.76×
24Minnesota~40K0.76×
25Maine~9K0.76×
26Louisiana~30K0.74×
27Wisconsin~40K0.73×
28Delaware~7K0.72×
29Tennessee~50K0.71×
30Mississippi~20K0.71×
31New Hampshire~9K0.71×
32Rhode Island~8K0.71×
33Georgia~70K0.70×
34Illinois~80K0.69×
35Virginia~60K0.69×
36West Virginia~10K0.69×
37North Carolina~70K0.68×
38Kentucky~30K0.68×
39Florida~200K0.67×
40South Carolina~30K0.67×
41Indiana~40K0.66×
42Alabama~30K0.66×
43Maryland~40K0.64×
44Ohio~60K0.61×
45Connecticut~20K0.60×
46Massachusetts~40K0.59×
47Pennsylvania~70K0.58×
48Michigan~50K0.56×
49New York~100K0.54×
50New Jersey~40K0.51×
Fig. 06

Affinity by region

Affinity by region — Tacoma, Washington, United States
0.51×1.00×6.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tacoma, Washington audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tacoma, Washington audience
#·InterestCategoryAffinity×
01Robin WilliamsMovies & TV18.31×
02Erin AndrewsSports17.98×
03Toyota HiluxCars & Mobility13.29×
04Toyota Land CruiserCars & Mobility11.96×
05Billy CrystalMovies & TV9.27×
06Pike Place MarketTravel & Leisure8.26×
07Seattle MarinersSports6.56×
08Toyota TacomaCars & Mobility5.71×
09Alison BrieMovies & TV5.18×
10Eddie MurphyMovies & TV4.68×
11Anne HathawayMovies & TV2.76×
12Diaper bagKids & Family2.40×
13Seattle SeahawksSports2.33×
14Discount TireShopping2.31×
15FedExBusiness & Career1.92×
16SubwayFood & Beverages1.83×
17Planet FitnessSports1.76×
18Pizza HutFood & Beverages1.67×
19PowerballGames1.65×
20WeatherHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tacoma, Washington audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tacoma, Washington audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.11×
Need for SecurityCONSERVATISM1.43×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tacoma, Washington audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
MindfulnessBALANCE0.80×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tacoma, Washington have in United States?

Tacoma, Washington has an estimated audience of 3,371,165 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Tacoma, Washington fans?

41.1% of Tacoma, Washington fans are female, 58.9% are male, with an average age of 40.4 years.

03

Which brands do Tacoma, Washington fans like most?

Tacoma, Washington fans show strongest brand affinity for Robin Williams (18.31×), Toyota Land Cruiser (11.96×), and Seattle Mariners (6.56×) over the country average.

04

Where do Tacoma, Washington fans live in United States?

Tacoma, Washington fans in United States are most concentrated in Washington (reach ~500K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tacoma, Washington fans also like?

Beyond Tacoma, Washington itself, the audience over-indexes on Toyota Land Cruiser (11.96×), Seattle Mariners (6.56×), Erin Andrews (17.98×), and Toyota Hilux (13.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tacoma, Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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