Howard Schultz Audience in United States
Howard Schultz has an estimated audience of 396,173 people in United States. 71.7% are female, 28.3% are male, average age 39.9. Top regions: California, New York, Texas. Top brand affinities: Goop, Wok, Governor of Michigan, Grinch, Vocal harmony.
The average Howard Schultz fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Wok, Governor of Michigan, with strongest over-indexing on Goop (15.44× the country average). Demographically, the Howard Schultz audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Person
Demographics of Howard Schultz fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 39.9 |
| Estimated audience size | 396,173 |
Audience persona
The typical Howard Schultz fan in United States is more female, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 68,901 | 1.58× |
| New York | 47,631 | 2.15× |
| Texas | 32,882 | 0.97× |
| Washington | 25,866 | 3.25× |
| Florida | 25,608 | 0.95× |
| Illinois | 19,110 | 1.45× |
| New Jersey | 13,691 | 1.36× |
| Pennsylvania | 13,338 | 1× |
| Michigan | 13,243 | 1.28× |
| Massachusetts | 13,044 | 1.67× |
| Georgia | 12,375 | 1.01× |
| Virginia | 11,928 | 1.24× |
| North Carolina | 10,847 | 0.91× |
| Ohio | 10,584 | 0.87× |
| Arizona | 8,350 | 1.03× |
| Maryland | 7,810 | 1.15× |
| Indiana | 6,788 | 0.94× |
| Colorado | 6,654 | 1.07× |
| Tennessee | 6,495 | 0.82× |
| Minnesota | 5,898 | 1.04× |
| Oregon | 5,681 | 1.25× |
| Connecticut | 5,217 | 1.31× |
| Missouri | 4,999 | 0.78× |
| Wisconsin | 4,907 | 0.82× |
| South Carolina | 4,277 | 0.72× |
| Nevada | 3,691 | 0.96× |
| Kentucky | 3,274 | 0.66× |
| Alabama | 3,272 | 0.59× |
| Washington, District of Columbia | 3,261 | 2.74× |
| Louisiana | 3,128 | 0.61× |
| Oklahoma | 2,985 | 0.68× |
| Utah | 2,897 | 0.82× |
| Iowa | 2,457 | 0.75× |
| Kansas | 2,336 | 0.75× |
| Arkansas | 1,967 | 0.6× |
| Hawaii | 1,869 | 1.1× |
| Mississippi | 1,511 | 0.46× |
| Nebraska | 1,461 | 0.74× |
| Idaho | 1,436 | 0.72× |
| New Mexico | 1,385 | 0.7× |
| New Hampshire | 1,380 | 0.88× |
| Rhode Island | 1,319 | 1.05× |
| Maine | 1,060 | 0.75× |
| West Virginia | 888 | 0.48× |
| Montana | 847 | 0.77× |
| Delaware | 743 | 0.68× |
| Vermont | 548 | 0.79× |
| South Dakota | 499 | 0.54× |
| Alaska | 494 | 0.58× |
| North Dakota | 471 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 15.44× | Internet & Social Media |
| Wok | 12.12× | Food & Beverages |
| Governor of Michigan | 13.03× | Politics & Society |
| Grinch | 6.61× | Movies & TV |
| Vocal harmony | 6.74× | Music & Radio |
| Grace Slick | 12.72× | Music & Radio |
| headspace | 13.4× | Health |
| Home construction | 2.06× | Home & Garden |
| Google Home | 9.03× | Technology & Electronics |
| Nationality | 2.86× | Politics & Society |
| Hibachi | 10.2× | Food & Beverages |
| Ichiro Suzuki | 13.18× | Sports |
| El Paso County, Colorado | 15.56× | Travel & Leisure |
| Elsword | 19.23× | Games |
| Cherish (group) | 12.62× | Music & Radio |
| Kyoto Prefecture | 17.19× | Travel & Leisure |
| No Escape (1994 film) | 12.1× | Movies & TV |
| Guitarist (magazine) | 12× | Music & Radio |
| The Cell | 11.54× | Movies & TV |
| Hardik Pandya | 14.77× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.22 |
| Luxury Orientation | PREMIUM | 2.09 |
| Family Orientation | CONSERVATISM | 1.81 |
| Extroversion | THRILL | 1.57 |
| Community Orientation | OPEN | 1.55 |
| Travelling | THRILL | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.0% |
| United Kingdom | 5.7% |
| Canada | 4.6% |
See Howard Schultz audiences in other countries
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Frequently asked questions
How many fans does Howard Schultz have in United States?
Howard Schultz has an estimated audience of 396,173 people in United States, concentrated in California and New York.
What is the gender split and age of Howard Schultz fans?
71.7% of Howard Schultz fans are female, 28.3% are male, with an average age of 39.9 years.
Which brands do Howard Schultz fans like most?
Howard Schultz fans show strongest brand affinity for Goop (15.44×), Wok (12.12×), and Governor of Michigan (13.03×) over the country average.
Where do Howard Schultz fans live in United States?
Howard Schultz fans in United States are most concentrated in California (reach 68,901), New York (reach 47,631), and Texas (reach 32,882). These three regions account for the largest share of the active audience.
What other brands do Howard Schultz fans also like?
Beyond Howard Schultz itself, the audience over-indexes on Wok (12.12×), Governor of Michigan (13.03×), Grinch (6.61×), and Vocal harmony (6.74×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Howard Schultz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.