Rascasse Audience Intelligence

Howard Schultz Audience in United States

A data profile of the people who buy, follow and care about Howard Schultz in United States — modelled from more than twelve digital signal sources. Howard Schultz has an estimated audience of 379,184 people in United States.

#10611among Person in United States#2626in Business & Career

The average Howard Schultz fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Washington.

Top brand affinities include Pike Place Market, Vera Farmiga, Starbucks, with strongest over-indexing on Pike Place Market (33.71× the country average).

Demographically, the Howard Schultz audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Howard Schultz fan in United States is more female, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Pike Place Market.

Category: Business & Career · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Howard Schultz profile in United States.

Audience size
379K
in United States
Gender
71.7%♀
28.3% male
Age
39.9
average years
Country rank
#42803
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Howard Schultz fans

71.7% are female, 28.3% are male, average age 39.9.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Howard Schultz audience in United States
MetricValue
Female71.7%
Male28.3%
Average age39.9
Estimated audience size379,184
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Howard Schultz audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3918%
40-4918%
50+24%
Fig. 04

Worldwide distribution

48.1%

of the worldwide Howard Schultz audience comes from United States.

Worldwide audience distribution share by country for Howard Schultz
CountryShare
United States48.1%
United Kingdom5.6%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Howard Schultz audience in United States is strongest.

Fig. 05

Top regions by affinity

Howard Schultz fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K4.20×
02Washington, District of Columbia~3K2.25×
03New York~40K1.93×
04Massachusetts~10K1.45×
05California~60K1.42×
06New Jersey~10K1.30×
07Illinois~20K1.29×
08Oregon~6K1.25×
09Connecticut~5K1.22×
10Michigan~10K1.15×
11Virginia~10K1.14×
12Hawaii~2K1.10×
13Maryland~7K1.05×
14Florida~30K1.04×
15Arizona~8K1.03×
16Colorado~6K1.01×
17Rhode Island~1K1.01×
18Georgia~10K0.98×
19Pennsylvania~10K0.97×
20Nevada~4K0.96×
21Minnesota~5K0.95×
22New Hampshire~1K0.95×
23Indiana~7K0.94×
24Texas~30K0.93×
25Vermont<1K0.93×
26Idaho~2K0.92×
27North Carolina~10K0.90×
28Montana<1K0.90×
29Alaska<1K0.88×
30Wisconsin~5K0.87×
31Utah~3K0.87×
32Kansas~3K0.87×
33Delaware<1K0.86×
34South Dakota<1K0.85×
35North Dakota<1K0.85×
36Ohio~10K0.84×
37Nebraska~2K0.84×
38Maine~1K0.84×
39Tennessee~7K0.83×
40Missouri~5K0.82×
41Iowa~3K0.82×
42New Mexico~2K0.81×
43South Carolina~5K0.79×
44Oklahoma~3K0.77×
45Kentucky~4K0.76×
46Arkansas~2K0.76×
47West Virginia~1K0.76×
48Louisiana~4K0.73×
49Alabama~4K0.72×
50Mississippi~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Howard Schultz, United States
0.70×1.00×4.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Howard Schultz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Howard Schultz audience
#·InterestCategoryAffinity×
01Pike Place MarketTravel & Leisure33.71×
02Vera FarmigaMovies & TV19.23×
03Larry PagePolitics & Society19.23×
04ZootopiaMovies & TV10.02×
05Peter ThielBusiness & Career6.95×
06MonstersMovies & TV5.62×
07Non-alcoholic beverageFood & Beverages5.00×
08Sustainable energyHome & Garden4.84×
09Renewable energyBusiness & Career3.82×
10StarbucksFood & Beverages3.64×
11Discount storesShopping3.50×
12Pizza HutFood & Beverages3.28×
13FedExBusiness & Career3.16×
14SubwayFood & Beverages2.98×
15Shopping mallsShopping2.55×
16Domino's PizzaFood & Beverages2.51×
17McDonald'sFood & Beverages2.18×
18Mortgage loansBusiness & Career2.08×
19AirbnbTravel & Leisure1.91×
20PinterestInternet & Social Media1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Howard Schultz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Howard Schultz audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.10×
Convenience OrientationPREMIUM2.10×
SustainabilityBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Howard Schultz audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
Healthy LifestyleBALANCE0.85×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Howard Schultz have in United States?

Howard Schultz has an estimated audience of 379,184 people in United States, concentrated in California and New York.

02

What is the gender split and age of Howard Schultz fans?

71.7% of Howard Schultz fans are female, 28.3% are male, with an average age of 39.9 years.

03

Which brands do Howard Schultz fans like most?

Howard Schultz fans show strongest brand affinity for Pike Place Market (33.71×), Vera Farmiga (19.23×), and Starbucks (3.64×) over the country average.

04

Where do Howard Schultz fans live in United States?

Howard Schultz fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Washington (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Howard Schultz fans also like?

Beyond Howard Schultz itself, the audience over-indexes on Vera Farmiga (19.23×), Starbucks (3.64×), Zootopia (10.02×), and Pizza Hut (3.28×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Howard Schultz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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