Oregon Audience in United States

Oregon logo

Oregon has an estimated audience of 19,722,035 people in United States. 51.6% are female, 48.4% are male, average age 43.7. Top regions: California, Oregon, Texas. Top brand affinities: Goop, Wok, Governor of Michigan, Hibachi, headspace.

The average Oregon fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Oregon, Texas. Top brand affinities include Goop, Wok, Governor of Michigan, with strongest over-indexing on Goop (11.64× the country average). Demographically, the Oregon audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Oregon fans

Demographic split for Oregon audience in United States
MetricValue
Female51.6%
Male48.4%
Average age43.7
Estimated audience size19,722,035

Audience persona

The typical Oregon fan in United States is balanced, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Oregon in United States
RegionReachAffinity
California2,656,4311.22×
Oregon1,922,9738.51×
Texas1,678,4710.99×
Florida1,104,3340.83×
New York686,4950.62×
Washington677,6611.71×
Illinois554,4010.84×
Ohio542,3640.89×
Georgia470,6660.77×
Arizona450,0081.12×
Pennsylvania443,2330.67×
North Carolina429,8380.72×
Michigan398,9830.77×
Virginia329,4290.69×
Colorado323,8061.04×
New Jersey316,0020.63×
Tennessee304,7810.77×
Indiana296,2880.82×
Wisconsin290,0500.98×
Massachusetts246,1590.63×
Missouri240,0610.76×
Nevada239,8551.26×
Maryland233,6010.69×
Utah223,3161.26×
Alabama209,3310.76×
Minnesota209,0480.74×
South Carolina206,5900.7×
Louisiana192,6350.76×
Oklahoma182,8430.83×
Idaho178,6291.81×
Kentucky168,1120.68×
Iowa133,6930.82×
Kansas132,4570.85×
Connecticut118,7020.6×
Arkansas115,3150.71×
Mississippi111,6690.69×
Hawaii99,7431.18×
New Mexico95,4950.97×
Nebraska86,1420.87×
Montana62,7181.15×
West Virginia54,2890.59×
Alaska44,3471.05×
Washington, District of Columbia41,9550.71×
New Hampshire41,2910.53×
Maine37,9990.54×
Rhode Island34,0410.54×
North Dakota32,7730.81×
Wyoming32,3791.11×
South Dakota32,3060.71×
Delaware29,6710.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oregon audience
BrandAffinityCategory
Goop11.64×Internet & Social Media
Wok12.72×Food & Beverages
Governor of Michigan13.9×Politics & Society
Hibachi14.03×Food & Beverages
headspace15.67×Health
Google Home10.62×Technology & Electronics
Cherish (group)16.98×Music & Radio
Israel3.05×Travel & Leisure
Vocal harmony6.43×Music & Radio
Grinch5.44×Movies & TV
Grace Slick11.31×Music & Radio
Fairy godmother8.79×Literature
Hipster9.98×Politics & Society
El Paso County, Colorado12.68×Travel & Leisure
Ira Glass16.13×Music & Radio
Cryptic crossword14.3×Technology & Electronics
Guitarist (magazine)10.4×Music & Radio
TV Fanatic9.66×Movies & TV
Kikar HaShabbat13.65×News
Natural rubber1.72×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oregon audience
TraitClusterScore
SustainabilityBALANCE1.56
Risk AppetiteTHRILL1.46
PatriotismCONSERVATISM1.38
Community OrientationOPEN1.26
ExtroversionTHRILL1.26
Sports ActivityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Oregon
CountryShare
United States74.5%
Canada2.2%
Italy2.0%

See Oregon audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Oregon have in United States?

Oregon has an estimated audience of 19,722,035 people in United States, concentrated in California and Oregon.

What is the gender split and age of Oregon fans?

51.6% of Oregon fans are female, 48.4% are male, with an average age of 43.7 years.

Which brands do Oregon fans like most?

Oregon fans show strongest brand affinity for Goop (11.64×), Wok (12.72×), and Governor of Michigan (13.9×) over the country average.

Where do Oregon fans live in United States?

Oregon fans in United States are most concentrated in California (reach 2,656,431), Oregon (reach 1,922,973), and Texas (reach 1,678,471). These three regions account for the largest share of the active audience.

What other brands do Oregon fans also like?

Beyond Oregon itself, the audience over-indexes on Wok (12.72×), Governor of Michigan (13.9×), Hibachi (14.03×), and headspace (15.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oregon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.