Rascasse Audience Intelligence

Oregon Audience in United States

A data profile of the people who buy, follow and care about Oregon in United States — modelled from more than twelve digital signal sources. Oregon has an estimated audience of 19,722,035 people in United States.

#37among Region in United States#86among POI in United States#145in Travel & Leisure

The average Oregon fan in United States is 43.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Oregon, Texas.

Top brand affinities include Renewable energy, Sustainable energy, Pinterest, with strongest over-indexing on Renewable energy (3.67× the country average).

Demographically, the Oregon audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oregon fan in United States is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Renewable energy.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oregon profile in United States.

Audience size
19.7M
in United States
Gender
51.6%♀
48.4% male
Age
43.7
average years
Country rank
#1678
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oregon fans

51.6% are female, 48.4% are male, average age 43.7.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Oregon audience in United States
MetricValue
Female51.6%
Male48.4%
Average age43.7
Estimated audience size19,722,035
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Oregon audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

74.4%

of the worldwide Oregon audience comes from United States.

Worldwide audience distribution share by country for Oregon
CountryShare
United States74.4%
Canada2.2%
Italy2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oregon audience in United States is strongest.

Fig. 05

Top regions by affinity

Oregon fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~2M8.06×
02Idaho~200K1.75×
03Washington~600K1.58×
04Wisconsin~400K1.40×
05Nevada~200K1.26×
06Utah~200K1.26×
07Montana~60K1.17×
08Hawaii~100K1.16×
09California~2.5M1.14×
10Wyoming~30K1.14×
11Arizona~500K1.13×
12Alaska~50K1.12×
13New Mexico~100K1.01×
14Texas~1.5M1.00×
15Colorado~300K0.98×
16Nebraska~90K0.92×
17Ohio~600K0.91×
18Illinois~600K0.90×
19Oklahoma~200K0.87×
20Iowa~100K0.86×
21Kansas~100K0.86×
22North Dakota~30K0.85×
23South Dakota~40K0.80×
24Indiana~300K0.79×
25Missouri~300K0.79×
26Florida~1M0.78×
27Alabama~200K0.77×
28Georgia~500K0.76×
29Louisiana~200K0.76×
30Arkansas~100K0.76×
31Michigan~400K0.74×
32Mississippi~100K0.74×
33Tennessee~300K0.73×
34Minnesota~200K0.73×
35North Carolina~400K0.70×
36Pennsylvania~500K0.69×
37Virginia~300K0.69×
38South Carolina~200K0.68×
39Kentucky~200K0.68×
40Washington, District of Columbia~40K0.68×
41Maryland~200K0.66×
42New Jersey~300K0.62×
43West Virginia~60K0.62×
44Massachusetts~200K0.61×
45Delaware~30K0.61×
46Connecticut~100K0.60×
47New York~600K0.59×
48Rhode Island~40K0.58×
49New Hampshire~40K0.56×
50Maine~40K0.56×
Fig. 06

Affinity by region

Affinity by region — Oregon, United States
0.56×1.00×8.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oregon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oregon audience
#·InterestCategoryAffinity×
01KGWMovies & TV11.59×
02Renewable energyBusiness & Career3.67×
03Sustainable energyHome & Garden3.67×
04Weather forecastingHome & Garden3.12×
05FedExBusiness & Career2.83×
06Solar energyHome & Garden2.32×
07InnovationBusiness & Career2.26×
08Microwave ovenHome & Garden2.21×
09Real propertyHome & Garden2.05×
10Mortgage loansBusiness & Career1.93×
11CanadaTravel & Leisure1.88×
12LodgingTravel & Leisure1.81×
13PinterestInternet & Social Media1.79×
14AirbnbTravel & Leisure1.71×
15GeneticsKids & Family1.70×
16LivestockPets & Animals1.57×
17DrawingHome & Garden1.57×
18American AirlinesTravel & Leisure1.54×
19MSNNews1.52×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oregon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oregon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.87×
SustainabilityBALANCE1.71×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oregon audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.87×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oregon have in United States?

Oregon has an estimated audience of 19,722,035 people in United States, concentrated in California and Oregon.

02

What is the gender split and age of Oregon fans?

51.6% of Oregon fans are female, 48.4% are male, with an average age of 43.7 years.

03

Which brands do Oregon fans like most?

Oregon fans show strongest brand affinity for Renewable energy (3.67×), Sustainable energy (3.67×), and Pinterest (1.79×) over the country average.

04

Where do Oregon fans live in United States?

Oregon fans in United States are most concentrated in California (reach ~2.5M), Oregon (reach ~2M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Oregon fans also like?

Beyond Oregon itself, the audience over-indexes on Sustainable energy (3.67×), Pinterest (1.79×), FedEx (2.83×), and Nature (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Oregon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oregon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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