Rascasse Audience Intelligence

Oregon Audience in Germany

A data profile of the people who buy, follow and care about Oregon in Germany — modelled from more than twelve digital signal sources. Oregon has an estimated audience of 253,182 people in Germany.

#186among Region in Germany#1893among POI in Germany#1597in Travel & Leisure

The average Oregon fan in Germany is 37.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mark Knopfler, Nat King Cole, Dean Martin, with strongest over-indexing on Mark Knopfler (36.32× the country average).

Demographically, the Oregon audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Travelling, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oregon fan in Germany is balanced, around 37.0 years old, with strong Travelling tendencies and a notable affinity for Mark Knopfler.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oregon profile in Germany.

Audience size
253K
in Germany
Gender
49.8%♀
50.2% male
Age
37.0
average years
Country rank
#19494
POI in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oregon fans

49.8% are female, 50.2% are male, average age 37.0.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Oregon audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age37.0
Estimated audience size253,182
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Oregon audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4921%
50+16%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Oregon audience comes from Germany.

Worldwide audience distribution share by country for Oregon
CountryShare
United States74.4%
Canada2.2%
Italy2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oregon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oregon fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.24×
02Bayern~50K1.11×
03Baden-Württemberg~40K1.07×
04Berlin~10K1.05×
05Niedersachsen~30K1.04×
06Rheinland-Pfalz~10K1.04×
07Schleswig-Holstein~9K1.02×
08Thüringen~7K1.01×
09Nordrhein-Westfalen~60K1.00×
10Brandenburg~8K1.00×
11Sachsen~10K0.98×
12Hamburg~6K0.98×
13Bremen~2K0.98×
14Mecklenburg-Vorpommern~4K0.93×
15Sachsen-Anhalt~6K0.84×
16Saarland~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Oregon, Germany
0.81×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oregon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oregon audience
#·InterestCategoryAffinity×
01Nat King ColeMusic & Radio67.82×
02Mark KnopflerMusic & Radio36.32×
03Al Di MeolaMusic & Radio31.69×
04Dean MartinMusic & Radio20.00×
05Patti SmithMusic & Radio20.00×
06Aretha FranklinMusic & Radio20.00×
07Beth HartMusic & Radio20.00×
08Joss StoneMusic & Radio20.00×
09Bing CrosbyMusic & Radio20.00×
10Jamie CullumMusic & Radio20.00×
11Gene SimmonsMusic & Radio17.21×
12Jethro Tull (band)Music & Radio13.35×
13Wale (rapper)Music & Radio12.05×
14David GilmourMusic & Radio9.47×
15Halle BerryMovies & TV8.40×
16Adventure parkKids & Family7.79×
17Jack WhiteMovies & TV7.09×
18CNNMovies & TV6.57×
19National parkTravel & Leisure5.51×
20TagesschauMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oregon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oregon audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.71×
ExtroversionTHRILL1.68×
Risk AppetiteTHRILL1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oregon audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
Family OrientationCONSERVATISM0.84×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oregon have in Germany?

Oregon has an estimated audience of 253,182 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Oregon fans?

49.8% of Oregon fans are female, 50.2% are male, with an average age of 37.0 years.

03

Which brands do Oregon fans like most?

Oregon fans show strongest brand affinity for Mark Knopfler (36.32×), Nat King Cole (67.82×), and Dean Martin (20×) over the country average.

04

Where do Oregon fans live in Germany?

Oregon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Oregon fans also like?

Beyond Oregon itself, the audience over-indexes on Nat King Cole (67.82×), Dean Martin (20×), Patti Smith (20×), and Aretha Franklin (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Oregon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oregon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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