Rascasse Audience Intelligence

King's College London Audience in United States

A data profile of the people who buy, follow and care about King's College London in United States — modelled from more than twelve digital signal sources. King's College London has an estimated audience of 373,468 people in United States.

#368among University in United States#4837among POI in United States#2641in Business & Career

King's College London has an estimated audience of 373,468 people in United States. 59.8% are female, 40.2% are male, average age 31.6. Top brand affinities: University of Cambridge, Carnegie Mellon University, University of St Andrews, New York University, Northwestern University.

Top brand affinities include University of Cambridge, Carnegie Mellon University, University of St Andrews, with strongest over-indexing on University of Cambridge (85.84× the country average).

Demographically, the King's College London audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

The typical King's College London fan in United States is more female, around 31.6 years old, with strong Patriotism tendencies and a notable affinity for University of Cambridge.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the King's College London profile in United States.

Audience size
373K
in United States
Gender
59.8%♀
40.2% male
Age
31.6
average years
Country rank
#43123
POI in United States
Fig. 01

Search interest · 12-month trend

JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of King's College London fans

59.8% are female, 40.2% are male, average age 31.6.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for King's College London audience in United States
MetricValue
Female59.8%
Male40.2%
Average age31.6
Estimated audience size373,468
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the King's College London audience in United States
Age bracketShare%
16-1944%
20-2919%
30-3914%
40-4914%
50+10%
Fig. 04

Worldwide distribution

9.4%

of the worldwide King's College London audience comes from United States.

Worldwide audience distribution share by country for King's College London
CountryShare
Japan22.7%
United Kingdom13.9%
India10.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the King's College London audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for King's College London audience
#·InterestCategoryAffinity×
01University of MannheimBusiness & Career166.16×
02University of St AndrewsBusiness & Career89.85×
03University of CambridgeBusiness & Career85.84×
04Carnegie Mellon UniversityBusiness & Career55.01×
05New York UniversityBusiness & Career42.88×
06University of ChicagoBusiness & Career30.27×
07University of PennsylvaniaBusiness & Career27.91×
08Duke UniversityBusiness & Career27.35×
09Northwestern UniversityBusiness & Career24.60×
10LuxembourgTravel & Leisure24.60×
11Yale UniversityBusiness & Career23.27×
12Johns Hopkins UniversityBusiness & Career22.03×
13Princeton UniversityBusiness & Career20.15×
14University of WashingtonBusiness & Career19.53×
15University of OxfordBusiness & Career19.20×
16Jeff BezosBusiness & Career16.67×
17Columbia UniversityBusiness & Career16.29×
18Cornell UniversityBusiness & Career15.88×
19University of California, BerkeleyBusiness & Career15.35×
20Stanford UniversityBusiness & Career14.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the King's College London audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by King's College London audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
Career OrientationPOWER2.06×
Early Adopter MentalityPOWER1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by King's College London audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Family OrientationCONSERVATISM0.83×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for King's College London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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