King's College London Audience in United States
King's College London has an estimated audience of 373,468 people in United States. 59.8% are female, 40.2% are male, average age 31.6. Top brand affinities: Keeping up with the Kardashian, Keeping Chickens, Elsword, Ellis Brigham Mountain Sports, Ross County F.C..
Top brand affinities include Keeping up with the Kardashian, Keeping Chickens, Elsword, with strongest over-indexing on Keeping up with the Kardashian (20.91× the country average). Demographically, the King's College London audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Category: Business & Career · Type: POI · Subtype: University
Demographics of King's College London fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 31.6 |
| Estimated audience size | 373,468 |
Audience persona
The typical King's College London fan in United States is more female, around 31.6 years old, with strong Career Orientation tendencies and a notable affinity for Keeping up with the Kardashian.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keeping up with the Kardashian | 20.91× | Movies & TV |
| Keeping Chickens | 19.44× | Pets & Animals |
| Elsword | 17.65× | Games |
| Ellis Brigham Mountain Sports | 15.71× | Shopping |
| Ross County F.C. | 15.31× | Sports |
| Paul Casey | 13.59× | Sports |
| Edelbrock | 13.53× | Cars & Mobility |
| Corona (band) | 13.5× | Music & Radio |
| Jill Scott | 12.9× | Music & Radio |
| Scott Kelby | 12.87× | Literature |
| The Ice Queen | 12.48× | Literature |
| Guys and Dolls | 12.06× | Music & Radio |
| MacKeeper | 11.89× | Technology & Electronics |
| Quimperlé | 11.64× | Travel & Leisure |
| Programa Eliana | 10.93× | Movies & TV |
| Sensibility | 9.44× | Politics & Society |
| Ilijaš | 7.62× | Travel & Leisure |
| Kiwi FM | 7.6× | Music & Radio |
| Dismissal (employment) | 7.49× | Business & Career |
| Keegan Bradley | 7.44× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.6 |
| Mindfulness | BALANCE | 1.5 |
| Spirituality | BALANCE | 1.5 |
| Community Orientation | OPEN | 1.47 |
| Urban Lifestyle | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.7% |
| United Kingdom | 13.9% |
| India | 10.8% |
See King's College London audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for King's College London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.