Virginia Commonwealth University Audience in United States

Virginia Commonwealth University logo

Virginia Commonwealth University has an estimated audience of 423,734 people in United States. 58.5% are female, 41.5% are male, average age 36.0. Top regions: Virginia, California, Maryland. Top brand affinities: Kikar HaShabbat, Keegan Bradley, Grinch, Goop, Governor of Michigan.

The average Virginia Commonwealth University fan in United States is 36.0 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, California, Maryland. Top brand affinities include Kikar HaShabbat, Keegan Bradley, Grinch, with strongest over-indexing on Kikar HaShabbat (23.27× the country average). Demographically, the Virginia Commonwealth University audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Virginia Commonwealth University fans

Demographic split for Virginia Commonwealth University audience in United States
MetricValue
Female58.5%
Male41.5%
Average age36.0
Estimated audience size423,734

Audience persona

The typical Virginia Commonwealth University fan in United States is more female, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Kikar HaShabbat.

Top regions in United States

Top regions ranked by reach for Virginia Commonwealth University in United States
RegionReachAffinity
Virginia110,23710.68×
California24,5080.53×
Maryland22,8813.14×
New York21,7470.92×
North Carolina20,5641.61×
Texas19,6990.54×
Florida18,0120.63×
Pennsylvania16,8081.18×
Georgia11,8930.91×
New Jersey11,7271.09×
Illinois10,3550.73×
Ohio9,6730.74×
Massachusetts9,1291.09×
Tennessee6,9620.82×
Michigan6,4970.59×
South Carolina5,9890.94×
Washington5,2720.62×
Washington, District of Columbia4,4813.52×
Missouri4,4770.66×
Indiana4,4110.57×
Colorado4,2610.64×
Connecticut4,2381×
Arizona3,8730.45×
Kentucky3,7120.7×
Minnesota3,3470.55×
Alabama3,3220.56×
Wisconsin3,3000.52×
Louisiana3,0590.56×
Oregon2,7990.58×
Utah2,7820.73×
West Virginia2,5151.27×
Mississippi2,0640.59×
Iowa2,0280.58×
Oklahoma2,0070.43×
Nevada1,8500.45×
Arkansas1,7030.49×
Kansas1,6860.51×
Delaware1,6771.43×
Nebraska1,3860.65×
New Hampshire1,3370.8×
Rhode Island1,3230.98×
Maine1,0750.71×
Idaho1,0120.48×
New Mexico9990.47×
Hawaii9070.5×
Vermont6980.94×
South Dakota4410.45×
Montana4350.37×
Alaska3510.39×
North Dakota3510.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virginia Commonwealth University audience
BrandAffinityCategory
Kikar HaShabbat23.27×News
Keegan Bradley7.93×Sports
Grinch4.08×Movies & TV
Goop5.37×Internet & Social Media
Governor of Michigan7.03×Politics & Society
Kean University24.16×Business & Career
Wok5.92×Food & Beverages
headspace8.08×Health
Historic site3.48×Arts & Culture
Jesse Plemons2.78×Movies & TV
Keeping up with the Kardashian25.5×Movies & TV
Vocal harmony3.08×Music & Radio
Cherish (group)7.26×Music & Radio
Grace Slick5.66×Music & Radio
Fairy godmother4.71×Literature
Google Home4.05×Technology & Electronics
TV Fanatic6.65×Movies & TV
Harlow7.3×Travel & Leisure
Layne Staley3.77×Music & Radio
Cryptic crossword8.29×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virginia Commonwealth University audience
TraitClusterScore
PatriotismCONSERVATISM1.52
Career OrientationPOWER1.37
Community OrientationOPEN1.29
IndulgenceJOY1.29
Need for SecurityCONSERVATISM1.21
SustainabilityBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Virginia Commonwealth University
CountryShare
United States72.9%
Qatar9.8%
United Kingdom1.9%

See Virginia Commonwealth University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Virginia Commonwealth University have in United States?

Virginia Commonwealth University has an estimated audience of 423,734 people in United States, concentrated in Virginia and California.

What is the gender split and age of Virginia Commonwealth University fans?

58.5% of Virginia Commonwealth University fans are female, 41.5% are male, with an average age of 36.0 years.

Which brands do Virginia Commonwealth University fans like most?

Virginia Commonwealth University fans show strongest brand affinity for Kikar HaShabbat (23.27×), Keegan Bradley (7.93×), and Grinch (4.08×) over the country average.

Where do Virginia Commonwealth University fans live in United States?

Virginia Commonwealth University fans in United States are most concentrated in Virginia (reach 110,237), California (reach 24,508), and Maryland (reach 22,881). These three regions account for the largest share of the active audience.

What other brands do Virginia Commonwealth University fans also like?

Beyond Virginia Commonwealth University itself, the audience over-indexes on Keegan Bradley (7.93×), Grinch (4.08×), Goop (5.37×), and Governor of Michigan (7.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virginia Commonwealth University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.