Northern Arizona University Audience in United States

Northern Arizona University has an estimated audience of 458,183 people in United States. 63.1% are female, 36.9% are male, average age 39.3. Top regions: Arizona, California, Texas. Top brand affinities: Philz Coffee, Indeed.com, Google Maps, Colgate University, Capital One.

The average Northern Arizona University fan in United States is 39.3 years old, more female, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Philz Coffee, Indeed.com, Google Maps, with strongest over-indexing on Philz Coffee (39.81× the country average). Demographically, the Northern Arizona University audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Northern Arizona University fans

Demographic split for Northern Arizona University audience in United States
MetricValue
Female63.1%
Male36.9%
Average age39.3
Estimated audience size458,183

Audience persona

The typical Northern Arizona University fan in United States is more female, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Philz Coffee.

Top regions in United States

Top regions ranked by reach for Northern Arizona University in United States
RegionReachAffinity
Arizona100,03310.69×
California77,2351.53×
Texas35,6160.9×
Washington13,5341.47×
Colorado13,1591.82×
Florida11,8800.38×
Illinois10,6810.7×
Nevada8,2761.87×
New York7,3630.29×
Oregon7,3081.39×
Utah5,5031.34×
New Mexico5,3702.34×
Ohio5,2810.37×
Minnesota5,1800.79×
North Carolina5,0600.37×
Virginia5,0020.45×
Pennsylvania4,9500.32×
Georgia4,7860.34×
Wisconsin4,6610.68×
Michigan4,4060.37×
Hawaii3,8731.97×
Tennessee3,8270.42×
Idaho3,7771.64×
Indiana3,6680.44×
Massachusetts3,5880.4×
New Jersey3,5030.3×
Missouri3,4690.47×
Maryland2,9590.38×
Montana2,7452.16×
Kansas2,6200.73×
Oklahoma2,5810.51×
Alaska2,4652.52×
Alabama2,4490.38×
South Carolina2,1230.31×
Iowa2,0810.55×
Louisiana1,9830.34×
Connecticut1,9200.42×
Kentucky1,8690.33×
Arkansas1,8320.49×
Nebraska1,4600.64×
South Dakota1,3271.25×
Wyoming1,1271.66×
North Dakota1,1221.19×
Mississippi1,0930.29×
Washington, District of Columbia8380.61×
New Hampshire8270.46×
West Virginia6620.31×
Maine5190.32×
Delaware4580.36×
Rhode Island4230.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Northern Arizona University audience
BrandAffinityCategory
Philz Coffee39.81×Food & Beverages
Indeed.com6.42×Business & Career
Google Maps5.87×Internet & Social Media
Colgate University31.22×Business & Career
Capital One5.03×Business & Career
Google News7.3×News
Stanford University21.14×Business & Career
University of Pittsburgh30.64×Business & Career
Enterprise Rent-A-Car6.24×Cars & Mobility
University of Southern California17.93×Business & Career
Beetlejuice4.84×Movies & TV
Chicano rap6.75×Music & Radio
Bachelor of Business Administration36.51×Business & Career
Circle K6.56×Shopping
Khan Academy7.53×Business & Career
Utah Mammoth18.57×Sports
Iowa State University24.43×Business & Career
Planet Fitness3.36×Sports
Columbia University12.3×Business & Career
Google Earth7.84×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Northern Arizona University audience
TraitClusterScore
PatriotismCONSERVATISM1.48
Sports ActivityPOWER1.22
Quality AwarenessPREMIUM1.22
Design AffinityPREMIUM1.2
SustainabilityBALANCE1.19
TravellingTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Northern Arizona University
CountryShare
United States79.0%
Spain3.6%
Italy2.8%

See Northern Arizona University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Northern Arizona University have in United States?

Northern Arizona University has an estimated audience of 458,183 people in United States, concentrated in Arizona and California.

What is the gender split and age of Northern Arizona University fans?

63.1% of Northern Arizona University fans are female, 36.9% are male, with an average age of 39.3 years.

Which brands do Northern Arizona University fans like most?

Northern Arizona University fans show strongest brand affinity for Philz Coffee (39.81×), Indeed.com (6.42×), and Google Maps (5.87×) over the country average.

Where do Northern Arizona University fans live in United States?

Northern Arizona University fans in United States are most concentrated in Arizona (reach 100,033), California (reach 77,235), and Texas (reach 35,616). These three regions account for the largest share of the active audience.

What other brands do Northern Arizona University fans also like?

Beyond Northern Arizona University itself, the audience over-indexes on Indeed.com (6.42×), Google Maps (5.87×), Colgate University (31.22×), and Capital One (5.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Northern Arizona University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.