Rascasse Audience Intelligence

Northern Arizona University Audience in United States

A data profile of the people who buy, follow and care about Northern Arizona University in United States — modelled from more than twelve digital signal sources. Northern Arizona University has an estimated audience of 458,183 people in United States.

#294among University in United States#4136among POI in United States#2378in Business & Career

The average Northern Arizona University fan in United States is 39.3 years old, more female, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include Colgate University, Carnegie Mellon University, Philz Coffee, with strongest over-indexing on Colgate University (44.37× the country average).

Demographically, the Northern Arizona University audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Northern Arizona University fan in United States is more female, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Colgate University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Northern Arizona University profile in United States.

Audience size
458K
in United States
Gender
63.1%♀
36.9% male
Age
39.3
average years
Country rank
#38552
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Northern Arizona University fans

63.1% are female, 36.9% are male, average age 39.3.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Northern Arizona University audience in United States
MetricValue
Female63.1%
Male36.9%
Average age39.3
Estimated audience size458,183
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Northern Arizona University audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3919%
40-4924%
50+20%
Fig. 04

Worldwide distribution

78.9%

of the worldwide Northern Arizona University audience comes from United States.

Worldwide audience distribution share by country for Northern Arizona University
CountryShare
United States78.9%
Spain3.6%
Italy2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Northern Arizona University audience in United States is strongest.

Fig. 05

Top regions by affinity

Northern Arizona University fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K10.75×
02Alaska~2K2.47×
03New Mexico~5K2.30×
04Montana~3K2.12×
05Hawaii~4K1.96×
06Nevada~8K1.77×
07Colorado~10K1.72×
08Wyoming~1K1.63×
09Idaho~4K1.56×
10Oregon~7K1.40×
11Washington~10K1.36×
12California~70K1.35×
13South Dakota~1K1.32×
14North Dakota~1K1.29×
15Utah~5K1.27×
16Texas~30K0.85×
17Minnesota~5K0.75×
18Kansas~3K0.74×
19Nebraska~2K0.73×
20Wisconsin~5K0.66×
21Washington, District of Columbia<1K0.65×
22Illinois~10K0.64×
23Delaware<1K0.64×
24Iowa~2K0.62×
25New Hampshire~1K0.59×
26Arkansas~2K0.56×
27Oklahoma~3K0.55×
28Rhode Island<1K0.54×
29West Virginia~1K0.53×
30Maine<1K0.53×
31Missouri~4K0.50×
32Indiana~4K0.47×
33Mississippi~2K0.47×
34Connecticut~2K0.46×
35Virginia~5K0.45×
36Tennessee~4K0.44×
37Louisiana~3K0.44×
38Alabama~3K0.43×
39Massachusetts~4K0.42×
40Kentucky~2K0.42×
41Maryland~3K0.40×
42Michigan~5K0.39×
43Ohio~5K0.38×
44North Carolina~5K0.38×
45South Carolina~3K0.38×
46Florida~10K0.36×
47Georgia~5K0.36×
48Pennsylvania~5K0.34×
49New Jersey~4K0.32×
50New York~7K0.28×
Fig. 06

Affinity by region

Affinity by region — Northern Arizona University, United States
0.28×1.00×10.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Northern Arizona University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Northern Arizona University audience
#·InterestCategoryAffinity×
01Dutch WonderlandTravel & Leisure64.92×
02James Madison UniversityBusiness & Career57.39×
03University of Hawaii at ManoaBusiness & Career54.70×
04Carnegie Mellon UniversityBusiness & Career51.09×
05Colgate UniversityBusiness & Career44.37×
06Philz CoffeeFood & Beverages35.53×
07University of PittsburghBusiness & Career33.54×
08Iowa State UniversityBusiness & Career27.04×
09Duke UniversityBusiness & Career22.73×
10University of Southern CaliforniaBusiness & Career21.63×
11Utah MammothSports21.52×
12New York UniversityBusiness & Career19.60×
13Yale UniversityBusiness & Career18.93×
14Johns Hopkins UniversityBusiness & Career18.00×
15Arizona State UniversityBusiness & Career17.78×
16University of PennsylvaniaBusiness & Career16.69×
17Arizona DiamondbacksSports13.85×
18Chicano rapMusic & Radio6.94×
19Sustainable energyHome & Garden5.88×
20Renewable energyBusiness & Career5.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northern Arizona University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northern Arizona University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.58×
SustainabilityBALANCE1.90×
Convenience OrientationPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northern Arizona University audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Pet OwnershipJOY0.87×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Northern Arizona University have in United States?

Northern Arizona University has an estimated audience of 458,183 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of Northern Arizona University fans?

63.1% of Northern Arizona University fans are female, 36.9% are male, with an average age of 39.3 years.

03

Which brands do Northern Arizona University fans like most?

Northern Arizona University fans show strongest brand affinity for Colgate University (44.37×), Carnegie Mellon University (51.09×), and Philz Coffee (35.53×) over the country average.

04

Where do Northern Arizona University fans live in United States?

Northern Arizona University fans in United States are most concentrated in Arizona (reach ~100K), California (reach ~70K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Northern Arizona University fans also like?

Beyond Northern Arizona University itself, the audience over-indexes on Carnegie Mellon University (51.09×), Philz Coffee (35.53×), Dutch Wonderland (64.92×), and James Madison University (57.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Northern Arizona University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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