California State University, Sacramento Audience in United States

California State University, Sacramento has an estimated audience of 421,938 people in United States. 56.3% are female, 43.7% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Philz Coffee, Delta Vacations, Alvin and the Chipmunks, Funjet Vacations, Cora (hypermarket).

The average California State University, Sacramento fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Philz Coffee, Delta Vacations, Alvin and the Chipmunks, with strongest over-indexing on Philz Coffee (67.16× the country average). Demographically, the California State University, Sacramento audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of California State University, Sacramento fans

Demographic split for California State University, Sacramento audience in United States
MetricValue
Female56.3%
Male43.7%
Average age37.8
Estimated audience size421,938

Audience persona

The typical California State University, Sacramento fan in United States is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Philz Coffee.

Top regions in United States

Top regions ranked by reach for California State University, Sacramento in United States
RegionReachAffinity
California316,45414.22×
Texas25,9700.72×
Florida15,4440.54×
Washington14,2551.68×
New York14,0560.6×
Illinois10,9330.78×
Arizona9,1841.07×
Virginia8,4980.83×
Oregon7,5511.56×
Georgia7,5220.58×
Pennsylvania7,3570.52×
Colorado6,9371.04×
Nevada6,8971.69×
New Jersey6,3440.59×
Ohio6,2580.48×
North Carolina6,2090.49×
Massachusetts5,5420.67×
Maryland5,5230.76×
Michigan5,5100.5×
Tennessee4,6600.55×
Hawaii4,6472.56×
Indiana4,4120.57×
Missouri4,1100.6×
Minnesota3,8860.64×
Wisconsin3,1810.5×
Utah3,0310.8×
Louisiana2,9970.55×
Idaho2,9501.39×
Oklahoma2,7970.6×
South Carolina2,6570.42×
Connecticut2,6210.62×
Alabama2,5950.44×
Kentucky2,3820.45×
Iowa2,0960.6×
Kansas2,0450.61×
Arkansas1,9440.56×
Mississippi1,8530.53×
New Mexico1,5410.73×
Washington, District of Columbia1,3721.08×
Nebraska1,2330.58×
Montana1,2121.04×
Alaska1,1271.25×
West Virginia7900.4×
Maine7630.5×
New Hampshire7600.46×
Rhode Island6530.49×
Delaware6310.54×
South Dakota6300.65×
Wyoming6190.99×
North Dakota6000.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for California State University, Sacramento audience
BrandAffinityCategory
Philz Coffee67.16×Food & Beverages
Delta Vacations103.89×Travel & Leisure
Alvin and the Chipmunks20×Music & Radio
Funjet Vacations95.88×Cars & Mobility
Cora (hypermarket)71.2×Shopping
Longchamp20×Fashion & Accessoires
Michael Cera17.29×Movies & TV
Colgate University18.9×Business & Career
San Jose State University31.96×Business & Career
Bachelor of Business Administration31.53×Business & Career
Sacramento Kings7.5×Sports
San Jose Sharks11.03×Sports
Bass guitar3.32×Music & Radio
Metaphysics3.33×Business & Career
Radio City Music Hall14.36×Travel & Leisure
PSV Eindhoven20×Sports
Golf Channel3.29×Sports
Planet Fitness2.06×Sports
Kia Sportage10.79×Cars & Mobility
University of Cambridge11.48×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by California State University, Sacramento audience
TraitClusterScore
Design AffinityPREMIUM1.44
TravellingTHRILL1.38
SustainabilityBALANCE1.32
Early Adopter MentalityPOWER1.26
IndulgenceJOY1.25
Urban LifestyleOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for California State University, Sacramento
CountryShare
United States57.0%
Japan5.8%
India4.4%

See California State University, Sacramento audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does California State University, Sacramento have in United States?

California State University, Sacramento has an estimated audience of 421,938 people in United States, concentrated in California and Texas.

What is the gender split and age of California State University, Sacramento fans?

56.3% of California State University, Sacramento fans are female, 43.7% are male, with an average age of 37.8 years.

Which brands do California State University, Sacramento fans like most?

California State University, Sacramento fans show strongest brand affinity for Philz Coffee (67.16×), Delta Vacations (103.89×), and Alvin and the Chipmunks (20×) over the country average.

Where do California State University, Sacramento fans live in United States?

California State University, Sacramento fans in United States are most concentrated in California (reach 316,454), Texas (reach 25,970), and Florida (reach 15,444). These three regions account for the largest share of the active audience.

What other brands do California State University, Sacramento fans also like?

Beyond California State University, Sacramento itself, the audience over-indexes on Delta Vacations (103.89×), Alvin and the Chipmunks (20×), Funjet Vacations (95.88×), and Cora (hypermarket) (71.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for California State University, Sacramento. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.