California State University, Sacramento Audience in United States
California State University, Sacramento has an estimated audience of 421,938 people in United States. 56.3% are female, 43.7% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Philz Coffee, Delta Vacations, Alvin and the Chipmunks, Funjet Vacations, Cora (hypermarket).
The average California State University, Sacramento fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Philz Coffee, Delta Vacations, Alvin and the Chipmunks, with strongest over-indexing on Philz Coffee (67.16× the country average). Demographically, the California State University, Sacramento audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of California State University, Sacramento fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 37.8 |
| Estimated audience size | 421,938 |
Audience persona
The typical California State University, Sacramento fan in United States is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Philz Coffee.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 316,454 | 14.22× |
| Texas | 25,970 | 0.72× |
| Florida | 15,444 | 0.54× |
| Washington | 14,255 | 1.68× |
| New York | 14,056 | 0.6× |
| Illinois | 10,933 | 0.78× |
| Arizona | 9,184 | 1.07× |
| Virginia | 8,498 | 0.83× |
| Oregon | 7,551 | 1.56× |
| Georgia | 7,522 | 0.58× |
| Pennsylvania | 7,357 | 0.52× |
| Colorado | 6,937 | 1.04× |
| Nevada | 6,897 | 1.69× |
| New Jersey | 6,344 | 0.59× |
| Ohio | 6,258 | 0.48× |
| North Carolina | 6,209 | 0.49× |
| Massachusetts | 5,542 | 0.67× |
| Maryland | 5,523 | 0.76× |
| Michigan | 5,510 | 0.5× |
| Tennessee | 4,660 | 0.55× |
| Hawaii | 4,647 | 2.56× |
| Indiana | 4,412 | 0.57× |
| Missouri | 4,110 | 0.6× |
| Minnesota | 3,886 | 0.64× |
| Wisconsin | 3,181 | 0.5× |
| Utah | 3,031 | 0.8× |
| Louisiana | 2,997 | 0.55× |
| Idaho | 2,950 | 1.39× |
| Oklahoma | 2,797 | 0.6× |
| South Carolina | 2,657 | 0.42× |
| Connecticut | 2,621 | 0.62× |
| Alabama | 2,595 | 0.44× |
| Kentucky | 2,382 | 0.45× |
| Iowa | 2,096 | 0.6× |
| Kansas | 2,045 | 0.61× |
| Arkansas | 1,944 | 0.56× |
| Mississippi | 1,853 | 0.53× |
| New Mexico | 1,541 | 0.73× |
| Washington, District of Columbia | 1,372 | 1.08× |
| Nebraska | 1,233 | 0.58× |
| Montana | 1,212 | 1.04× |
| Alaska | 1,127 | 1.25× |
| West Virginia | 790 | 0.4× |
| Maine | 763 | 0.5× |
| New Hampshire | 760 | 0.46× |
| Rhode Island | 653 | 0.49× |
| Delaware | 631 | 0.54× |
| South Dakota | 630 | 0.65× |
| Wyoming | 619 | 0.99× |
| North Dakota | 600 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Philz Coffee | 67.16× | Food & Beverages |
| Delta Vacations | 103.89× | Travel & Leisure |
| Alvin and the Chipmunks | 20× | Music & Radio |
| Funjet Vacations | 95.88× | Cars & Mobility |
| Cora (hypermarket) | 71.2× | Shopping |
| Longchamp | 20× | Fashion & Accessoires |
| Michael Cera | 17.29× | Movies & TV |
| Colgate University | 18.9× | Business & Career |
| San Jose State University | 31.96× | Business & Career |
| Bachelor of Business Administration | 31.53× | Business & Career |
| Sacramento Kings | 7.5× | Sports |
| San Jose Sharks | 11.03× | Sports |
| Bass guitar | 3.32× | Music & Radio |
| Metaphysics | 3.33× | Business & Career |
| Radio City Music Hall | 14.36× | Travel & Leisure |
| PSV Eindhoven | 20× | Sports |
| Golf Channel | 3.29× | Sports |
| Planet Fitness | 2.06× | Sports |
| Kia Sportage | 10.79× | Cars & Mobility |
| University of Cambridge | 11.48× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.44 |
| Travelling | THRILL | 1.38 |
| Sustainability | BALANCE | 1.32 |
| Early Adopter Mentality | POWER | 1.26 |
| Indulgence | JOY | 1.25 |
| Urban Lifestyle | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.0% |
| Japan | 5.8% |
| India | 4.4% |
See California State University, Sacramento audiences in other countries
- California State University, Sacramento — Germany
- California State University, Sacramento — United Kingdom
- California State University, Sacramento — France
- California State University, Sacramento — Italy
- California State University, Sacramento — Spain
- California State University, Sacramento — Brazil
- California State University, Sacramento — Japan
- California State University, Sacramento — South Korea
- California State University, Sacramento — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does California State University, Sacramento have in United States?
California State University, Sacramento has an estimated audience of 421,938 people in United States, concentrated in California and Texas.
What is the gender split and age of California State University, Sacramento fans?
56.3% of California State University, Sacramento fans are female, 43.7% are male, with an average age of 37.8 years.
Which brands do California State University, Sacramento fans like most?
California State University, Sacramento fans show strongest brand affinity for Philz Coffee (67.16×), Delta Vacations (103.89×), and Alvin and the Chipmunks (20×) over the country average.
Where do California State University, Sacramento fans live in United States?
California State University, Sacramento fans in United States are most concentrated in California (reach 316,454), Texas (reach 25,970), and Florida (reach 15,444). These three regions account for the largest share of the active audience.
What other brands do California State University, Sacramento fans also like?
Beyond California State University, Sacramento itself, the audience over-indexes on Delta Vacations (103.89×), Alvin and the Chipmunks (20×), Funjet Vacations (95.88×), and Cora (hypermarket) (71.2×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for California State University, Sacramento. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.