Rascasse Audience Intelligence

California State University, Sacramento Audience in United States

Name: California State University, Sacramento — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about California State University, Sacramento in United States — modelled from more than twelve digital signal sources. California State University, Sacramento has an estimated audience of 421,938 people in United States.

#321among University in United States #4428among POI in United States #2488in Business & Career

The average California State University, Sacramento fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Delta Vacations, Philz Coffee, Funjet Vacations, with strongest over-indexing on Delta Vacations (97.15× the country average).

Demographically, the California State University, Sacramento audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical California State University, Sacramento fan in United States is more female, around 37.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Delta Vacations.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the California State University, Sacramento profile in United States.

Audience size

422K

in United States

Gender

56.3%♀

43.7% male

Age

37.8

average years

Country rank

#40398

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of California State University, Sacramento fans

56.3% are female, 43.7% are male, average age 37.8.

Fig. 02

Gender split

56.3%

Female

43.7%

Male

Demographic split for California State University, Sacramento audience in United States
Metric	Value
Female	56.3%
Male	43.7%
Average age	37.8
Estimated audience size	421,938

Fig. 03

Age distribution

Age distribution of the California State University, Sacramento audience in United States
Age bracket	Share	%
16-19		25%
20-29		19%
30-39		18%
40-49		19%
50+		19%

Fig. 04

Worldwide distribution

57.0%

of the worldwide California State University, Sacramento audience comes from United States.

Worldwide audience distribution share by country for California State University, Sacramento
Country	Share
United States	57.0%
Japan	5.8%
India	4.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the California State University, Sacramento audience in United States is strongest.

Fig. 05

Top regions by affinity

California State University, Sacramento fans by region: top regions in United States
#	Region	Reach	×
01	California	~300K	21.88×
02	Hawaii	~3K	1.86×
03	Nevada	~6K	1.42×
04	Washington	~10K	1.38×
05	Oregon	~6K	1.33×
06	Idaho	~2K	1.10×
07	Alaska	<1K	1.07×
08	Montana	~1K	1.02×
09	Washington, District of Columbia	~1K	0.99×
10	Arizona	~8K	0.95×
11	Colorado	~6K	0.95×
12	Vermont	<1K	0.95×
13	North Dakota	<1K	0.94×
14	South Dakota	<1K	0.93×
15	Delaware	~1K	0.89×
16	New Mexico	~2K	0.88×
17	Maine	~1K	0.88×
18	Rhode Island	~1K	0.88×
19	West Virginia	~2K	0.87×
20	New Hampshire	~1K	0.86×
21	Utah	~3K	0.84×
22	Mississippi	~3K	0.83×
23	Nebraska	~2K	0.83×
24	Arkansas	~3K	0.82×
25	Iowa	~3K	0.80×
26	Kansas	~3K	0.80×
27	Oklahoma	~4K	0.78×
28	Virginia	~8K	0.77×
29	Connecticut	~3K	0.77×
30	Maryland	~5K	0.75×
31	Louisiana	~4K	0.75×
32	Kentucky	~4K	0.74×
33	Minnesota	~4K	0.73×
34	Alabama	~4K	0.72×
35	Illinois	~10K	0.71×
36	Missouri	~5K	0.71×
37	Massachusetts	~6K	0.70×
38	Indiana	~5K	0.69×
39	Wisconsin	~4K	0.69×
40	South Carolina	~4K	0.69×
41	Tennessee	~6K	0.68×
42	Texas	~20K	0.64×
43	Georgia	~8K	0.64×
44	New Jersey	~7K	0.64×
45	Michigan	~7K	0.62×
46	Pennsylvania	~8K	0.59×
47	North Carolina	~7K	0.59×
48	Ohio	~8K	0.58×
49	New York	~10K	0.57×
50	Florida	~20K	0.55×

Affinity by region — California State University, Sacramento, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the California State University, Sacramento audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for California State University, Sacramento audience
#	Interest	Category	×
01	Funjet Vacations	Cars & Mobility	99.81×
02	Delta Vacations	Travel & Leisure	97.15×
03	Cora (hypermarket)	Shopping	59.88×
04	Philz Coffee	Food & Beverages	53.64×
05	University of Hawaii at Manoa	Business & Career	27.53×
06	Colgate University	Business & Career	24.70×
07	Radio City Music Hall	Travel & Leisure	20.01×
08	Carnegie Mellon University	Business & Career	17.15×
09	Longchamp	Fashion & Accessoires	16.43×
10	University of Cambridge	Business & Career	13.77×
11	Michael Cera	Movies & TV	11.97×
12	Alvin and the Chipmunks	Music & Radio	11.71×
13	San Jose Sharks	Sports	11.07×
14	Sacramento Kings	Sports	8.06×
15	Diaper bag	Kids & Family	3.77×
16	American Express	Business & Career	3.45×
17	Planet Fitness	Sports	3.25×
18	KFC	Food & Beverages	3.13×
19	Airbnb	Travel & Leisure	2.25×
20	Pinterest	Internet & Social Media	1.91×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the California State University, Sacramento audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by California State University, Sacramento audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	1.57×
Community Orientation	OPEN	1.54×
Price Sensitivity	PREMIUM	1.49×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by California State University, Sacramento audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.82×
Extroversion	THRILL	0.85×
Tradition	CONSERVATISM	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does California State University, Sacramento have in United States?

California State University, Sacramento has an estimated audience of 421,938 people in United States, concentrated in California and Texas.

What is the gender split and age of California State University, Sacramento fans?

56.3% of California State University, Sacramento fans are female, 43.7% are male, with an average age of 37.8 years.

Which brands do California State University, Sacramento fans like most?

California State University, Sacramento fans show strongest brand affinity for Delta Vacations (97.15×), Philz Coffee (53.64×), and Funjet Vacations (99.81×) over the country average.

Where do California State University, Sacramento fans live in United States?

California State University, Sacramento fans in United States are most concentrated in California (reach ~300K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do California State University, Sacramento fans also like?

Beyond California State University, Sacramento itself, the audience over-indexes on Philz Coffee (53.64×), Funjet Vacations (99.81×), Colgate University (24.7×), and Cora (hypermarket) (59.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

Ohio State University (9,090,455)
University of Texas at Austin (8,908,722)
Harvard University (7,358,517)
University of Florida (6,848,731)
University of California, Los Angeles (6,780,551)

See California State University, Sacramento audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for California State University, Sacramento. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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