Rascasse Audience Intelligence

University of Central Missouri Audience in United States

A data profile of the people who buy, follow and care about University of Central Missouri in United States — modelled from more than twelve digital signal sources. University of Central Missouri has an estimated audience of 312,920 people in United States.

#439among University in United States#5555among POI in United States#2917in Business & Career

The average University of Central Missouri fan in United States is 40.6 years old, more female, and lives primarily in Missouri.

The audience is concentrated in Missouri, Kansas, Texas.

Top brand affinities include Delta Vacations, Torchy's Tacos, Funjet Vacations, with strongest over-indexing on Delta Vacations (81.53× the country average).

Demographically, the University of Central Missouri audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Central Missouri fan in United States is more female, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Delta Vacations.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Central Missouri profile in United States.

Audience size
313K
in United States
Gender
59.1%♀
40.9% male
Age
40.6
average years
Country rank
#47297
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Central Missouri fans

59.1% are female, 40.9% are male, average age 40.6.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for University of Central Missouri audience in United States
MetricValue
Female59.1%
Male40.9%
Average age40.6
Estimated audience size312,920
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the University of Central Missouri audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3918%
40-4922%
50+24%
Fig. 04

Worldwide distribution

66.2%

of the worldwide University of Central Missouri audience comes from United States.

Worldwide audience distribution share by country for University of Central Missouri
CountryShare
United States66.2%
United Kingdom6.6%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Central Missouri audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Central Missouri fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~100K19.10×
02Kansas~20K8.16×
03Nebraska~3K2.17×
04Iowa~5K1.84×
05Arkansas~4K1.74×
06Oklahoma~5K1.39×
07South Dakota<1K1.06×
08Illinois~10K1.05×
09Vermont<1K0.82×
10Alaska<1K0.81×
11North Dakota<1K0.81×
12Rhode Island<1K0.75×
13Montana<1K0.75×
14Delaware<1K0.74×
15Maine<1K0.72×
16Colorado~4K0.71×
17Mississippi~2K0.71×
18West Virginia~1K0.71×
19New Hampshire<1K0.70×
20Hawaii<1K0.69×
21Idaho~1K0.68×
22New Mexico~1K0.66×
23Washington, District of Columbia<1K0.65×
24Louisiana~2K0.61×
25Minnesota~3K0.59×
26Kentucky~2K0.58×
27Tennessee~4K0.56×
28Texas~10K0.55×
29Utah~2K0.54×
30Indiana~3K0.52×
31Wisconsin~2K0.52×
32Connecticut~2K0.52×
33Alabama~2K0.51×
34Nevada~2K0.51×
35Oregon~2K0.49×
36South Carolina~2K0.47×
37Virginia~3K0.42×
38Arizona~3K0.42×
39Maryland~2K0.42×
40Georgia~4K0.40×
41Michigan~3K0.40×
42Washington~3K0.40×
43Ohio~4K0.39×
44Massachusetts~2K0.39×
45North Carolina~4K0.38×
46New Jersey~3K0.36×
47Pennsylvania~4K0.34×
48Florida~6K0.30×
49California~9K0.27×
50New York~5K0.27×
Fig. 06

Affinity by region

Affinity by region — University of Central Missouri, United States
0.27×1.00×19.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Central Missouri audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Central Missouri audience
#·InterestCategoryAffinity×
01Funjet VacationsCars & Mobility83.37×
02Delta VacationsTravel & Leisure81.53×
03Sports DirectFashion & Accessoires42.11×
04Sporting Kansas CitySports23.21×
05Torchy's TacosFood & Beverages20.00×
06LongchampFashion & Accessoires20.00×
07LavazzaFood & Beverages17.82×
08Brigitte BardotMovies & TV17.56×
09Radio City Music HallTravel & Leisure15.46×
10st louis bluesSports15.21×
11Michael CeraMovies & TV12.50×
12Alvin and the ChipmunksMusic & Radio9.20×
13Kansas City RoyalsSports7.76×
14St. Louis CardinalsSports6.65×
15Weather forecastingHome & Garden4.28×
16FedExBusiness & Career3.83×
17Mortgage loansBusiness & Career2.97×
18Discount storesShopping2.90×
19McDonald'sFood & Beverages2.41×
20PinterestInternet & Social Media2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Central Missouri audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Central Missouri audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.59×
Family OrientationCONSERVATISM2.33×
Community OrientationOPEN2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Central Missouri audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.75×
Design AffinityPREMIUM0.76×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Central Missouri have in United States?

University of Central Missouri has an estimated audience of 312,920 people in United States, concentrated in Missouri and Kansas.

02

What is the gender split and age of University of Central Missouri fans?

59.1% of University of Central Missouri fans are female, 40.9% are male, with an average age of 40.6 years.

03

Which brands do University of Central Missouri fans like most?

University of Central Missouri fans show strongest brand affinity for Delta Vacations (81.53×), Torchy's Tacos (20×), and Funjet Vacations (83.37×) over the country average.

04

Where do University of Central Missouri fans live in United States?

University of Central Missouri fans in United States are most concentrated in Missouri (reach ~100K), Kansas (reach ~20K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do University of Central Missouri fans also like?

Beyond University of Central Missouri itself, the audience over-indexes on Torchy's Tacos (20×), Funjet Vacations (83.37×), Longchamp (20×), and St. Louis Cardinals (6.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Central Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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