University of Central Missouri Audience in United States

University of Central Missouri logo

University of Central Missouri has an estimated audience of 312,920 people in United States. 59.1% are female, 40.9% are male, average age 40.6. Top regions: Missouri, Kansas, Texas. Top brand affinities: Kelly Starrett, Nationality, Iowa Lottery, Historic site, Israel.

The average University of Central Missouri fan in United States is 40.6 years old, more female, and lives primarily in Missouri. The audience is concentrated in Missouri, Kansas, Texas. Top brand affinities include Kelly Starrett, Nationality, Iowa Lottery, with strongest over-indexing on Kelly Starrett (95.88× the country average). Demographically, the University of Central Missouri audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Central Missouri fans

Demographic split for University of Central Missouri audience in United States
MetricValue
Female59.1%
Male40.9%
Average age40.6
Estimated audience size312,920

Audience persona

The typical University of Central Missouri fan in United States is more female, around 40.6 years old, with strong Family Orientation tendencies and a notable affinity for Kelly Starrett.

Top regions in United States

Top regions ranked by reach for University of Central Missouri in United States
RegionReachAffinity
Missouri93,04418.45×
Kansas20,6468.37×
Texas16,3010.61×
Illinois11,9951.15×
California8,7440.25×
Florida5,5610.26×
Iowa5,0661.96×
Oklahoma4,9321.42×
Arkansas4,6711.81×
Nebraska3,7202.37×
Colorado3,6460.74×
New York3,6430.21×
Georgia3,3220.34×
Ohio3,2980.34×
Tennessee3,2070.51×
North Carolina2,9690.32×
Virginia2,7960.37×
Michigan2,6760.33×
Indiana2,6640.47×
Minnesota2,4600.55×
Pennsylvania2,3950.23×
Wisconsin2,0490.44×
Arizona1,9470.3×
New Jersey1,9310.24×
Washington1,9270.31×
Kentucky1,9010.48×
Louisiana1,6630.41×
Maryland1,5000.28×
Alabama1,4720.34×
Massachusetts1,3430.22×
Mississippi1,2820.5×
South Carolina1,1470.24×
Utah1,1020.39×
Connecticut8700.28×
South Dakota8251.14×
Oregon7850.22×
Nevada7260.24×
New Mexico5720.36×
Idaho3990.25×
North Dakota3340.52×
West Virginia3130.21×
Hawaii3050.23×
Washington, District of Columbia2940.31×
New Hampshire2850.23×
Montana2350.27×
Maine2230.2×
Alaska2050.31×
Wyoming1920.41×
Rhode Island1890.19×
Delaware1690.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Central Missouri audience
BrandAffinityCategory
Kelly Starrett95.88×Literature
Nationality3.04×Politics & Society
Iowa Lottery9.7×Games
Historic site3.81×Arts & Culture
Israel1.86×Travel & Leisure
Bank account1.74×Business & Career
John Stuart Mill12×Politics & Society
Jeep Wagoneer3.63×Cars & Mobility
Justice1.61×Politics & Society
JDSU1.59×Business & Career
Google Analytics2.44×Internet & Social Media
Cam Ward1.9×Sports
Nebraska Cornhuskers football1.77×Sports
Noodle (Gorillaz)1.64×Music & Radio
Certified diabetes educator6.04×Business & Career
Stamp collecting1.83×Home & Garden
Personalised Gifts1.68×Home & Garden
Nipsey Hussle2.18×Music & Radio
Jack White1.75×Movies & TV
Hibachi2.86×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Central Missouri audience
TraitClusterScore
Family OrientationCONSERVATISM1.74
Community OrientationOPEN1.68
PatriotismCONSERVATISM1.55
TravellingTHRILL1.34
Career OrientationPOWER1.15
ExtroversionTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for University of Central Missouri
CountryShare
United States66.3%
United Kingdom6.6%
Japan5.2%

See University of Central Missouri audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Central Missouri have in United States?

University of Central Missouri has an estimated audience of 312,920 people in United States, concentrated in Missouri and Kansas.

What is the gender split and age of University of Central Missouri fans?

59.1% of University of Central Missouri fans are female, 40.9% are male, with an average age of 40.6 years.

Which brands do University of Central Missouri fans like most?

University of Central Missouri fans show strongest brand affinity for Kelly Starrett (95.88×), Nationality (3.04×), and Iowa Lottery (9.7×) over the country average.

Where do University of Central Missouri fans live in United States?

University of Central Missouri fans in United States are most concentrated in Missouri (reach 93,044), Kansas (reach 20,646), and Texas (reach 16,301). These three regions account for the largest share of the active audience.

What other brands do University of Central Missouri fans also like?

Beyond University of Central Missouri itself, the audience over-indexes on Nationality (3.04×), Iowa Lottery (9.7×), Historic site (3.81×), and Israel (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Central Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.