Rascasse Audience Intelligence

University at Buffalo Audience in United States

A data profile of the people who buy, follow and care about University at Buffalo in United States — modelled from more than twelve digital signal sources. University at Buffalo has an estimated audience of 509,487 people in United States.

#263among University in United States#3793among POI in United States#2246in Business & Career

The average University at Buffalo fan in United States is 40.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include San Jose State University, Delta Vacations, Funjet Vacations, with strongest over-indexing on San Jose State University (157.08× the country average).

Demographically, the University at Buffalo audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University at Buffalo fan in United States is more female, around 40.1 years old, with strong Community Orientation tendencies and a notable affinity for San Jose State University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University at Buffalo profile in United States.

Audience size
509K
in United States
Gender
62.1%♀
37.9% male
Age
40.1
average years
Country rank
#36267
POI in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University at Buffalo fans

62.1% are female, 37.9% are male, average age 40.1.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for University at Buffalo audience in United States
MetricValue
Female62.1%
Male37.9%
Average age40.1
Estimated audience size509,487
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the University at Buffalo audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4924%
50+19%
Fig. 04

Worldwide distribution

70.3%

of the worldwide University at Buffalo audience comes from United States.

Worldwide audience distribution share by country for University at Buffalo
CountryShare
United States70.3%
India7.2%
Mexico2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University at Buffalo audience in United States is strongest.

Fig. 05

Top regions by affinity

University at Buffalo fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K18.23×
02New Jersey~20K1.70×
03Connecticut~8K1.60×
04Washington, District of Columbia~2K1.42×
05Massachusetts~10K1.36×
06Vermont~1K1.23×
07Pennsylvania~20K1.19×
08Maryland~9K1.08×
09Virginia~10K1.04×
10Delaware~1K0.94×
11New Hampshire~2K0.93×
12Rhode Island~1K0.89×
13Maine~2K0.87×
14Alaska<1K0.86×
15North Dakota<1K0.84×
16South Dakota<1K0.83×
17Ohio~10K0.80×
18Montana~1K0.80×
19West Virginia~2K0.79×
20North Carolina~10K0.76×
21Hawaii~2K0.75×
22Illinois~10K0.73×
23Idaho~2K0.72×
24Michigan~9K0.71×
25New Mexico~2K0.71×
26Nebraska~2K0.70×
27Mississippi~3K0.69×
28Washington~7K0.68×
29Indiana~6K0.67×
30Arkansas~3K0.67×
31Georgia~10K0.66×
32South Carolina~5K0.66×
33Iowa~3K0.66×
34Kansas~3K0.66×
35Colorado~5K0.64×
36Kentucky~4K0.63×
37Florida~20K0.61×
38Louisiana~4K0.61×
39Oklahoma~3K0.61×
40Utah~3K0.61×
41Oregon~3K0.60×
42Nevada~3K0.60×
43Missouri~5K0.59×
44Minnesota~4K0.59×
45Wisconsin~4K0.58×
46Alabama~4K0.58×
47Tennessee~6K0.56×
48California~30K0.54×
49Texas~20K0.53×
50Arizona~6K0.53×
Fig. 06

Affinity by region

Affinity by region — University at Buffalo, United States
0.53×1.00×18.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University at Buffalo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University at Buffalo audience
#·InterestCategoryAffinity×
01San Jose State UniversityBusiness & Career157.08×
02Funjet VacationsCars & Mobility124.70×
03Delta VacationsTravel & Leisure121.56×
04University of Hawaii at ManoaBusiness & Career56.02×
05University of Rhode IslandBusiness & Career39.16×
06University of Illinois at ChicagoBusiness & Career32.02×
07Colgate UniversityBusiness & Career26.69×
08Radio City Music HallTravel & Leisure21.41×
09Buffalo SabresSports16.14×
10Brown UniversityBusiness & Career16.05×
11Schlotzsky'sFood & Beverages9.97×
12Cornell UniversityBusiness & Career9.13×
13Tim HortonSports8.96×
14Men's WearhouseFashion & Accessoires5.25×
15FedExBusiness & Career3.12×
16Trader Joe'sShopping2.81×
17Mortgage loansBusiness & Career2.45×
18UniversityBusiness & Career2.26×
19AirbnbTravel & Leisure2.07×
20PinterestInternet & Social Media1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University at Buffalo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University at Buffalo audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.96×
Convenience OrientationPREMIUM1.72×
Quality AwarenessPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University at Buffalo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
DIY MentalityTHRILL0.85×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University at Buffalo have in United States?

University at Buffalo has an estimated audience of 509,487 people in United States, concentrated in New York and California.

02

What is the gender split and age of University at Buffalo fans?

62.1% of University at Buffalo fans are female, 37.9% are male, with an average age of 40.1 years.

03

Which brands do University at Buffalo fans like most?

University at Buffalo fans show strongest brand affinity for San Jose State University (157.08×), Delta Vacations (121.56×), and Funjet Vacations (124.7×) over the country average.

04

Where do University at Buffalo fans live in United States?

University at Buffalo fans in United States are most concentrated in New York (reach ~400K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do University at Buffalo fans also like?

Beyond University at Buffalo itself, the audience over-indexes on Delta Vacations (121.56×), Funjet Vacations (124.7×), Buffalo Sabres (16.14×), and Colgate University (26.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University at Buffalo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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