University at Buffalo Audience in United States

University at Buffalo has an estimated audience of 509,487 people in United States. 62.1% are female, 37.9% are male, average age 40.1. Top regions: New York, California, Texas. Top brand affinities: San Jose State University, Delta Vacations, Indeed.com, MailChimp, Google Maps.

The average University at Buffalo fan in United States is 40.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include San Jose State University, Delta Vacations, Indeed.com, with strongest over-indexing on San Jose State University (127.27× the country average). Demographically, the University at Buffalo audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University at Buffalo fans

Demographic split for University at Buffalo audience in United States
MetricValue
Female62.1%
Male37.9%
Average age40.1
Estimated audience size509,487

Audience persona

The typical University at Buffalo fan in United States is more female, around 40.1 years old, with strong Community Orientation tendencies and a notable affinity for San Jose State University.

Top regions in United States

Top regions ranked by reach for University at Buffalo in United States
RegionReachAffinity
New York382,11518.31×
California31,0140.55×
Texas22,2510.51×
New Jersey21,0711.63×
Pennsylvania20,5551.2×
Florida20,2180.59×
Massachusetts13,7301.37×
Virginia13,1331.06×
Illinois13,0170.77×
Ohio12,9180.82×
North Carolina11,2850.74×
Georgia10,3680.66×
Michigan9,5180.71×
Maryland9,4431.08×
Connecticut8,5421.67×
Washington7,0280.69×
Indiana5,8960.63×
Tennessee4,6720.46×
Colorado4,6360.58×
Arizona4,5790.44×
South Carolina4,4970.59×
Missouri4,3770.53×
Wisconsin3,7450.49×
Minnesota3,2890.45×
Kentucky2,8550.45×
Louisiana2,8350.43×
Oregon2,7070.46×
Alabama2,6640.37×
Washington, District of Columbia2,3381.53×
Oklahoma2,1430.38×
Iowa1,9380.46×
Nevada1,8480.37×
Utah1,7940.39×
Arkansas1,6830.4×
New Hampshire1,6780.84×
Kansas1,6280.41×
Mississippi1,5040.36×
West Virginia1,3910.59×
Maine1,3820.76×
Rhode Island1,2640.78×
Vermont1,2051.35×
Delaware1,0970.78×
Hawaii1,0300.47×
Nebraska1,0220.4×
New Mexico1,0160.4×
Idaho9170.36×
Montana4750.34×
South Dakota4260.36×
Alaska3720.34×
North Dakota3320.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University at Buffalo audience
BrandAffinityCategory
San Jose State University127.27×Business & Career
Delta Vacations104.05×Travel & Leisure
Indeed.com6.52×Business & Career
MailChimp23.74×Internet & Social Media
Google Maps5.63×Internet & Social Media
Funjet Vacations95.88×Cars & Mobility
HubSpot19.82×Internet & Social Media
Tim Horton11.9×Sports
Buffalo Sabres17.66×Sports
Capital One3.87×Business & Career
Enterprise Rent-A-Car5.61×Cars & Mobility
Colgate University16.34×Business & Career
New York Lottery8.76×Games
Bachelor of Business Administration27.06×Business & Career
Google News4.1×News
Planet Fitness2.7×Sports
Cornell University12.63×Business & Career
DeviantArt4.56×Internet & Social Media
Aaron Rodgers4.04×Sports
Napoleon Dynamite8.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University at Buffalo audience
TraitClusterScore
Community OrientationOPEN1.79
ExtroversionTHRILL1.62
Design AffinityPREMIUM1.55
TravellingTHRILL1.36
IndulgenceJOY1.28
Quality AwarenessPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for University at Buffalo
CountryShare
United States70.4%
India7.2%
Mexico2.8%

See University at Buffalo audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University at Buffalo have in United States?

University at Buffalo has an estimated audience of 509,487 people in United States, concentrated in New York and California.

What is the gender split and age of University at Buffalo fans?

62.1% of University at Buffalo fans are female, 37.9% are male, with an average age of 40.1 years.

Which brands do University at Buffalo fans like most?

University at Buffalo fans show strongest brand affinity for San Jose State University (127.27×), Delta Vacations (104.05×), and Indeed.com (6.52×) over the country average.

Where do University at Buffalo fans live in United States?

University at Buffalo fans in United States are most concentrated in New York (reach 382,115), California (reach 31,014), and Texas (reach 22,251). These three regions account for the largest share of the active audience.

What other brands do University at Buffalo fans also like?

Beyond University at Buffalo itself, the audience over-indexes on Delta Vacations (104.05×), Indeed.com (6.52×), MailChimp (23.74×), and Google Maps (5.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University at Buffalo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.