A data profile of the people who buy, follow and care about Donetsk in United States — modelled from more than twelve digital signal sources. Donetsk has an estimated audience of 434,345 people in United States.
The average Donetsk fan in United States is 39.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Lithuania, Hungary, Obsessed (2009 film), with strongest over-indexing on Lithuania (63.88× the country average).
Demographically, the Donetsk audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Donetsk fan in United States is more female, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Lithuania.
The key figures that characterise the Donetsk profile in United States.
57.2% are female, 42.8% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 39.0 |
| Estimated audience size | 434,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 15% |
of the worldwide Donetsk audience comes from United States.
| Country | Share |
|---|---|
| Ukraine | 20.1% |
| United States | 19.0% |
| Germany | 9.5% |
Where the Donetsk audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~3K | 2.16× | |
| 02 | Washington | ~10K | 1.42× | |
| 03 | Massachusetts | ~10K | 1.36× | |
| 04 | New York | ~30K | 1.34× | |
| 05 | Virginia | ~10K | 1.27× | |
| 06 | New Jersey | ~10K | 1.17× | |
| 07 | Illinois | ~20K | 1.16× | |
| 08 | Oregon | ~6K | 1.15× | |
| 09 | Connecticut | ~5K | 1.15× | |
| 10 | Alaska | ~1K | 1.15× | |
| 11 | California | ~50K | 1.14× | |
| 12 | Colorado | ~8K | 1.14× | |
| 13 | New Hampshire | ~2K | 1.09× | |
| 14 | Florida | ~30K | 1.07× | |
| 15 | Minnesota | ~7K | 1.07× | |
| 16 | Vermont | <1K | 1.05× | |
| 17 | Maryland | ~8K | 1.04× | |
| 18 | Pennsylvania | ~10K | 1.02× | |
| 19 | Rhode Island | ~1K | 1.02× | |
| 20 | Wisconsin | ~7K | 1.00× | |
| 21 | Maine | ~2K | 1.00× | |
| 22 | Montana | ~1K | 1.00× | |
| 23 | Utah | ~4K | 0.97× | |
| 24 | Nevada | ~4K | 0.96× | |
| 25 | Nebraska | ~2K | 0.95× | |
| 26 | North Carolina | ~10K | 0.93× | |
| 27 | Kansas | ~3K | 0.93× | |
| 28 | North Dakota | <1K | 0.93× | |
| 29 | Idaho | ~2K | 0.92× | |
| 30 | South Dakota | <1K | 0.92× | |
| 31 | Arizona | ~8K | 0.91× | |
| 32 | Missouri | ~6K | 0.91× | |
| 33 | New Mexico | ~2K | 0.91× | |
| 34 | Delaware | ~1K | 0.91× | |
| 35 | Ohio | ~10K | 0.90× | |
| 36 | Hawaii | ~2K | 0.90× | |
| 37 | Michigan | ~10K | 0.89× | |
| 38 | West Virginia | ~2K | 0.89× | |
| 39 | Georgia | ~10K | 0.88× | |
| 40 | Indiana | ~7K | 0.88× | |
| 41 | Kentucky | ~5K | 0.88× | |
| 42 | Iowa | ~3K | 0.88× | |
| 43 | Texas | ~30K | 0.87× | |
| 44 | Tennessee | ~8K | 0.87× | |
| 45 | Oklahoma | ~4K | 0.86× | |
| 46 | Louisiana | ~5K | 0.85× | |
| 47 | Arkansas | ~3K | 0.85× | |
| 48 | Alabama | ~5K | 0.84× | |
| 49 | South Carolina | ~5K | 0.83× | |
| 50 | Mississippi | ~3K | 0.78× |
The strongest cross-interests of the Donetsk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lithuania | Travel & Leisure | 63.88× | ||
| 02 | Hungary | Travel & Leisure | 37.37× | ||
| 03 | Obsessed (2009 film) | Movies & TV | 10.13× | ||
| 04 | Porto's Bakery | Food & Beverages | 10.13× | ||
| 05 | Fruit salad | Food & Beverages | 10.13× | ||
| 06 | Miles Teller | Movies & TV | 9.52× | ||
| 07 | Anthony Joshua | Sports | 7.27× | ||
| 08 | Taiwan | Travel & Leisure | 7.18× | ||
| 09 | Online gambling | Games | 5.95× | ||
| 10 | Caffeine | Food & Beverages | 4.64× | ||
| 11 | Fandango | Travel & Leisure | 4.59× | ||
| 12 | Alexandra Daddario | Movies & TV | 4.32× | ||
| 13 | FlightAware | Travel & Leisure | 4.24× | ||
| 14 | Boxing | Sports | 3.65× | ||
| 15 | Bestseller | Literature | 3.42× | ||
| 16 | Self-defense | Sports | 3.37× | ||
| 17 | Preventive healthcare | Health | 3.00× | ||
| 18 | Genetics | Kids & Family | 2.05× | ||
| 19 | FIFA World Cup | Sports | 1.83× | ||
| 20 | Subway | Food & Beverages | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.06× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Risk Appetite | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.79× | |
| Extroversion | THRILL | 0.87× | |
| DIY Mentality | THRILL | 0.89× |
Donetsk has an estimated audience of 434,345 people in United States, concentrated in California and Texas.
57.2% of Donetsk fans are female, 42.8% are male, with an average age of 39.0 years.
Donetsk fans show strongest brand affinity for Lithuania (63.88×), Hungary (37.37×), and Obsessed (2009 film) (10.13×) over the country average.
Donetsk fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Donetsk itself, the audience over-indexes on Hungary (37.37×), Obsessed (2009 film) (10.13×), Taiwan (7.18×), and Miles Teller (9.52×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Donetsk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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