TsUM (Moscow) Audience in United States

TsUM (Moscow) logo

TsUM (Moscow) has an estimated audience of 528,248 people in United States. 57.2% are female, 42.8% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, FaithGateway, Urban Outfitters, Jersey (fabric), Electrolyte.

The average TsUM (Moscow) fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, FaithGateway, Urban Outfitters, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the TsUM (Moscow) audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of TsUM (Moscow) fans

Demographic split for TsUM (Moscow) audience in United States
MetricValue
Female57.2%
Male42.8%
Average age37.5
Estimated audience size528,248

Audience persona

The typical TsUM (Moscow) fan in United States is more female, around 37.5 years old, with strong Need for Security tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for TsUM (Moscow) in United States
RegionReachAffinity
California63,6301.1×
Texas30,3900.67×
Florida25,3260.71×
New York23,4650.79×
Michigan10,6810.77×
Illinois10,3040.59×
Pennsylvania10,1870.57×
Virginia10,1650.79×
New Jersey10,0900.75×
North Carolina9,5060.6×
Georgia9,4290.58×
Ohio8,8360.54×
Massachusetts8,1060.78×
Alabama7,6421.04×
Washington7,5530.71×
Arizona6,4200.6×
Maine5,6703×
Tennessee5,4010.51×
South Carolina5,3630.67×
Missouri5,2800.62×
Indiana5,2250.54×
Maryland5,1530.57×
Oregon4,8550.8×
Minnesota4,4670.59×
Wisconsin4,3750.55×
Colorado3,9450.47×
Kentucky3,8200.58×
Nevada3,7380.73×
Louisiana3,7080.54×
Mississippi3,5740.82×
Oklahoma3,3640.57×
Arkansas3,1750.73×
Connecticut2,9710.56×
Kansas2,9530.71×
West Virginia2,9511.2×
Alaska2,9452.61×
Hawaii2,8201.24×
Iowa2,8030.64×
Idaho2,7251.03×
Utah2,7030.57×
Montana2,5671.75×
South Dakota2,5342.07×
North Dakota2,4672.27×
New Hampshire2,4311.17×
Wyoming2,3873.05×
Nebraska2,3810.9×
New Mexico2,3680.89×
Rhode Island2,3481.4×
Vermont2,3092.49×
Delaware2,1021.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TsUM (Moscow) audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
FaithGateway142.48×Literature
Urban Outfitters4.73×Shopping
Jersey (fabric)48.15×Fashion & Accessoires
Electrolyte6.17×Health
Home construction1.7×Home & Garden
Mount Kilimanjaro20×Travel & Leisure
Hooked on Phonics12.06×Kids & Family
Natural rubber2.33×Cars & Mobility
Keene, New Hampshire20×Travel & Leisure
JDSU3.02×Business & Career
Elsword15.92×Games
OpenJDK20×
Nationality1.82×Politics & Society
Home equity1.67×Home & Garden
Jesse Plemons2.67×Movies & TV
Staycation2.49×Home & Garden
Bank account1.6×Business & Career
Home staging3.37×Home & Garden
Go Go's7.26×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TsUM (Moscow) audience
TraitClusterScore
Need for SecurityCONSERVATISM3.9
PatriotismCONSERVATISM3.43
TravellingTHRILL2.66
Design AffinityPREMIUM2.59
Sports ActivityPOWER2.31
Luxury OrientationPREMIUM2.07

Worldwide distribution

Worldwide audience distribution share by country for TsUM (Moscow)
CountryShare
United States9.0%
India4.2%
Japan3.6%

See TsUM (Moscow) audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does TsUM (Moscow) have in United States?

TsUM (Moscow) has an estimated audience of 528,248 people in United States, concentrated in California and Texas.

What is the gender split and age of TsUM (Moscow) fans?

57.2% of TsUM (Moscow) fans are female, 42.8% are male, with an average age of 37.5 years.

Which brands do TsUM (Moscow) fans like most?

TsUM (Moscow) fans show strongest brand affinity for Lulu 黃路梓茵 (20×), FaithGateway (142.48×), and Urban Outfitters (4.73×) over the country average.

Where do TsUM (Moscow) fans live in United States?

TsUM (Moscow) fans in United States are most concentrated in California (reach 63,630), Texas (reach 30,390), and Florida (reach 25,326). These three regions account for the largest share of the active audience.

What other brands do TsUM (Moscow) fans also like?

Beyond TsUM (Moscow) itself, the audience over-indexes on FaithGateway (142.48×), Urban Outfitters (4.73×), Jersey (fabric) (48.15×), and Electrolyte (6.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TsUM (Moscow). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.