Rascasse Audience Intelligence

TsUM (Moscow) Audience in United States

A data profile of the people who buy, follow and care about TsUM (Moscow) in United States — modelled from more than twelve digital signal sources. TsUM (Moscow) has an estimated audience of 528,248 people in United States.

#47among Museum in United States#3681among POI in United States#328in Arts & Culture

The average TsUM (Moscow) fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lithuania, Hungary, New York City Subway, with strongest over-indexing on Lithuania (64.78× the country average).

Demographically, the TsUM (Moscow) audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TsUM (Moscow) fan in United States is more female, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Lithuania.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TsUM (Moscow) profile in United States.

Audience size
528K
in United States
Gender
57.2%♀
42.8% male
Age
37.5
average years
Country rank
#35496
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of TsUM (Moscow) fans

57.2% are female, 42.8% are male, average age 37.5.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for TsUM (Moscow) audience in United States
MetricValue
Female57.2%
Male42.8%
Average age37.5
Estimated audience size528,248
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the TsUM (Moscow) audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

9.0%

of the worldwide TsUM (Moscow) audience comes from United States.

Worldwide audience distribution share by country for TsUM (Moscow)
CountryShare
United States9.0%
India4.2%
Japan3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TsUM (Moscow) audience in United States is strongest.

Fig. 05

Top regions by affinity

TsUM (Moscow) fans by region: top regions in United States
#RegionReachAffinity×
01Maine~3K1.43×
02Alaska~2K1.35×
03Vermont~1K1.26×
04South Dakota~1K1.19×
05North Dakota~1K1.19×
06California~70K1.16×
07Hawaii~3K1.16×
08Montana~2K1.14×
09West Virginia~3K1.06×
10Rhode Island~2K1.06×
11Delaware~2K1.06×
12Alabama~8K1.04×
13New Hampshire~2K1.03×
14Idaho~3K1.01×
15Washington, District of Columbia~2K1.00×
16Nebraska~3K0.98×
17Oklahoma~6K0.97×
18New Mexico~3K0.97×
19Connecticut~5K0.96×
20Mississippi~4K0.96×
21Iowa~4K0.95×
22Arkansas~4K0.95×
23Kansas~4K0.94×
24Louisiana~6K0.93×
25Nevada~5K0.93×
26Utah~4K0.93×
27Kentucky~6K0.91×
28Oregon~6K0.91×
29South Carolina~7K0.89×
30North Carolina~10K0.88×
31New Jersey~10K0.88×
32Missouri~7K0.88×
33New York~30K0.87×
34Virginia~10K0.87×
35Arizona~9K0.87×
36Washington~9K0.87×
37Massachusetts~9K0.86×
38Indiana~8K0.86×
39Wisconsin~7K0.86×
40Michigan~10K0.85×
41Maryland~8K0.85×
42Minnesota~6K0.85×
43Tennessee~9K0.84×
44Colorado~7K0.83×
45Ohio~10K0.82×
46Georgia~10K0.80×
47Pennsylvania~10K0.79×
48Illinois~10K0.79×
49Texas~40K0.78×
50Florida~30K0.78×
Fig. 06

Affinity by region

Affinity by region — TsUM (Moscow), United States
0.78×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TsUM (Moscow) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TsUM (Moscow) audience
#·InterestCategoryAffinity×
01KommersantNews146.36×
02LithuaniaTravel & Leisure64.78×
03New York City SubwayCars & Mobility42.34×
04HungaryTravel & Leisure37.91×
05HackersMovies & TV26.14×
06Nuclear power plantHome & Garden24.90×
07Ko SamuiTravel & Leisure20.00×
08Pacific Rim (film)Movies & TV17.29×
09Oscar IsaacMovies & TV15.44×
10My Big Fat Greek WeddingMovies & TV15.38×
11S.S.C. NapoliSports13.05×
12Norman ReedusMovies & TV12.27×
13Carmen ElectraMovies & TV10.80×
14ShimanoCars & Mobility9.09×
15Disney StoreShopping8.70×
16Richard GereMovies & TV7.66×
17Bryan CranstonMovies & TV7.61×
18George ClooneyMovies & TV6.31×
19Web serverTechnology & Electronics6.20×
20CaffeineFood & Beverages5.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TsUM (Moscow) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TsUM (Moscow) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.70×
Need for SecurityCONSERVATISM3.33×
Design AffinityPREMIUM2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TsUM (Moscow) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
TraditionCONSERVATISM0.85×
Family OrientationCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TsUM (Moscow) have in United States?

TsUM (Moscow) has an estimated audience of 528,248 people in United States, concentrated in California and Texas.

02

What is the gender split and age of TsUM (Moscow) fans?

57.2% of TsUM (Moscow) fans are female, 42.8% are male, with an average age of 37.5 years.

03

Which brands do TsUM (Moscow) fans like most?

TsUM (Moscow) fans show strongest brand affinity for Lithuania (64.78×), Hungary (37.91×), and New York City Subway (42.34×) over the country average.

04

Where do TsUM (Moscow) fans live in United States?

TsUM (Moscow) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do TsUM (Moscow) fans also like?

Beyond TsUM (Moscow) itself, the audience over-indexes on Hungary (37.91×), New York City Subway (42.34×), Oscar Isaac (15.44×), and Disney Store (8.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for TsUM (Moscow). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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