Rascasse Audience Intelligence

New York City Subway Target Market in United States

A data profile of the people who buy, follow and care about New York City Subway in United States — modelled from more than twelve digital signal sources. New York City Subway has an estimated audience of 868,884 people in United States.

#2656among Brand in United States#791in Cars & Mobility

The average New York City Subway fan in United States is 45.2 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Paris Jackson, Wuhan, Dailymotion, with strongest over-indexing on Paris Jackson (23.04× the country average).

Demographically, the New York City Subway audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York City Subway fan in United States is balanced, around 45.2 years old, with strong Career Orientation tendencies and a notable affinity for Paris Jackson.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York City Subway profile in United States.

Audience size
869K
in United States
Gender
45.2%♀
54.8% male
Age
45.2
average years
Country rank
#25979
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of New York City Subway

45.2% are female, 54.8% are male, average age 45.2.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for New York City Subway audience in United States
MetricValue
Female45.2%
Male54.8%
Average age45.2
Estimated audience size868,884
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the New York City Subway audience in United States
Age bracketShare%
16-198%
20-2915%
30-3919%
40-4923%
50+35%
Fig. 04

Worldwide distribution

46.8%

of the worldwide New York City Subway audience comes from United States.

Worldwide audience distribution share by country for New York City Subway
CountryShare
United States46.8%
United Kingdom5.3%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York City Subway audience in United States is strongest.

Fig. 05

Top regions by affinity

New York City Subway customers by region in United States
#RegionReachAffinity×
01New York~500K10.25×
02New Jersey~80K3.57×
03Connecticut~20K2.46×
04Washington, District of Columbia~6K2.31×
05Maryland~20K1.58×
06Pennsylvania~40K1.35×
07Massachusetts~20K1.29×
08Virginia~30K1.28×
09Vermont~2K1.25×
10Delaware~3K1.17×
11Rhode Island~3K1.08×
12Maine~3K1.06×
13New Hampshire~3K1.00×
14Alaska~2K0.87×
15North Dakota~1K0.86×
16South Dakota~2K0.84×
17West Virginia~3K0.83×
18North Carolina~20K0.82×
19Montana~2K0.82×
20Hawaii~3K0.79×
21South Carolina~10K0.76×
22Georgia~20K0.75×
23Nebraska~3K0.75×
24Idaho~3K0.74×
25New Mexico~3K0.74×
26Kentucky~8K0.73×
27Florida~40K0.72×
28Mississippi~5K0.71×
29Kansas~5K0.71×
30Washington~10K0.70×
31Arkansas~5K0.70×
32Utah~5K0.69×
33California~60K0.67×
34Oregon~6K0.67×
35Iowa~5K0.67×
36Ohio~20K0.66×
37Indiana~10K0.66×
38Minnesota~8K0.66×
39Louisiana~7K0.66×
40Tennessee~10K0.65×
41Oklahoma~6K0.65×
42Nevada~5K0.65×
43Colorado~9K0.64×
44Michigan~10K0.62×
45Alabama~7K0.62×
46Missouri~8K0.61×
47Wisconsin~8K0.61×
48Illinois~20K0.59×
49Texas~40K0.56×
50Arizona~10K0.55×
Fig. 06

Affinity by region

Affinity by region — New York City Subway, United States
0.55×1.00×10.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York City Subway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York City Subway audience
#·InterestCategoryAffinity×
01MogwaiMusic & Radio63.06×
02I Like TrainsMusic & Radio63.06×
03Explosions in the SkyMusic & Radio60.51×
04WuhanTravel & Leisure45.43×
05TsUM (Moscow)Arts & Culture42.34×
06Sigur RósMusic & Radio42.15×
07New Palestine, IndianaPOI41.45×
08World War II HistoryPolitics & Society25.79×
09Paris JacksonMovies & TV23.04×
10New York City FCSports22.30×
11Rapid transitCars & Mobility17.19×
12HackersMovies & TV15.10×
13DailymotionMovies & TV13.72×
14Metropolitan Transportation Authority (New York)Cars & Mobility10.09×
15Eastern EuropeTravel & Leisure10.05×
16Sophia BushMovies & TV8.47×
17InventionBusiness & Career2.97×
18Eastern Time ZonePolitics & Society2.09×
19Mitch McConnellPolitics & Society1.80×
20New York CityTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York City Subway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York City Subway audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.80×
Need for SecurityCONSERVATISM1.41×
Early Adopter MentalityPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York City Subway audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.93×
ExtroversionTHRILL0.97×
Family OrientationCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is New York City Subway's target market in United States?

New York City Subway's target market in United States covers an estimated 868,884 people, concentrated in New York and New Jersey.

02

What is the gender split and age of New York City Subway customers?

45.2% of the New York City Subway audience are female, 54.8% are male, with an average age of 45.2 years.

03

Which brands do New York City Subway fans like most?

New York City Subway fans show strongest brand affinity for Paris Jackson (23.04×), Wuhan (45.43×), and Dailymotion (13.72×) over the country average.

04

Where do New York City Subway fans live in United States?

New York City Subway fans in United States are most concentrated in New York (reach ~500K), New Jersey (reach ~80K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do New York City Subway fans also like?

Beyond New York City Subway itself, the audience over-indexes on Wuhan (45.43×), Dailymotion (13.72×), Mogwai (63.06×), and TsUM (Moscow) (42.34×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for New York City Subway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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