Armani Exchange Audience in United States

Armani Exchange logo

Armani Exchange has an estimated audience of 1,173,466 people in United States. 67.1% are female, 32.9% are male, average age 27.6. Top regions: California, Texas, New York. Top brand affinities: Pakistan Institute of Fashion and Design, Trendyol, Polo Ralph Lauren, Yahoo!ショッピング, Vivienne Westwood.

The average Armani Exchange fan in United States is 27.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pakistan Institute of Fashion and Design, Trendyol, Polo Ralph Lauren, with strongest over-indexing on Pakistan Institute of Fashion and Design (52.13× the country average). Demographically, the Armani Exchange audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Armani Exchange fans

Demographic split for Armani Exchange audience in United States
MetricValue
Female67.1%
Male32.9%
Average age27.6
Estimated audience size1,173,466

Audience persona

The typical Armani Exchange fan in United States is more female, around 27.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Pakistan Institute of Fashion and Design.

Top regions in United States

Top regions ranked by reach for Armani Exchange in United States
RegionReachAffinity
California282,0902.19×
Texas265,5182.63×
New York176,0942.69×
Florida152,3481.92×
Arizona91,6843.83×
Illinois64,4181.65×
Georgia62,8731.74×
New Jersey62,1902.08×
Pennsylvania38,7460.98×
North Carolina33,5080.95×
Maryland32,8411.63×
Virginia31,3281.1×
Ohio22,8150.63×
Louisiana21,7621.44×
Massachusetts20,9070.9×
Michigan20,1020.66×
Nevada19,8751.75×
Tennessee18,8240.8×
Washington17,6840.75×
Alabama17,6831.08×
Colorado15,3400.83×
South Carolina14,3700.81×
Indiana12,8530.6×
Connecticut12,1421.03×
Missouri12,0040.63×
Wisconsin11,5760.66×
Minnesota11,2830.67×
Oklahoma9,7260.75×
Mississippi8,9380.92×
Oregon8,6070.64×
New Mexico7,8831.34×
Kansas7,5420.82×
Kentucky6,9470.47×
Arkansas6,8800.71×
Utah5,7470.55×
Washington, District of Columbia5,0441.43×
Iowa4,6400.48×
Nebraska3,7350.63×
Hawaii3,1410.62×
Delaware3,1270.97×
Idaho2,5080.43×
Rhode Island2,1150.57×
New Hampshire1,8560.4×
West Virginia1,6730.31×
Maine1,2970.31×
North Dakota9760.4×
South Dakota9600.35×
Alaska8920.36×
Montana8500.26×
Wyoming7100.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Armani Exchange audience
BrandAffinityCategory
Pakistan Institute of Fashion and Design52.13×Politics & Society
Trendyol58.01×Shopping
Polo Ralph Lauren13.81×Fashion & Accessoires
Yahoo!ショッピング3.56×
Vivienne Westwood13×Fashion & Accessoires
International Men's Day26.84×Kids & Family
shoyoroll53.23×Sports
Miss A13.31×Music & Radio
Turkish folk music74.21×Music & Radio
Phoebe Tonkin18.38×Movies & TV
School of Rock10.19×Movies & TV
Barbour11.92×Fashion & Accessoires
Macy's2.11×Shopping
Eastern Time Zone2.09×Politics & Society
Dog Day Afternoon14.58×Movies & TV
Anine Bing20.89×Fashion & Accessoires
Athena (band)7.32×Music & Radio
Queens2.68×Travel & Leisure
Burlington2.43×Fashion & Accessoires
Arizona Iced Tea22.68×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Armani Exchange audience
TraitClusterScore
Luxury OrientationPREMIUM2.36
SustainabilityBALANCE2.16
IndulgenceJOY2.08
LGBTQ+ IdentityOPEN1.94
Urban LifestyleOPEN1.41
Family OrientationCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Armani Exchange
CountryShare
United States14.8%
Italy12.2%
Germany9.8%

See Armani Exchange audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does Armani Exchange have in United States?

Armani Exchange has an estimated audience of 1,173,466 people in United States, concentrated in California and Texas.

What is the gender split and age of Armani Exchange fans?

67.1% of Armani Exchange fans are female, 32.9% are male, with an average age of 27.6 years.

Which brands do Armani Exchange fans like most?

Armani Exchange fans show strongest brand affinity for Pakistan Institute of Fashion and Design (52.13×), Trendyol (58.01×), and Polo Ralph Lauren (13.81×) over the country average.

Where do Armani Exchange fans live in United States?

Armani Exchange fans in United States are most concentrated in California (reach 282,090), Texas (reach 265,518), and New York (reach 176,094). These three regions account for the largest share of the active audience.

What other brands do Armani Exchange fans also like?

Beyond Armani Exchange itself, the audience over-indexes on Trendyol (58.01×), Polo Ralph Lauren (13.81×), Yahoo!ショッピング (3.56×), and Vivienne Westwood (13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Armani Exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.