Scotch and Soda (clothing) Audience in United States

Scotch and Soda (clothing) logo

Scotch and Soda (clothing) has an estimated audience of 471,735 people in United States. 52.2% are female, 47.8% are male, average age 31.3. Top regions: California, New York, Florida. Top brand affinities: Mitchell & Ness, American Vintage, Who, What, Wear, Aerie (American Eagle Outfitters), Yahoo!ショッピング.

The average Scotch and Soda (clothing) fan in United States is 31.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Mitchell & Ness, American Vintage, Who, What, Wear, with strongest over-indexing on Mitchell & Ness (23.18× the country average). Demographically, the Scotch and Soda (clothing) audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Demographics of Scotch and Soda (clothing) fans

Demographic split for Scotch and Soda (clothing) audience in United States
MetricValue
Female52.2%
Male47.8%
Average age31.3
Estimated audience size471,735

Audience persona

The typical Scotch and Soda (clothing) fan in United States is balanced, around 31.3 years old, with strong Design Affinity tendencies and a notable affinity for Mitchell & Ness.

Top regions in United States

Top regions ranked by reach for Scotch and Soda (clothing) in United States
RegionReachAffinity
California121,0521.95×
New York113,2413.58×
Florida50,0361.31×
Texas45,4850.93×
New Jersey36,7742.56×
Illinois25,6391.36×
Georgia20,8271.19×
Pennsylvania20,4031.07×
Washington18,0161.59×
Arkansas15,1263.24×
North Carolina15,0770.89×
Massachusetts14,7161.32×
Virginia13,1620.95×
Colorado13,0811.47×
Ohio12,7700.73×
Michigan11,2180.76×
Maryland10,6971.1×
Oregon9,4101.45×
Tennessee8,2270.72×
Nevada7,4321.36×
Arizona7,1200.62×
Connecticut7,0171.24×
South Carolina6,3360.74×
Missouri6,0800.67×
Minnesota5,4720.67×
Wisconsin5,3610.63×
Indiana5,2810.51×
Washington, District of Columbia5,0782.99×
Utah3,9690.78×
Louisiana3,5550.49×
Idaho3,3901.19×
Kentucky3,3190.47×
Oklahoma3,1860.51×
Alabama2,9540.37×
Kansas2,4690.55×
Iowa1,7650.38×
Mississippi1,7160.37×
Hawaii1,5480.64×
New Mexico1,4470.51×
Montana1,4290.91×
Rhode Island1,4220.79×
New Hampshire1,4060.63×
Maine1,3700.68×
Delaware1,2280.79×
Nebraska1,1560.41×
West Virginia9180.35×
Vermont8190.82×
South Dakota6770.52×
Alaska5940.49×
Wyoming3910.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scotch and Soda (clothing) audience
BrandAffinityCategory
Mitchell & Ness23.18×Fashion & Accessoires
American Vintage35.37×Fashion & Accessoires
Who, What, Wear10.14×Fashion & Accessoires
Aerie (American Eagle Outfitters)4.4×
Yahoo!ショッピング2.43×
Sunglass Hut8.93×Fashion & Accessoires
Uniqlo4.51×Shopping
Lands' End5.39×Fashion & Accessoires
Vintage Store12.67×Shopping
Gigi Hadid8.07×Fashion & Accessoires
Milan4.64×Travel & Leisure
Lee (jeans)7.39×Fashion & Accessoires
DKNY9.41×Fashion & Accessoires
Fashion Nova2.58×Shopping
Wrangler (jeans)6.52×Fashion & Accessoires
Electronic music1.7×Music & Radio
Unique Vintage10.98×Fashion & Accessoires
Revenue3.79×Business & Career
Lacoste6.18×Fashion & Accessoires
Volaris6.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scotch and Soda (clothing) audience
TraitClusterScore
Design AffinityPREMIUM4.37
Luxury OrientationPREMIUM2.75
SustainabilityBALANCE2.37
Early Adopter MentalityPOWER2.07
Quality AwarenessPREMIUM1.83
LGBTQ+ IdentityOPEN1.64

Worldwide distribution

Worldwide audience distribution share by country for Scotch and Soda (clothing)
CountryShare
United States15.4%
Germany13.2%
Netherlands10.3%

See Scotch and Soda (clothing) audiences in other countries

More Mainstream fashion audiences in United States

Frequently asked questions

How many fans does Scotch and Soda (clothing) have in United States?

Scotch and Soda (clothing) has an estimated audience of 471,735 people in United States, concentrated in California and New York.

What is the gender split and age of Scotch and Soda (clothing) fans?

52.2% of Scotch and Soda (clothing) fans are female, 47.8% are male, with an average age of 31.3 years.

Which brands do Scotch and Soda (clothing) fans like most?

Scotch and Soda (clothing) fans show strongest brand affinity for Mitchell & Ness (23.18×), American Vintage (35.37×), and Who, What, Wear (10.14×) over the country average.

Where do Scotch and Soda (clothing) fans live in United States?

Scotch and Soda (clothing) fans in United States are most concentrated in California (reach 121,052), New York (reach 113,241), and Florida (reach 50,036). These three regions account for the largest share of the active audience.

What other brands do Scotch and Soda (clothing) fans also like?

Beyond Scotch and Soda (clothing) itself, the audience over-indexes on American Vintage (35.37×), Who, What, Wear (10.14×), Aerie (American Eagle Outfitters) (4.4×), and Yahoo!ショッピング (2.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scotch and Soda (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.