Rascasse Audience Intelligence

Scotch and Soda (clothing) Target Market in United States

A data profile of the people who buy, follow and care about Scotch and Soda (clothing) in United States — modelled from more than twelve digital signal sources. Scotch and Soda (clothing) has an estimated audience of 709,045 people in United States.

#14among Mainstream fashion in United States#3059among Brand in United States#1141in Fashion & Accessoires

The average Scotch and Soda (clothing) fan in United States is 31.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Arkansas.

Top brand affinities include Mitchell & Ness, American Vintage, Aerie (American Eagle Outfitters), with strongest over-indexing on Mitchell & Ness (23.18× the country average).

Demographically, the Scotch and Soda (clothing) audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scotch and Soda (clothing) fan in United States is balanced, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mitchell & Ness.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scotch and Soda (clothing) profile in United States.

Audience size
709K
in United States
Gender
52.2%♀
47.8% male
Age
31.3
average years
Country rank
#29683
Brand in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Scotch and Soda (clothing)

52.2% are female, 47.8% are male, average age 31.3.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Scotch and Soda (clothing) audience in United States
MetricValue
Female52.2%
Male47.8%
Average age31.3
Estimated audience size709,045
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Scotch and Soda (clothing) audience in United States
Age bracketShare%
16-1939%
20-2926%
30-3916%
40-4911%
50+8%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Scotch and Soda (clothing) audience comes from United States.

Worldwide audience distribution share by country for Scotch and Soda (clothing)
CountryShare
United States17.0%
Germany16.0%
Netherlands9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scotch and Soda (clothing) audience in United States is strongest.

Fig. 05

Top regions by affinity

Scotch and Soda (clothing) customers by region in United States
#RegionReachAffinity×
01Arkansas~80K17.24×
02New York~100K3.17×
03Washington, District of Columbia~4K2.57×
04New Jersey~30K2.41×
05California~100K1.80×
06Washington~20K1.48×
07Oregon~9K1.36×
08Colorado~10K1.35×
09Massachusetts~10K1.28×
10Nevada~7K1.27×
11Illinois~20K1.26×
12Connecticut~7K1.22×
13Idaho~3K1.22×
14Florida~50K1.20×
15Maryland~10K1.12×
16Georgia~20K1.10×
17Pennsylvania~20K1.03×
18Montana~2K0.97×
19Virginia~10K0.93×
20Delaware~1K0.92×
21Vermont<1K0.90×
22Texas~40K0.89×
23Rhode Island~2K0.88×
24North Carolina~10K0.85×
25Utah~4K0.81×
26Alaska<1K0.81×
27Hawaii~2K0.80×
28Maine~2K0.79×
29New Hampshire~2K0.78×
30Michigan~10K0.77×
31South Carolina~7K0.77×
32South Dakota~1K0.77×
33North Dakota<1K0.77×
34Arizona~9K0.76×
35Ohio~10K0.75×
36Tennessee~8K0.75×
37Minnesota~6K0.73×
38Missouri~6K0.71×
39Kansas~3K0.70×
40Wisconsin~6K0.69×
41New Mexico~2K0.68×
42West Virginia~2K0.66×
43Oklahoma~4K0.63×
44Nebraska~2K0.63×
45Mississippi~3K0.61×
46Louisiana~4K0.60×
47Indiana~6K0.59×
48Kentucky~4K0.58×
49Iowa~3K0.56×
50Alabama~4K0.55×
Fig. 06

Affinity by region

Affinity by region — Scotch and Soda (clothing), United States
0.55×1.00×17.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scotch and Soda (clothing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scotch and Soda (clothing) audience
#·InterestCategoryAffinity×
01American VintageFashion & Accessoires35.37×
02Mitchell & NessFashion & Accessoires23.18×
03G-Star RawFashion & Accessoires18.98×
04Vintage StoreShopping12.67×
05Unique VintageFashion & Accessoires10.98×
06Who, What, WearFashion & Accessoires10.14×
07DKNYFashion & Accessoires9.41×
08Sunglass HutFashion & Accessoires8.93×
09Gigi HadidFashion & Accessoires8.07×
10Lee (jeans)Fashion & Accessoires7.39×
11Wrangler (jeans)Fashion & Accessoires6.52×
12LacosteFashion & Accessoires6.18×
13VolarisTravel & Leisure6.04×
14Lands' EndFashion & Accessoires5.39×
15MilanTravel & Leisure4.64×
16UniqloShopping4.51×
17Aerie (American Eagle Outfitters)Brand4.40×
18RevenueBusiness & Career3.79×
19Fashion NovaShopping2.58×
20Electronic musicMusic & Radio1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scotch and Soda (clothing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scotch and Soda (clothing) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.14×
Luxury OrientationPREMIUM1.76×
Design AffinityPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scotch and Soda (clothing) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.98×
Need for SecurityCONSERVATISM1.04×
Convenience OrientationPREMIUM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Scotch and Soda (clothing)'s target market in United States?

Scotch and Soda (clothing)'s target market in United States covers an estimated 709,045 people, concentrated in California and New York.

02

What is the gender split and age of Scotch and Soda (clothing) customers?

52.2% of the Scotch and Soda (clothing) audience are female, 47.8% are male, with an average age of 31.3 years.

03

Which brands do Scotch and Soda (clothing) fans like most?

Scotch and Soda (clothing) fans show strongest brand affinity for Mitchell & Ness (23.18×), American Vintage (35.37×), and Aerie (American Eagle Outfitters) (4.4×) over the country average.

04

Where do Scotch and Soda (clothing) fans live in United States?

Scotch and Soda (clothing) fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Arkansas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Scotch and Soda (clothing) fans also like?

Beyond Scotch and Soda (clothing) itself, the audience over-indexes on American Vintage (35.37×), Aerie (American Eagle Outfitters) (4.4×), Who, What, Wear (10.14×), and Uniqlo (4.51×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Scotch and Soda (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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