Unique Vintage Audience in United States

Unique Vintage has an estimated audience of 1,684,602 people in United States. 69.1% are female, 30.9% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Neve Campbell, Microblogging, Singer-songwriter.

The average Unique Vintage fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Neve Campbell, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Unique Vintage audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

Demographics of Unique Vintage fans

Demographic split for Unique Vintage audience in United States
MetricValue
Female69.1%
Male30.9%
Average age35.1
Estimated audience size1,684,602

Audience persona

The typical Unique Vintage fan in United States is more female, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Unique Vintage in United States
RegionReachAffinity
California326,4461.76×
Texas137,1990.95×
Florida94,5180.83×
New York75,9530.81×
Pennsylvania55,9370.99×
Illinois54,8720.98×
Ohio51,8911×
Washington49,8991.48×
Michigan44,3931.01×
Virginia42,1331.03×
North Carolina41,3570.82×
Georgia39,7290.77×
Arizona39,1221.14×
Oregon35,3271.83×
Massachusetts33,9361.02×
New Jersey33,1630.77×
Colorado33,0351.24×
Tennessee32,2210.95×
Indiana31,9861.04×
Missouri28,5751.05×
Maryland27,0650.93×
Wisconsin24,6470.97×
Minnesota24,6281.02×
Louisiana23,8481.1×
Kentucky22,5741.07×
Nevada21,8591.34×
Alabama21,1540.9×
South Carolina18,8110.74×
Oklahoma17,8850.96×
Utah16,3921.09×
Connecticut14,7850.88×
Kansas14,0341.06×
Iowa12,6860.91×
Arkansas11,4210.82×
New Mexico9,3551.11×
West Virginia8,4021.07×
Mississippi8,1500.59×
New Hampshire7,8341.18×
Nebraska7,7480.92×
Idaho7,6420.9×
Maine6,4051.06×
Rhode Island5,5041.03×
Montana5,1391.1×
Alaska4,7281.31×
Washington, District of Columbia4,0950.81×
Hawaii4,0130.55×
Delaware3,6460.78×
Vermont3,1641.07×
South Dakota2,8210.72×
North Dakota2,3500.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Unique Vintage audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Neve Campbell27.97×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Bachelor of Business Administration25.88×Business & Career
Bass guitar3.2×Music & Radio
Urban Outfitters4.05×Shopping
Etsy2.77×Fashion & Accessoires
ULTA Beauty3.11×Beauty & Wellness
Saxophone5.69×Music & Radio
Superman1.54×Movies & TV
Cello5.13×Music & Radio
Boho-chic3.64×Fashion & Accessoires
Nordstrom2.23×Shopping
Metaphysics3.03×Business & Career
Planet Fitness2.09×Sports
Golf Channel3.1×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Unique Vintage audience
TraitClusterScore
Design AffinityPREMIUM2.37
SustainabilityBALANCE1.86
MindfulnessBALANCE1.54
CreativityOPEN1.54
Price SensitivityPREMIUM1.53
Quality AwarenessPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Unique Vintage
CountryShare
United States77.3%
Canada7.0%
Australia5.3%

See Unique Vintage audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Unique Vintage have in United States?

Unique Vintage has an estimated audience of 1,684,602 people in United States, concentrated in California and Texas.

What is the gender split and age of Unique Vintage fans?

69.1% of Unique Vintage fans are female, 30.9% are male, with an average age of 35.1 years.

Which brands do Unique Vintage fans like most?

Unique Vintage fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Neve Campbell (27.97×) over the country average.

Where do Unique Vintage fans live in United States?

Unique Vintage fans in United States are most concentrated in California (reach 326,446), Texas (reach 137,199), and Florida (reach 94,518). These three regions account for the largest share of the active audience.

What other brands do Unique Vintage fans also like?

Beyond Unique Vintage itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Neve Campbell (27.97×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Unique Vintage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.