Rascasse Audience Intelligence

Unique Vintage Audience in United States

A data profile of the people who buy, follow and care about Unique Vintage in United States — modelled from more than twelve digital signal sources. Unique Vintage has an estimated audience of 1,690,191 people in United States.

#501among Website / Newspaper / Magazine in United States#716in Fashion & Accessoires

The average Unique Vintage fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Neve Campbell, Amtrak, QVC, with strongest over-indexing on Neve Campbell (43.64× the country average).

Demographically, the Unique Vintage audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unique Vintage fan in United States is more female, around 35.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Neve Campbell.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unique Vintage profile in United States.

Audience size
1.7M
in United States
Gender
69.1%♀
30.9% male
Age
35.1
average years
Country rank
#16225
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Unique Vintage

69.1% are female, 30.9% are male, average age 35.1.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Unique Vintage audience in United States
MetricValue
Female69.1%
Male30.9%
Average age35.1
Estimated audience size1,690,191
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Unique Vintage audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3920%
40-4917%
50+11%
Fig. 04

Worldwide distribution

77.3%

of the worldwide Unique Vintage audience comes from United States.

Worldwide audience distribution share by country for Unique Vintage
CountryShare
United States77.3%
Canada7.1%
Australia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unique Vintage audience in United States is strongest.

Fig. 05

Top regions by affinity

Unique Vintage fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.77×
02California~300K1.63×
03Washington~50K1.45×
04Nevada~20K1.30×
05Alaska~5K1.27×
06New Hampshire~8K1.20×
07Colorado~30K1.19×
08Maine~7K1.15×
09New Mexico~9K1.12×
10Montana~5K1.12×
11Louisiana~20K1.11×
12Vermont~3K1.10×
13Utah~20K1.09×
14West Virginia~9K1.09×
15Kentucky~20K1.07×
16Arizona~40K1.05×
17Missouri~30K1.04×
18Kansas~10K1.03×
19Rhode Island~6K1.03×
20Ohio~50K1.02×
21Minnesota~20K1.02×
22Indiana~30K1.00×
23Virginia~40K0.99×
24Michigan~40K0.98×
25Wisconsin~20K0.98×
26Idaho~8K0.98×
27Pennsylvania~60K0.97×
28Tennessee~30K0.97×
29Massachusetts~30K0.96×
30Maryland~30K0.96×
31Oklahoma~20K0.96×
32Illinois~50K0.95×
33Nebraska~8K0.95×
34Iowa~10K0.90×
35Texas~100K0.89×
36Alabama~20K0.89×
37Connecticut~10K0.88×
38Arkansas~10K0.86×
39Florida~100K0.85×
40Washington, District of Columbia~4K0.85×
41Delaware~4K0.84×
42North Dakota~3K0.84×
43South Dakota~3K0.83×
44North Carolina~40K0.78×
45New York~70K0.77×
46Georgia~40K0.75×
47New Jersey~30K0.75×
48South Carolina~20K0.74×
49Mississippi~10K0.70×
50Hawaii~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Unique Vintage, United States
0.70×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unique Vintage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unique Vintage audience
#·InterestCategoryAffinity×
01Neve CampbellMovies & TV43.64×
02Black Milk ClothingFashion & Accessoires32.03×
031980s in fashionFashion & Accessoires20.72×
04tom waitsMovies & TV15.76×
05Virginia Cavaliers men's basketballSports9.15×
06DepopFashion & Accessoires7.08×
07AmtrakCars & Mobility5.95×
08QVCMovies & TV4.83×
09Non-alcoholic beverageFood & Beverages3.61×
10Britney SpearsMusic & Radio3.52×
11Bath and BodyworksShopping3.22×
12Spirit HalloweenKids & Family3.08×
13Bass guitarMusic & Radio2.82×
14BeetlejuiceMovies & TV2.67×
15FedExBusiness & Career2.54×
16Trader Joe'sShopping2.42×
17Nordstrom rackFashion & Accessoires2.31×
18Old NavyFashion & Accessoires2.14×
19Macy'sShopping1.95×
20PinterestInternet & Social Media1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unique Vintage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unique Vintage audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.90×
Design AffinityPREMIUM1.68×
MindfulnessBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unique Vintage audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.53×
Risk AppetiteTHRILL0.85×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unique Vintage have in United States?

Unique Vintage has an estimated audience of 1,690,191 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Unique Vintage fans?

69.1% of Unique Vintage fans are female, 30.9% are male, with an average age of 35.1 years.

03

Which brands do Unique Vintage fans like most?

Unique Vintage fans show strongest brand affinity for Neve Campbell (43.64×), Amtrak (5.95×), and QVC (4.83×) over the country average.

04

Where do Unique Vintage fans live in United States?

Unique Vintage fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Unique Vintage fans also like?

Beyond Unique Vintage itself, the audience over-indexes on Amtrak (5.95×), QVC (4.83×), Britney Spears (3.52×), and Trader Joe's (2.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Unique Vintage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Unique Vintage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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