1980s in fashion Audience in United States

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1980s in fashion has an estimated audience of 574,757 people in United States. 57.1% are female, 42.9% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Depop, EastEnders, The Vintage Marketplace, Vintage Store, Cyndi Lauper.

The average 1980s in fashion fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Depop, EastEnders, The Vintage Marketplace, with strongest over-indexing on Depop (33.82× the country average). Demographically, the 1980s in fashion audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of 1980s in fashion fans

Demographic split for 1980s in fashion audience in United States
MetricValue
Female57.1%
Male42.9%
Average age39.9
Estimated audience size574,757

Audience persona

The typical 1980s in fashion fan in United States is more female, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Depop.

Top regions in United States

Top regions ranked by reach for 1980s in fashion in United States
RegionReachAffinity
California74,2951.18×
Texas63,8521.29×
Florida44,7761.15×
New York31,5520.98×
Georgia20,3561.15×
Illinois19,6701.03×
Pennsylvania18,2790.94×
North Carolina18,1751.05×
Ohio17,0870.97×
Arizona15,2121.3×
Michigan15,1791.01×
New Jersey13,9680.96×
Virginia13,8540.99×
Tennessee12,1181.05×
Washington11,9021.03×
Indiana10,8681.04×
Maryland10,8601.1×
Alabama9,5981.2×
Louisiana9,4561.28×
Missouri9,0690.98×
Massachusetts8,9410.79×
South Carolina8,9161.03×
Colorado8,1830.9×
Wisconsin7,9830.92×
Kentucky7,8141.08×
Minnesota7,7410.94×
Oklahoma7,4741.17×
Nevada6,1241.1×
Oregon6,0380.92×
Connecticut5,7861×
Utah5,5921.09×
Mississippi5,5371.17×
Arkansas5,2751.11×
Kansas4,7231.04×
Iowa4,4570.94×
Hawaii3,3141.34×
New Mexico3,2901.14×
West Virginia2,9531.1×
Nebraska2,7400.95×
Idaho2,5420.88×
New Hampshire1,7630.78×
Rhode Island1,6460.9×
Maine1,6140.78×
Montana1,3370.84×
Delaware1,3100.83×
Alaska1,2030.98×
North Dakota1,1090.94×
South Dakota1,0610.8×
Washington, District of Columbia9510.55×
Wyoming6740.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 1980s in fashion audience
BrandAffinityCategory
Depop33.82×Fashion & Accessoires
EastEnders78.37×Movies & TV
The Vintage Marketplace65.61×Fashion & Accessoires
Vintage Store31.3×Shopping
Cyndi Lauper16.94×Music & Radio
Spice Girls14.68×Music & Radio
Unique Vintage20.72×Fashion & Accessoires
Frida Kahlo12.4×Arts & Culture
BBC9.02×Movies & TV
David Harbour8.64×Movies & TV
The Rocky Horror Show43.05×Music & Radio
HighSchool8.3×Music & Radio
Beetlejuice3.42×Movies & TV
Gentleman (musician)22.74×Music & Radio
TopVintage Vintage & Retro Boutique online113.89×Fashion & Accessoires
Virtue2.87×Politics & Society
God2.53×Politics & Society
Beyond Retro48.09×Shopping
Casablanca (film)10.97×Movies & TV
James Dean10.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 1980s in fashion audience
TraitClusterScore
Luxury OrientationPREMIUM3.72
TraditionCONSERVATISM2.16
Risk AppetiteTHRILL2.03
LGBTQ+ IdentityOPEN1.5
ExtroversionTHRILL1.46
Design AffinityPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for 1980s in fashion
CountryShare
United States25.5%
Japan13.1%
United Kingdom11.3%

See 1980s in fashion audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does 1980s in fashion have in United States?

1980s in fashion has an estimated audience of 574,757 people in United States, concentrated in California and Texas.

What is the gender split and age of 1980s in fashion fans?

57.1% of 1980s in fashion fans are female, 42.9% are male, with an average age of 39.9 years.

Which brands do 1980s in fashion fans like most?

1980s in fashion fans show strongest brand affinity for Depop (33.82×), EastEnders (78.37×), and The Vintage Marketplace (65.61×) over the country average.

Where do 1980s in fashion fans live in United States?

1980s in fashion fans in United States are most concentrated in California (reach 74,295), Texas (reach 63,852), and Florida (reach 44,776). These three regions account for the largest share of the active audience.

What other brands do 1980s in fashion fans also like?

Beyond 1980s in fashion itself, the audience over-indexes on EastEnders (78.37×), The Vintage Marketplace (65.61×), Vintage Store (31.3×), and Cyndi Lauper (16.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 1980s in fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.