Rascasse Audience Intelligence

1980s in fashion Audience in United States

A data profile of the people who buy, follow and care about 1980s in fashion in United States — modelled from more than twelve digital signal sources. 1980s in fashion has an estimated audience of 574,757 people in United States.

#10816among Topic in United States#1254in Fashion & Accessoires

The average 1980s in fashion fan in United States is 39.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Depop, EastEnders, The Vintage Marketplace, with strongest over-indexing on Depop (33.82× the country average).

Demographically, the 1980s in fashion audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 1980s in fashion fan in United States is more female, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Depop.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 1980s in fashion profile in United States.

Audience size
575K
in United States
Gender
57.1%♀
42.9% male
Age
39.9
average years
Country rank
#33691
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 1980s in fashion fans

57.1% are female, 42.9% are male, average age 39.9.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for 1980s in fashion audience in United States
MetricValue
Female57.1%
Male42.9%
Average age39.9
Estimated audience size574,757
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the 1980s in fashion audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3919%
40-4926%
50+19%
Fig. 04

Worldwide distribution

25.5%

of the worldwide 1980s in fashion audience comes from United States.

Worldwide audience distribution share by country for 1980s in fashion
CountryShare
United States25.5%
Japan13.1%
United Kingdom11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 1980s in fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

1980s in fashion fans by region: top regions in United States
#RegionReachAffinity×
01Texas~70K1.35×
02Utah~6K1.26×
03Alabama~10K1.25×
04Louisiana~9K1.20×
05Arkansas~5K1.15×
06Missouri~10K1.13×
07Indiana~10K1.12×
08Oklahoma~7K1.11×
09Georgia~20K1.10×
10Kentucky~8K1.09×
11Arizona~10K1.08×
12Idaho~3K1.08×
13Kansas~5K1.07×
14Mississippi~5K1.06×
15Wisconsin~9K1.05×
16Nebraska~3K1.05×
17South Dakota~1K1.05×
18North Carolina~20K1.04×
19Michigan~20K1.04×
20South Carolina~9K1.04×
21Hawaii~3K1.03×
22North Dakota~1K1.03×
23Tennessee~10K1.02×
24Iowa~5K1.02×
25New Mexico~3K1.02×
26West Virginia~3K1.02×
27Ohio~20K1.01×
28Alaska~1K1.00×
29Montana~2K0.98×
30Illinois~20K0.97×
31Washington~10K0.97×
32Minnesota~8K0.97×
33Maryland~9K0.95×
34Oregon~6K0.95×
35Nevada~5K0.95×
36Virginia~10K0.94×
37California~60K0.93×
38New Hampshire~2K0.93×
39Maine~2K0.93×
40Vermont<1K0.93×
41Pennsylvania~20K0.92×
42Delaware~1K0.92×
43Connecticut~5K0.90×
44Rhode Island~2K0.89×
45New Jersey~10K0.86×
46Colorado~8K0.85×
47Florida~30K0.84×
48Massachusetts~9K0.82×
49Washington, District of Columbia~1K0.77×
50New York~20K0.76×
Fig. 06

Affinity by region

Affinity by region — 1980s in fashion, United States
0.76×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 1980s in fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 1980s in fashion audience
#·InterestCategoryAffinity×
01TopVintage Vintage & Retro Boutique onlineFashion & Accessoires113.89×
02EastEndersMovies & TV78.37×
03The Vintage MarketplaceFashion & Accessoires65.61×
04Beyond RetroShopping48.09×
05The Rocky Horror ShowMusic & Radio43.05×
06DepopFashion & Accessoires33.82×
07Vintage StoreShopping31.30×
08He-Man and the Masters of the UniverseMovies & TV25.69×
09Gentleman (musician)Music & Radio22.74×
10Unique VintageFashion & Accessoires20.72×
11Mike & MollyMovies & TV19.33×
12Cyndi LauperMusic & Radio16.94×
13Spice GirlsMusic & Radio14.68×
14Frida KahloArts & Culture12.40×
15Casablanca (film)Movies & TV10.97×
16BBCMovies & TV9.02×
17David HarbourMovies & TV8.64×
18HighSchoolMusic & Radio8.30×
19VirtuePolitics & Society2.87×
20GodPolitics & Society2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 1980s in fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 1980s in fashion audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.57×
SpiritualityBALANCE1.52×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 1980s in fashion audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.93×
Quality AwarenessPREMIUM0.96×
Career OrientationPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 1980s in fashion have in United States?

1980s in fashion has an estimated audience of 574,757 people in United States, concentrated in Texas and California.

02

What is the gender split and age of 1980s in fashion fans?

57.1% of 1980s in fashion fans are female, 42.9% are male, with an average age of 39.9 years.

03

Which brands do 1980s in fashion fans like most?

1980s in fashion fans show strongest brand affinity for Depop (33.82×), EastEnders (78.37×), and The Vintage Marketplace (65.61×) over the country average.

04

Where do 1980s in fashion fans live in United States?

1980s in fashion fans in United States are most concentrated in Texas (reach ~70K), California (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do 1980s in fashion fans also like?

Beyond 1980s in fashion itself, the audience over-indexes on EastEnders (78.37×), The Vintage Marketplace (65.61×), Vintage Store (31.3×), and Cyndi Lauper (16.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See 1980s in fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 1980s in fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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