EastEnders Audience in United States

EastEnders logo

EastEnders has an estimated audience of 503,758 people in United States. 47.4% are female, 52.6% are male, average age 41.2. Top regions: California, New York, Texas. Top brand affinities: Creative Commons, Emmerdale, Barbara Palvin, Superman, Peacemaker.

The average EastEnders fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Creative Commons, Emmerdale, Barbara Palvin, with strongest over-indexing on Creative Commons (5.74× the country average). Demographically, the EastEnders audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of EastEnders fans

Demographic split for EastEnders audience in United States
MetricValue
Female47.4%
Male52.6%
Average age41.2
Estimated audience size503,758

Audience persona

The typical EastEnders fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Creative Commons.

Top regions in United States

Top regions ranked by reach for EastEnders in United States
RegionReachAffinity
California57,6961.04×
New York50,0651.78×
Texas38,9750.9×
Florida33,8060.99×
Pennsylvania28,1311.66×
North Carolina27,1411.79×
Ohio16,7731.08×
Virginia16,7131.36×
New Jersey16,6201.3×
Georgia15,7391.01×
Illinois15,1210.9×
Massachusetts13,8221.39×
Maryland13,1401.52×
Tennessee11,5471.14×
Michigan11,0220.84×
Washington10,2191.01×
Minnesota9,2901.29×
Kentucky8,1381.29×
Indiana8,0640.88×
Alabama7,7351.1×
Arizona7,5840.74×
Missouri7,3570.91×
South Carolina7,0860.93×
Wisconsin5,7820.76×
Colorado5,6860.72×
Oregon5,5500.96×
Connecticut5,4661.08×
Louisiana5,0170.77×
Oklahoma4,1350.74×
Nevada3,5970.74×
Mississippi3,2140.77×
Arkansas3,0730.74×
Washington, District of Columbia2,9691.96×
Maine2,9631.64×
Utah2,8620.63×
Iowa2,8060.68×
Kansas2,6380.66×
West Virginia2,1060.9×
Hawaii1,9830.92×
New Hampshire1,9690.99×
Idaho1,6460.65×
North Dakota1,5921.54×
Nebraska1,5360.61×
New Mexico1,4950.59×
Delaware1,4861.07×
Rhode Island1,4180.88×
Montana9340.67×
Alaska7280.68×
Vermont6810.77×
South Dakota6610.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for EastEnders audience
BrandAffinityCategory
Creative Commons5.74×Technology & Electronics
Emmerdale69.23×Movies & TV
Barbara Palvin22.78×Fashion & Accessoires
Superman2.42×Movies & TV
Peacemaker3.2×Movies & TV
Current events2.29×Arts & Culture
Friends2.65×Movies & TV
Forensic Files30.16×Movies & TV
Supergirl6.59×Movies & TV
Beetlejuice3.66×Movies & TV
Wikipedia3.45×Internet & Social Media
Alexandra Daddario6.85×Movies & TV
United States1.78×Travel & Leisure
DeviantArt4.64×Internet & Social Media
Food1.59×Food & Beverages
Fitness and wellness1.57×Sports
Fox News Channel1.85×Movies & TV
Rock music1.87×Music & Radio
The Gilded Age3.16×Movies & TV
Beverages1.66×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by EastEnders audience
TraitClusterScore
PatriotismCONSERVATISM1.57
Design AffinityPREMIUM1.37
LGBTQ+ IdentityOPEN1.34
Quality AwarenessPREMIUM1.33
SpiritualityBALANCE1.28
DIY MentalityTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for EastEnders
CountryShare
United Kingdom76.6%
United States5.3%
Ireland4.6%

See EastEnders audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does EastEnders have in United States?

EastEnders has an estimated audience of 503,758 people in United States, concentrated in California and New York.

What is the gender split and age of EastEnders fans?

47.4% of EastEnders fans are female, 52.6% are male, with an average age of 41.2 years.

Which brands do EastEnders fans like most?

EastEnders fans show strongest brand affinity for Creative Commons (5.74×), Emmerdale (69.23×), and Barbara Palvin (22.78×) over the country average.

Where do EastEnders fans live in United States?

EastEnders fans in United States are most concentrated in California (reach 57,696), New York (reach 50,065), and Texas (reach 38,975). These three regions account for the largest share of the active audience.

What other brands do EastEnders fans also like?

Beyond EastEnders itself, the audience over-indexes on Emmerdale (69.23×), Barbara Palvin (22.78×), Superman (2.42×), and Peacemaker (3.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for EastEnders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.