Rascasse Audience Intelligence

EastEnders Audience in United States

A data profile of the people who buy, follow and care about EastEnders in United States — modelled from more than twelve digital signal sources. EastEnders has an estimated audience of 498,779 people in United States.

#706among TV series in United States#3217among Movie / TV Show / Series in United States#6817in Movies & TV

The average EastEnders fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Barbara Palvin, Creative Commons, Emmerdale, with strongest over-indexing on Barbara Palvin (22.78× the country average).

Demographically, the EastEnders audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical EastEnders fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Barbara Palvin.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EastEnders profile in United States.

Audience size
499K
in United States
Gender
47.4%♀
52.6% male
Age
41.2
average years
Country rank
#36704
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of EastEnders viewers

47.4% are female, 52.6% are male, average age 41.2.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for EastEnders audience in United States
MetricValue
Female47.4%
Male52.6%
Average age41.2
Estimated audience size498,779
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the EastEnders audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

5.4%

of the worldwide EastEnders audience comes from United States.

Worldwide audience distribution share by country for EastEnders
CountryShare
United Kingdom76.0%
United States5.4%
Ireland4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EastEnders audience in United States is strongest.

Fig. 05

Top regions by affinity

EastEnders fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.72×
02New York~50K1.62×
03Maine~3K1.59×
04North Carolina~20K1.58×
05Pennsylvania~30K1.57×
06Maryland~10K1.43×
07North Dakota~1K1.35×
08Massachusetts~10K1.29×
09Minnesota~9K1.28×
10Virginia~20K1.25×
11Vermont~1K1.25×
12New Jersey~20K1.22×
13Kentucky~8K1.20×
14Tennessee~10K1.18×
15Washington~10K1.07×
16Alabama~7K1.05×
17Connecticut~5K1.05×
18Oregon~6K1.03×
19Delaware~1K1.03×
20California~60K1.02×
21Florida~30K1.01×
22Ohio~20K1.00×
23New Hampshire~2K1.00×
24West Virginia~2K0.96×
25Missouri~8K0.95×
26Rhode Island~2K0.95×
27Alaska<1K0.92×
28Georgia~10K0.91×
29South Carolina~7K0.90×
30Hawaii~2K0.89×
31Texas~40K0.87×
32Illinois~10K0.87×
33Montana~1K0.87×
34Iowa~4K0.85×
35Indiana~8K0.83×
36Colorado~7K0.83×
37Arkansas~3K0.83×
38South Dakota<1K0.82×
39Mississippi~3K0.81×
40Idaho~2K0.81×
41Michigan~10K0.79×
42Wisconsin~6K0.79×
43Nevada~4K0.79×
44Arizona~8K0.78×
45Louisiana~5K0.78×
46Oklahoma~4K0.78×
47Utah~3K0.77×
48New Mexico~2K0.77×
49Kansas~3K0.76×
50Nebraska~2K0.75×
Fig. 06

Affinity by region

Affinity by region — EastEnders, United States
0.75×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EastEnders audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EastEnders audience
#·InterestCategoryAffinity×
01EmmerdaleMovies & TV69.23×
02Forensic FilesMovies & TV30.16×
03Barbara PalvinFashion & Accessoires22.78×
04Alexandra DaddarioMovies & TV6.85×
05SupergirlMovies & TV6.59×
06Melissa RauchMovies & TV6.22×
07Creative CommonsTechnology & Electronics5.74×
08Brittany SnowMovies & TV5.68×
09Madea's Class ReunionMovies & TV4.68×
10DeviantArtInternet & Social Media4.64×
11BeetlejuiceMovies & TV3.66×
12WikipediaInternet & Social Media3.45×
13PeacemakerMovies & TV3.20×
14SupermanMovies & TV2.42×
15Current eventsArts & Culture2.29×
16Rock musicMusic & Radio1.87×
17United StatesTravel & Leisure1.78×
18NFLSports1.60×
19FoodFood & Beverages1.59×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EastEnders audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EastEnders audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
SpiritualityBALANCE1.89×
TraditionCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EastEnders audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE1.08×
DIY MentalityTHRILL1.10×
Price SensitivityPREMIUM1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does EastEnders have in United States?

EastEnders has an estimated audience of 498,779 people in United States, concentrated in California and New York.

02

What is the gender split and age of EastEnders viewers?

47.4% of EastEnders fans are female, 52.6% are male, with an average age of 41.2 years.

03

Which brands do EastEnders fans like most?

EastEnders fans show strongest brand affinity for Barbara Palvin (22.78×), Creative Commons (5.74×), and Emmerdale (69.23×) over the country average.

04

Where do EastEnders fans live in United States?

EastEnders fans in United States are most concentrated in California (reach ~60K), New York (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do EastEnders fans also like?

Beyond EastEnders itself, the audience over-indexes on Creative Commons (5.74×), Emmerdale (69.23×), Madea's Class Reunion (4.68×), and Superman (2.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See EastEnders audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for EastEnders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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