Rascasse Audience Intelligence

EastEnders Viewer Demographics in United Kingdom

EastEnders has an estimated audience of 8.5M people in United Kingdom.

#4among TV series in United Kingdom
#6among movies & series in United Kingdom
#38in Movies & TV

The average EastEnders fan in United Kingdom is 45.5 years old, more female, and lives primarily in West Midlands.

By number of fans, EastEnders ranks #4 among the 3224 objects in TV series in United Kingdom — 3.7× the group median.

Its fans are 3.3 years older than the group average of 42.2.

Women make up 75.6% of the fan base, 17.4 percentage points more than the group average.

Compared with the other 3223 objects in TV series, EastEnders fans stand out for their interest in Soap opera, Serial (radio and television) and Digital Spy.

Most fans live in West Midlands, South East, Yorkshire and the Humber.

Top affinities include Soap opera, Hollyoaks, Coronation Street, with strongest over-indexing on Soap opera (2.43× the country average).

Demographically, the EastEnders audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

The typical EastEnders fan in United Kingdom is more female, around 45.5 years old, with strong Extroversion tendencies and a notable affinity for Soap opera.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
8.5M
in United Kingdom
Gender
75.6%♀
24.4% male
Age
45.5
average years
Country rank
#653
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of EastEnders viewers

75.6% are female, 24.4% are male, average age 45.5.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for EastEnders audience in United Kingdom
MetricValue
Female75.6%
Male24.4%
Average age45.5
Estimated audience size8.5M
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the EastEnders audience in United Kingdom
Age bracketShare%
16-249%
25-3417%
35-4417%
45-5420%
55+36%
Fig. 04

Worldwide distribution

79.9%

of the worldwide EastEnders audience comes from United Kingdom.

Worldwide audience distribution share by country for EastEnders
CountryShare
United Kingdom79.9%
Ireland5.6%
United States4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

EastEnders fans by region: top regions in United Kingdom
#RegionReachAffinity×
01West Midlands~1.5M1.71×
02Yorkshire and the Humber~900K1.31×
03North East~400K1.18×
04Wales~500K1.17×
05Northern Ireland~200K0.96×
06South East~1M0.95×
07Scotland~600K0.87×
08East of England~700K0.85×
09South West~600K0.83×
10East Midlands~500K0.82×
11North West~300K0.35×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the EastEnders audience vs. the country average
#·InterestCategoryAffinity×
01Soap operaMovies & TV2.43×
02HollyoaksMovies & TV2.40×
03Coronation StreetMovies & TV2.35×
04Serial (radio and television)Music & Radio2.21×
05Digital SpyInternet & Social Media2.21×
06EmmerdaleMovies & TV2.11×
07Katie PriceFashion & Accessoires2.01×
08MSNNews1.96×
09Michelle KeeganMovies & TV1.95×
10Show businessMovies & TV1.85×
11Kelly BrookMovies & TV1.81×
12The EntertainerMovies & TV1.69×
13The Daily Star (Bangladesh)News1.67×
14Sabrina CarpenterMusic & Radio1.62×
15MediumshipPolitics & Society1.60×
16Daily Star (United Kingdom)News1.55×
17Artificial nailsBeauty & Wellness1.54×
18Eyelash extensionsBeauty & Wellness1.53×
19J. D. WilliamsShopping1.53×
20Infant clothingKids & Family1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the EastEnders audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the EastEnders audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.15×
Price SensitivityPREMIUM1.14×
CreativityOPEN1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the EastEnders audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.71×
TravellingTHRILL0.74×
Risk AppetiteTHRILL0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in EastEnders over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/eastenders-69478” · Methodology