He-Man and the Masters of the Universe Audience in United States

He-Man and the Masters of the Universe logo

He-Man and the Masters of the Universe has an estimated audience of 340,838 people in United States. 32.6% are female, 67.4% are male, average age 35.0. Top brand affinities: Vocal harmony, Grinch, Goop, Wok, UK garage.

Top brand affinities include Vocal harmony, Grinch, Goop, with strongest over-indexing on Vocal harmony (12.44× the country average). Demographically, the He-Man and the Masters of the Universe audience skews more male with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of He-Man and the Masters of the Universe fans

Demographic split for He-Man and the Masters of the Universe audience in United States
MetricValue
Female32.6%
Male67.4%
Average age35.0
Estimated audience size340,838

Audience persona

The typical He-Man and the Masters of the Universe fan in United States is more male, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vocal harmony.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for He-Man and the Masters of the Universe audience
BrandAffinityCategory
Vocal harmony12.44×Music & Radio
Grinch10.95×Movies & TV
Goop9.93×Internet & Social Media
Wok10.67×Food & Beverages
UK garage7.42×Music & Radio
Daiwa, Hiroshima61.91×Travel & Leisure
Captain America (1990 film)5.21×Movies & TV
Evolve Skateboards30.37×Sports
Gift registry13.31×Kids & Family
Google Home6.59×Technology & Electronics
Palm Harbor Homes18.15×Home & Garden
Hibachi7.3×Food & Beverages
Electrolyte4.3×Health
Governor of Michigan6.37×Politics & Society
No Escape (1994 film)9.69×Movies & TV
La Jolla7.08×Travel & Leisure
College of the Holy Cross11.77×Business & Career
Staycation2.46×Home & Garden
Nationality1.59×Politics & Society
The Gumball Rally25.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by He-Man and the Masters of the Universe audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.58
PatriotismCONSERVATISM2.5
Luxury OrientationPREMIUM1.84
Design AffinityPREMIUM1.79
Community OrientationOPEN1.63
Urban LifestyleOPEN1.52

Worldwide distribution

Worldwide audience distribution share by country for He-Man and the Masters of the Universe
CountryShare
United States29.8%
India6.1%
Brazil6.0%

See He-Man and the Masters of the Universe audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for He-Man and the Masters of the Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.