Rascasse Audience Intelligence

He-Man and the Masters of the Universe Audience in United States

A data profile of the people who buy, follow and care about He-Man and the Masters of the Universe in United States — modelled from more than twelve digital signal sources. He-Man and the Masters of the Universe has an estimated audience of 619,441 people in United States.

#2773among Movie / TV Show / Series in United States#6008in Movies & TV

The average He-Man and the Masters of the Universe fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Transformers (toy line), Freddy vs. Jason, Superman, with strongest over-indexing on Transformers (toy line) (33.67× the country average).

Demographically, the He-Man and the Masters of the Universe audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical He-Man and the Masters of the Universe fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Transformers (toy line).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the He-Man and the Masters of the Universe profile in United States.

Audience size
619K
in United States
Gender
32.6%♀
67.4% male
Age
35.0
average years
Country rank
#32195
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+645%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of He-Man and the Masters of the Universe viewers

32.6% are female, 67.4% are male, average age 35.0.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for He-Man and the Masters of the Universe audience in United States
MetricValue
Female32.6%
Male67.4%
Average age35.0
Estimated audience size619,441
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the He-Man and the Masters of the Universe audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3922%
40-4921%
50+9%
Fig. 04

Worldwide distribution

34.9%

of the worldwide He-Man and the Masters of the Universe audience comes from United States.

Worldwide audience distribution share by country for He-Man and the Masters of the Universe
CountryShare
United States34.9%
India8.2%
France6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the He-Man and the Masters of the Universe audience in United States is strongest.

Fig. 05

Top regions by affinity

He-Man and the Masters of the Universe fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.55×
02Arkansas~4K1.25×
03Texas~40K1.24×
04Kentucky~5K1.23×
05Oklahoma~5K1.21×
06Arizona~8K1.19×
07Idaho~2K1.16×
08California~40K1.15×
09Tennessee~8K1.13×
10Missouri~6K1.12×
11Nevada~4K1.11×
12Kansas~3K1.09×
13New Mexico~2K1.09×
14Illinois~10K1.08×
15Iowa~3K1.08×
16West Virginia~2K1.08×
17Indiana~7K1.06×
18Michigan~9K1.05×
19Washington~7K1.04×
20Alaska<1K1.04×
21Oregon~4K1.03×
22Georgia~10K1.01×
23Alabama~5K1.00×
24South Dakota<1K1.00×
25Louisiana~4K0.99×
26Virginia~8K0.98×
27Nebraska~2K0.98×
28Mississippi~3K0.97×
29Hawaii~1K0.97×
30North Carolina~10K0.96×
31South Carolina~5K0.96×
32Minnesota~5K0.96×
33Ohio~10K0.95×
34Florida~20K0.94×
35North Dakota<1K0.93×
36Montana<1K0.92×
37Colorado~5K0.91×
38Pennsylvania~10K0.90×
39Maryland~5K0.90×
40Maine~1K0.90×
41Wisconsin~5K0.89×
42Connecticut~3K0.88×
43Delaware<1K0.87×
44New Jersey~7K0.86×
45Vermont<1K0.86×
46Rhode Island<1K0.85×
47New York~20K0.83×
48New Hampshire~1K0.83×
49Massachusetts~5K0.77×
50Washington, District of Columbia<1K0.77×
Fig. 06

Affinity by region

Affinity by region — He-Man and the Masters of the Universe, United States
0.77×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the He-Man and the Masters of the Universe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for He-Man and the Masters of the Universe audience
#·InterestCategoryAffinity×
01Freddy vs. JasonMovies & TV47.35×
02Transformers (toy line)Kids & Family33.67×
03DuckTalesMovies & TV28.65×
04Alien (franchise)Movies & TV28.57×
05International educationBusiness & Career20.75×
06Brandon SandersonLiterature19.49×
07GarfieldMovies & TV17.76×
08Indiana Jones (franchise)Movies & TV15.65×
09Power RangersKids & Family15.22×
10Superhero fictionLiterature14.86×
11Graphic novelLiterature12.60×
12Berlin WallTravel & Leisure12.54×
13Scale modelKids & Family12.31×
14Guardians of the Galaxy (film)Movies & TV10.10×
15Collectible card gameGames8.53×
16RetrogamingGames7.74×
17Jurassic WorldMovies & TV7.73×
18Anime and manga fandomLiterature4.86×
19PokémonGames4.55×
20SupermanMovies & TV3.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the He-Man and the Masters of the Universe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by He-Man and the Masters of the Universe audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.67×
Community OrientationOPEN1.72×
Luxury OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by He-Man and the Masters of the Universe audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
DIY MentalityTHRILL0.77×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does He-Man and the Masters of the Universe have in United States?

He-Man and the Masters of the Universe has an estimated audience of 619,441 people in United States, concentrated in California and Texas.

02

What is the gender split and age of He-Man and the Masters of the Universe viewers?

32.6% of He-Man and the Masters of the Universe fans are female, 67.4% are male, with an average age of 35.0 years.

03

Which brands do He-Man and the Masters of the Universe fans like most?

He-Man and the Masters of the Universe fans show strongest brand affinity for Transformers (toy line) (33.67×), Freddy vs. Jason (47.35×), and Superman (3.68×) over the country average.

04

Where do He-Man and the Masters of the Universe fans live in United States?

He-Man and the Masters of the Universe fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do He-Man and the Masters of the Universe fans also like?

Beyond He-Man and the Masters of the Universe itself, the audience over-indexes on Freddy vs. Jason (47.35×), Superman (3.68×), Superhero fiction (14.86×), and International education (20.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for He-Man and the Masters of the Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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