Rascasse Audience Intelligence

Vintage Store Audience in United States

A data profile of the people who buy, follow and care about Vintage Store in United States — modelled from more than twelve digital signal sources. Vintage Store has an estimated audience of 1,649,449 people in United States.

#231among Touchpoint in United States#286in Shopping

The average Vintage Store fan in United States is 32.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Neve Campbell, Depop, Antique furniture, with strongest over-indexing on Neve Campbell (31.36× the country average).

Demographically, the Vintage Store audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vintage Store fan in United States is more female, around 32.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Neve Campbell.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vintage Store profile in United States.

Audience size
1.6M
in United States
Gender
59.6%♀
40.4% male
Age
32.0
average years
Country rank
#16528
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vintage Store fans

59.6% are female, 40.4% are male, average age 32.0.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Vintage Store audience in United States
MetricValue
Female59.6%
Male40.4%
Average age32.0
Estimated audience size1,649,449
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Vintage Store audience in United States
Age bracketShare%
16-1940%
20-2922%
30-3915%
40-4913%
50+10%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Vintage Store audience comes from United States.

Worldwide audience distribution share by country for Vintage Store
CountryShare
Japan14.0%
United States11.3%
France7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vintage Store audience in United States is strongest.

Fig. 05

Top regions by affinity

Vintage Store fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.64×
02Oregon~40K2.22×
03Minnesota~40K1.61×
04California~300K1.55×
05Oklahoma~30K1.48×
06Washington, District of Columbia~7K1.45×
07Washington~50K1.36×
08Colorado~30K1.31×
09Utah~20K1.24×
10Tennessee~40K1.22×
11Rhode Island~6K1.21×
12Illinois~60K1.16×
13Vermont~3K1.16×
14Wisconsin~30K1.09×
15Hawaii~8K1.08×
16Massachusetts~30K1.06×
17Maine~6K1.04×
18Kansas~10K1.02×
19Idaho~8K1.01×
20Arkansas~10K1.00×
21New Mexico~8K0.99×
22Montana~5K0.99×
23Texas~100K0.98×
24Kentucky~20K0.96×
25North Carolina~50K0.94×
26Nebraska~8K0.94×
27Michigan~40K0.89×
28Indiana~30K0.88×
29Arizona~30K0.87×
30Missouri~20K0.87×
31Pennsylvania~50K0.84×
32Ohio~40K0.84×
33Florida~90K0.83×
34South Carolina~20K0.83×
35Delaware~4K0.83×
36Louisiana~20K0.82×
37Alaska~3K0.82×
38Connecticut~10K0.81×
39Iowa~10K0.81×
40New Hampshire~5K0.79×
41New Jersey~30K0.78×
42Nevada~10K0.78×
43North Dakota~3K0.78×
44Virginia~30K0.76×
45South Dakota~3K0.76×
46West Virginia~5K0.71×
47Maryland~20K0.70×
48Georgia~30K0.67×
49Alabama~10K0.64×
50Mississippi~8K0.60×
Fig. 06

Affinity by region

Affinity by region — Vintage Store, United States
0.60×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vintage Store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vintage Store audience
#·InterestCategoryAffinity×
01Neve CampbellMovies & TV31.36×
021980s in fashionFashion & Accessoires31.30×
03Rose McGowanMovies & TV20.00×
04DepopFashion & Accessoires16.93×
05The RealRealFashion & Accessoires12.12×
06International educationBusiness & Career11.71×
07Charli XCXMusic & Radio11.58×
08Antique furnitureHome & Garden9.91×
09Los Angeles KingsSports8.83×
10Polo Ralph LaurenFashion & Accessoires6.94×
11Bohemian styleFashion & Accessoires5.08×
12Google NewsNews4.42×
13Bath and BodyworksShopping4.13×
14PoshmarkShopping3.68×
15YouTube MusicInternet & Social Media3.42×
16Retro styleFashion & Accessoires3.31×
17ULTA BeautyBeauty & Wellness2.76×
18Sam's ClubShopping2.55×
19Macy'sShopping2.53×
20Old NavyFashion & Accessoires2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vintage Store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vintage Store audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.35×
IndulgenceJOY2.24×
Price SensitivityPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vintage Store audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
ExtroversionTHRILL0.79×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vintage Store have in United States?

Vintage Store has an estimated audience of 1,649,449 people in United States, concentrated in California and New York.

02

What is the gender split and age of Vintage Store fans?

59.6% of Vintage Store fans are female, 40.4% are male, with an average age of 32.0 years.

03

Which brands do Vintage Store fans like most?

Vintage Store fans show strongest brand affinity for Neve Campbell (31.36×), Depop (16.93×), and Antique furniture (9.91×) over the country average.

04

Where do Vintage Store fans live in United States?

Vintage Store fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Vintage Store fans also like?

Beyond Vintage Store itself, the audience over-indexes on Depop (16.93×), Antique furniture (9.91×), Rose McGowan (20×), and Charli XCX (11.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Vintage Store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vintage Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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