Vintage Store Audience in United States

Vintage Store logo

Vintage Store has an estimated audience of 1,649,449 people in United States. 59.6% are female, 40.4% are male, average age 32.0. Top regions: California, New York, Texas. Top brand affinities: Combat sport, Home equity, Justice, El Hijo del Santo, Historic site.

The average Vintage Store fan in United States is 32.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Combat sport, Home equity, Justice, with strongest over-indexing on Combat sport (4.39× the country average). Demographically, the Vintage Store audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Vintage Store fans

Demographic split for Vintage Store audience in United States
MetricValue
Female59.6%
Male40.4%
Average age32.0
Estimated audience size1,649,449

Audience persona

The typical Vintage Store fan in United States is more female, around 32.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Vintage Store in United States
RegionReachAffinity
California241,2741.33×
New York219,4422.38×
Texas159,5791.13×
Florida96,1210.86×
Illinois67,5191.23×
Pennsylvania50,4720.91×
Washington48,6081.47×
North Carolina47,7990.96×
Oregon47,2852.5×
Minnesota44,7841.89×
Ohio44,5030.88×
Tennessee42,5601.29×
Michigan40,9570.95×
Massachusetts37,3831.15×
Georgia34,3250.68×
Colorado33,0491.27×
New Jersey32,7460.78×
Virginia30,4390.76×
Arizona29,9480.89×
Wisconsin28,0691.13×
Oklahoma27,3961.5×
Indiana26,6560.88×
Missouri22,8870.86×
Maryland21,0240.74×
South Carolina20,1970.81×
Kentucky20,1820.98×
Utah19,8841.35×
Louisiana16,4860.78×
Arkansas14,3051.05×
Alabama13,0240.57×
Nevada12,9710.81×
Connecticut12,5750.76×
Kansas12,3250.95×
Iowa9,2280.68×
New Mexico8,0420.97×
Hawaii7,9951.13×
Idaho7,8120.94×
Washington, District of Columbia7,6421.54×
Nebraska6,9880.84×
Rhode Island6,2901.2×
Maine5,2050.88×
New Hampshire4,6470.71×
Mississippi4,2690.31×
Delaware3,9460.87×
Montana3,9420.86×
West Virginia3,5750.47×
Vermont3,4671.2×
South Dakota2,1180.56×
Alaska1,7080.48×
North Dakota1,4310.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vintage Store audience
BrandAffinityCategory
Combat sport4.39×Sports
Home equity4.71×Home & Garden
Justice5.42×Politics & Society
El Hijo del Santo57.83×Sports
Historic site7.8×Arts & Culture
Dog breed1.52×Pets & Animals
Iowa Lottery13.01×Games
Elsword20×Games
Bank account2.97×Business & Career
Vocal harmony5.21×Music & Radio
Jesse Plemons3.25×Movies & TV
edureka33.44×Business & Career
Fairy godmother6.49×Literature
Nebraska Cornhuskers football3.13×Sports
The Gumball Rally29.58×Movies & TV
3D printing2.11×Technology & Electronics
Mathcore6.57×Music & Radio
JDSU2.5×Business & Career
Mothercare2.54×Kids & Family
Somerset, Kentucky17.14×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vintage Store audience
TraitClusterScore
Luxury OrientationPREMIUM2.27
LGBTQ+ IdentityOPEN2.26
SustainabilityBALANCE2.24
Design AffinityPREMIUM1.98
Early Adopter MentalityPOWER1.81
Quality AwarenessPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Vintage Store
CountryShare
Japan14.0%
United States11.3%
France7.1%

See Vintage Store audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Vintage Store have in United States?

Vintage Store has an estimated audience of 1,649,449 people in United States, concentrated in California and New York.

What is the gender split and age of Vintage Store fans?

59.6% of Vintage Store fans are female, 40.4% are male, with an average age of 32.0 years.

Which brands do Vintage Store fans like most?

Vintage Store fans show strongest brand affinity for Combat sport (4.39×), Home equity (4.71×), and Justice (5.42×) over the country average.

Where do Vintage Store fans live in United States?

Vintage Store fans in United States are most concentrated in California (reach 241,274), New York (reach 219,442), and Texas (reach 159,579). These three regions account for the largest share of the active audience.

What other brands do Vintage Store fans also like?

Beyond Vintage Store itself, the audience over-indexes on Home equity (4.71×), Justice (5.42×), El Hijo del Santo (57.83×), and Historic site (7.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vintage Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.