Mike & Molly Audience in United States

Mike & Molly logo

Mike & Molly has an estimated audience of 747,762 people in United States. 70.3% are female, 29.7% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: The Halal Guys, Guelaguetza, Elsword, Whataburger, UK garage.

The average Mike & Molly fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Halal Guys, Guelaguetza, Elsword, with strongest over-indexing on The Halal Guys (14.35× the country average). Demographically, the Mike & Molly audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Mike & Molly fans

Demographic split for Mike & Molly audience in United States
MetricValue
Female70.3%
Male29.7%
Average age41.8
Estimated audience size747,762

Audience persona

The typical Mike & Molly fan in United States is more female, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for The Halal Guys.

Top regions in United States

Top regions ranked by reach for Mike & Molly in United States
RegionReachAffinity
California54,1790.66×
Texas53,0310.82×
Florida45,5460.9×
New York37,9810.91×
Pennsylvania34,2371.36×
Ohio31,9551.39×
Illinois27,9981.12×
Michigan24,9761.28×
North Carolina22,8071.01×
Georgia19,3630.84×
Indiana18,2231.33×
New Jersey18,0000.95×
Tennessee16,7611.12×
Missouri16,4401.36×
Arizona15,9701.05×
Virginia15,9700.88×
Wisconsin14,1691.26×
Massachusetts13,7090.93×
Kentucky13,2821.42×
Alabama13,0071.25×
South Carolina12,5871.12×
Maryland11,6990.91×
Oklahoma10,3231.24×
Minnesota10,2180.95×
Washington9,8720.66×
Colorado9,1880.78×
Louisiana8,6910.9×
Iowa7,5101.22×
Connecticut7,3230.98×
Oregon7,1080.83×
Arkansas7,0451.14×
Kansas6,5601.11×
Nevada6,2160.86×
Mississippi5,1690.84×
West Virginia4,9121.41×
Utah4,3450.65×
Nebraska4,0961.09×
New Hampshire3,2941.12×
Idaho3,2480.87×
New Mexico3,2080.86×
Maine3,0831.15×
Rhode Island2,7451.15×
Delaware1,9980.97×
South Dakota1,8351.06×
Montana1,8200.88×
Hawaii1,6080.5×
North Dakota1,5050.98×
Vermont1,1440.87×
Washington, District of Columbia1,1110.49×
Alaska1,1000.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mike & Molly audience
BrandAffinityCategory
The Halal Guys14.35×Food & Beverages
Guelaguetza19.84×Arts & Culture
Elsword18.61×Games
Whataburger1.97×Food & Beverages
UK garage5.92×Music & Radio
Got Talent España27.34×Movies & TV
Google Photos2.25×Technology & Electronics
Somerset, Kentucky20×Travel & Leisure
Pillow1.79×Home & Garden
Israel1.74×Travel & Leisure
Gloria6.28×Music & Radio
Home staging3.85×Home & Garden
Jingoism1.53×Politics & Society
Mortgage insurance3.02×Business & Career
Captain America (1990 film)2.83×Movies & TV
JDSU1.84×Business & Career
Paisley5.18×Fashion & Accessoires
Hocus Pocus2.73×Movies & TV
Home Delivery1.62×Food & Beverages
The Gumball Rally17.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mike & Molly audience
TraitClusterScore
ExtroversionTHRILL1.48
Risk AppetiteTHRILL1.47
Community OrientationOPEN1.28
Price SensitivityPREMIUM1.23
TraditionCONSERVATISM1.18
MindfulnessBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Mike & Molly
CountryShare
United States54.4%
United Kingdom9.5%
Canada7.8%

See Mike & Molly audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Mike & Molly have in United States?

Mike & Molly has an estimated audience of 747,762 people in United States, concentrated in California and Texas.

What is the gender split and age of Mike & Molly fans?

70.3% of Mike & Molly fans are female, 29.7% are male, with an average age of 41.8 years.

Which brands do Mike & Molly fans like most?

Mike & Molly fans show strongest brand affinity for The Halal Guys (14.35×), Guelaguetza (19.84×), and Elsword (18.61×) over the country average.

Where do Mike & Molly fans live in United States?

Mike & Molly fans in United States are most concentrated in California (reach 54,179), Texas (reach 53,031), and Florida (reach 45,546). These three regions account for the largest share of the active audience.

What other brands do Mike & Molly fans also like?

Beyond Mike & Molly itself, the audience over-indexes on Guelaguetza (19.84×), Elsword (18.61×), Whataburger (1.97×), and UK garage (5.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mike & Molly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.