Rascasse Audience Intelligence

Mike & Molly Audience in United States

A data profile of the people who buy, follow and care about Mike & Molly in United States — modelled from more than twelve digital signal sources. Mike & Molly has an estimated audience of 1,086,590 people in United States.

#437among TV series in United States#1699among Movie / TV Show / Series in United States#4003in Movies & TV

The average Mike & Molly fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Revenge (TV series), Melissa McCarthy, Malcolm in the Middle, with strongest over-indexing on Revenge (TV series) (25.69× the country average).

Demographically, the Mike & Molly audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mike & Molly fan in United States is more female, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for Revenge (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mike & Molly profile in United States.

Audience size
1.1M
in United States
Gender
70.3%♀
29.7% male
Age
41.8
average years
Country rank
#22390
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+186%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mike & Molly viewers

70.3% are female, 29.7% are male, average age 41.8.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Mike & Molly audience in United States
MetricValue
Female70.3%
Male29.7%
Average age41.8
Estimated audience size1,086,590
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Mike & Molly audience in United States
Age bracketShare%
16-1920%
20-2912%
30-3916%
40-4925%
50+27%
Fig. 04

Worldwide distribution

62.0%

of the worldwide Mike & Molly audience comes from United States.

Worldwide audience distribution share by country for Mike & Molly
CountryShare
United States62.0%
United Kingdom9.0%
Canada6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mike & Molly audience in United States is strongest.

Fig. 05

Top regions by affinity

Mike & Molly fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~5K1.40×
02Kentucky~10K1.37×
03Missouri~20K1.31×
04Indiana~20K1.30×
05Ohio~30K1.29×
06Michigan~20K1.24×
07Wisconsin~10K1.24×
08Pennsylvania~30K1.23×
09Oklahoma~10K1.22×
10Iowa~7K1.21×
11South Dakota~2K1.19×
12Arkansas~7K1.18×
13Maine~3K1.18×
14New Hampshire~3K1.15×
15Alabama~10K1.13×
16Tennessee~20K1.11×
17Kansas~7K1.11×
18North Dakota~2K1.09×
19Nebraska~4K1.08×
20South Carolina~10K1.07×
21Rhode Island~3K1.07×
22Illinois~30K1.06×
23Arizona~20K1.03×
24Montana~2K1.02×
25North Carolina~20K1.00×
26Minnesota~10K1.00×
27Idaho~4K0.99×
28Delaware~2K0.98×
29New Mexico~4K0.97×
30Connecticut~7K0.95×
31Mississippi~6K0.91×
32Vermont~1K0.91×
33Oregon~8K0.88×
34Maryland~10K0.87×
35Louisiana~8K0.87×
36New Jersey~20K0.86×
37Massachusetts~10K0.86×
38Florida~40K0.85×
39Nevada~6K0.85×
40Alaska~1K0.85×
41Virginia~20K0.83×
42Texas~50K0.82×
43New York~30K0.82×
44Georgia~20K0.82×
45Colorado~9K0.79×
46Washington~10K0.76×
47Utah~5K0.75×
48California~60K0.67×
49Hawaii~2K0.58×
50Washington, District of Columbia~1K0.54×
Fig. 06

Affinity by region

Affinity by region — Mike & Molly, United States
0.54×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mike & Molly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mike & Molly audience
#·InterestCategoryAffinity×
01Revenge (TV series)Movies & TV25.69×
02The Cleveland ShowMovies & TV22.84×
03Neve CampbellMovies & TV20.00×
04Private Practice (TV series)Movies & TV18.79×
05Melissa McCarthyMovies & TV18.54×
06Malcolm in the MiddleMovies & TV18.22×
07Michael ShannonMovies & TV14.09×
08James McAvoyMovies & TV11.90×
09Seth GreenMovies & TV11.24×
10SmallvilleMovies & TV11.03×
11Cyndi LauperMusic & Radio9.46×
12Phil CollinsMusic & Radio7.94×
13Modern FamilyMovies & TV7.51×
14Obsessed (2009 film)Movies & TV6.07×
15Anne HathawayMovies & TV5.56×
16Weather forecastingHome & Garden5.21×
17QVCMovies & TV4.20×
18PinterestInternet & Social Media2.33×
19RecipesFood & Beverages1.83×
20CookingFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mike & Molly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mike & Molly audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.52×
PatriotismCONSERVATISM1.42×
Risk AppetiteTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mike & Molly audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.57×
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mike & Molly have in United States?

Mike & Molly has an estimated audience of 1,086,590 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mike & Molly viewers?

70.3% of Mike & Molly fans are female, 29.7% are male, with an average age of 41.8 years.

03

Which brands do Mike & Molly fans like most?

Mike & Molly fans show strongest brand affinity for Revenge (TV series) (25.69×), Melissa McCarthy (18.54×), and Malcolm in the Middle (18.22×) over the country average.

04

Where do Mike & Molly fans live in United States?

Mike & Molly fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mike & Molly fans also like?

Beyond Mike & Molly itself, the audience over-indexes on Melissa McCarthy (18.54×), Malcolm in the Middle (18.22×), Neve Campbell (20×), and Obsessed (2009 film) (6.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Mike & Molly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mike & Molly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →