Who, What, Wear Audience in United States

Who, What, Wear logo

Who, What, Wear has an estimated audience of 3,165,607 people in United States. 85.9% are female, 14.1% are male, average age 35.6. Top regions: California, New York, Texas. Top brand affinities: Product design, Home equity, Mothercare, Bank account, Natural rubber.

The average Who, What, Wear fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, Home equity, Mothercare, with strongest over-indexing on Product design (2.76× the country average). Demographically, the Who, What, Wear audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion blog

Demographics of Who, What, Wear fans

Demographic split for Who, What, Wear audience in United States
MetricValue
Female85.9%
Male14.1%
Average age35.6
Estimated audience size3,165,607

Audience persona

The typical Who, What, Wear fan in United States is more female, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Who, What, Wear in United States
RegionReachAffinity
California673,1991.93×
New York536,2163.03×
Texas243,1890.89×
Florida167,8050.78×
New Jersey150,3301.87×
Illinois125,6941.19×
Pennsylvania106,1381×
Virginia103,4591.34×
North Carolina98,7931.04×
Massachusetts95,5941.53×
Washington91,3051.44×
Georgia83,9910.86×
Michigan79,2170.96×
Ohio67,3480.69×
Colorado60,2291.21×
Maryland59,5181.09×
Tennessee58,8320.93×
Connecticut57,0751.8×
Arizona55,6100.86×
Oregon53,6971.48×
Minnesota44,9580.99×
Missouri41,2020.81×
Wisconsin39,4590.83×
Indiana36,5110.63×
South Carolina32,0960.67×
Washington, District of Columbia31,5563.32×
Alabama30,4650.69×
Louisiana27,5730.68×
Utah25,8490.91×
Nevada23,8260.78×
Kentucky18,9150.48×
Oklahoma17,0570.49×
New Hampshire16,8021.35×
Kansas15,9220.64×
Arkansas15,9000.61×
Iowa15,8420.61×
New Mexico14,8020.93×
Hawaii10,8220.8×
Rhode Island10,4801.04×
Maine10,3030.91×
Nebraska9,9070.62×
Mississippi9,2980.36×
Idaho8,6870.55×
Montana8,5820.98×
West Virginia7,3500.5×
Delaware6,7710.78×
South Dakota6,6840.91×
Vermont5,5631×
Alaska4,0610.6×
North Dakota2,3490.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Who, What, Wear audience
BrandAffinityCategory
Product design2.76×Business & Career
Home equity2.6×Home & Garden
Mothercare3.67×Kids & Family
Bank account2.51×Business & Career
Natural rubber1.96×Cars & Mobility
UK garage4.63×Music & Radio
Kansas2.18×Travel & Leisure
Janitor5×Home & Garden
JDSU2.32×Business & Career
Cachorro3.98×Pets & Animals
Ludo (board game)7.63×Games
Isometric exercise5.64×Sports
Highland games5.44×Sports
Iron Man (film)2.86×Movies & TV
9NEWS (KUSA)2.68×Movies & TV
Stamp collecting2.51×Home & Garden
Tierra Cali3.93×Travel & Leisure
Tierra caliente3.95×Travel & Leisure
Sub Zero (Official)4.82×Literature
Yahoo Sports Fantasy3.09×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Who, What, Wear audience
TraitClusterScore
Design AffinityPREMIUM2.54
SustainabilityBALANCE2.53
IndulgenceJOY1.61
Luxury OrientationPREMIUM1.6
CreativityOPEN1.57
Healthy LifestyleBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for Who, What, Wear
CountryShare
United States64.2%
United Kingdom11.9%
Canada3.9%

See Who, What, Wear audiences in other countries

More Fashion blog audiences in United States

Frequently asked questions

How many fans does Who, What, Wear have in United States?

Who, What, Wear has an estimated audience of 3,165,607 people in United States, concentrated in California and New York.

What is the gender split and age of Who, What, Wear fans?

85.9% of Who, What, Wear fans are female, 14.1% are male, with an average age of 35.6 years.

Which brands do Who, What, Wear fans like most?

Who, What, Wear fans show strongest brand affinity for Product design (2.76×), Home equity (2.6×), and Mothercare (3.67×) over the country average.

Where do Who, What, Wear fans live in United States?

Who, What, Wear fans in United States are most concentrated in California (reach 673,199), New York (reach 536,216), and Texas (reach 243,189). These three regions account for the largest share of the active audience.

What other brands do Who, What, Wear fans also like?

Beyond Who, What, Wear itself, the audience over-indexes on Home equity (2.6×), Mothercare (3.67×), Bank account (2.51×), and Natural rubber (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Who, What, Wear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.