Rascasse Audience Intelligence

Who, What, Wear Audience in United States

A data profile of the people who buy, follow and care about Who, What, Wear in United States — modelled from more than twelve digital signal sources. Who, What, Wear has an estimated audience of 3,169,584 people in United States.

#1among Fashion blog in United States#277among Website / Newspaper / Magazine in United States#467in Fashion & Accessoires

The average Who, What, Wear fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Poshmark, Tory Burch, ULTA Beauty, with strongest over-indexing on Poshmark (6.45× the country average).

Demographically, the Who, What, Wear audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Who, What, Wear fan in United States is more female, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Poshmark.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion blog

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Who, What, Wear profile in United States.

Audience size
3.2M
in United States
Gender
85.9%♀
14.1% male
Age
35.6
average years
Country rank
#9826
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Who, What, Wear

85.9% are female, 14.1% are male, average age 35.6.

Fig. 02

Gender split

85.9%
Female
14.1%
Male
Demographic split for Who, What, Wear audience in United States
MetricValue
Female85.9%
Male14.1%
Average age35.6
Estimated audience size3,169,584
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Who, What, Wear audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

64.2%

of the worldwide Who, What, Wear audience comes from United States.

Worldwide audience distribution share by country for Who, What, Wear
CountryShare
United States64.2%
United Kingdom11.9%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Who, What, Wear audience in United States is strongest.

Fig. 05

Top regions by affinity

Who, What, Wear fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K2.87×
02New York~500K2.73×
03California~600K1.77×
04New Jersey~100K1.69×
05Connecticut~50K1.65×
06Massachusetts~90K1.45×
07Oregon~50K1.38×
08Washington~90K1.36×
09Rhode Island~10K1.26×
10Virginia~100K1.24×
11Colorado~60K1.21×
12New Hampshire~10K1.18×
13Illinois~100K1.15×
14Maryland~60K1.04×
15Pennsylvania~100K1.02×
16Vermont~6K1.02×
17Tennessee~60K1.01×
18North Carolina~90K0.99×
19Maine~10K0.98×
20Montana~9K0.98×
21Minnesota~40K0.97×
22Utah~30K0.97×
23New Mexico~20K0.97×
24South Dakota~7K0.97×
25Michigan~80K0.92×
26Texas~200K0.88×
27Arizona~60K0.88×
28Nevada~30K0.87×
29Delaware~7K0.86×
30Alaska~6K0.86×
31Georgia~80K0.85×
32Hawaii~10K0.84×
33Missouri~40K0.83×
34Wisconsin~40K0.83×
35Arkansas~20K0.82×
36Florida~200K0.81×
37Alabama~40K0.81×
38North Dakota~5K0.80×
39South Carolina~40K0.79×
40Nebraska~10K0.78×
41Idaho~10K0.77×
42Louisiana~30K0.76×
43Ohio~70K0.75×
44Kansas~20K0.74×
45West Virginia~10K0.74×
46Indiana~40K0.72×
47Iowa~20K0.71×
48Kentucky~30K0.67×
49Mississippi~20K0.67×
50Oklahoma~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Who, What, Wear, United States
0.66×1.00×2.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Who, What, Wear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Who, What, Wear audience
#·InterestCategoryAffinity×
01Tory BurchFashion & Accessoires6.71×
02PoshmarkShopping6.45×
03ULTA BeautyBeauty & Wellness4.37×
04BalenciagaFashion & Accessoires4.35×
05UniqloShopping4.30×
06H&MShopping4.10×
07Urban OutfittersShopping3.61×
08Nordstrom rackFashion & Accessoires3.49×
09Louis VuittonFashion & Accessoires3.42×
10Eyelash extensionsBeauty & Wellness3.40×
11Designer clothingFashion & Accessoires3.30×
12IKEAHome & Garden3.01×
13NordstromShopping2.91×
14Target CorporationShopping2.72×
15Personal careHealth2.71×
16LeatherFashion & Accessoires2.58×
17CVS PharmacyShopping2.58×
18Trader Joe'sShopping2.45×
19SephoraShopping2.33×
20WalgreensShopping2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Who, What, Wear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Who, What, Wear audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.38×
IndulgenceJOY2.19×
SustainabilityBALANCE2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Who, What, Wear audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.24×
Risk AppetiteTHRILL0.85×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Who, What, Wear have in United States?

Who, What, Wear has an estimated audience of 3,169,584 people in United States, concentrated in California and New York.

02

What is the gender split and age of Who, What, Wear fans?

85.9% of Who, What, Wear fans are female, 14.1% are male, with an average age of 35.6 years.

03

Which brands do Who, What, Wear fans like most?

Who, What, Wear fans show strongest brand affinity for Poshmark (6.45×), Tory Burch (6.71×), and ULTA Beauty (4.37×) over the country average.

04

Where do Who, What, Wear fans live in United States?

Who, What, Wear fans in United States are most concentrated in California (reach ~600K), New York (reach ~500K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Who, What, Wear fans also like?

Beyond Who, What, Wear itself, the audience over-indexes on Tory Burch (6.71×), ULTA Beauty (4.37×), Target Corporation (2.72×), and Nordstrom rack (3.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Who, What, Wear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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