Rascasse Audience Intelligence

HYPEBEAST Audience in United States

A data profile of the people who buy, follow and care about HYPEBEAST in United States — modelled from more than twelve digital signal sources. HYPEBEAST has an estimated audience of 559,687 people in United States.

#2among Fashion blog in United States#1101among Website / Newspaper / Magazine in United States#1270in Fashion & Accessoires

The average HYPEBEAST fan in United States is 28.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Party dress, Hair Extensions, Lace wig, with strongest over-indexing on Party dress (7.16× the country average).

Demographically, the HYPEBEAST audience skews more male with an average age of 28.3, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HYPEBEAST fan in United States is more male, around 28.3 years old, with strong Design Affinity tendencies and a notable affinity for Party dress.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion blog

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HYPEBEAST profile in United States.

Audience size
560K
in United States
Gender
39.3%♀
60.7% male
Age
28.3
average years
Country rank
#34278
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of HYPEBEAST

39.3% are female, 60.7% are male, average age 28.3.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for HYPEBEAST audience in United States
MetricValue
Female39.3%
Male60.7%
Average age28.3
Estimated audience size559,687
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the HYPEBEAST audience in United States
Age bracketShare%
16-1949%
20-2925%
30-3914%
40-498%
50+4%
Fig. 04

Worldwide distribution

17.0%

of the worldwide HYPEBEAST audience comes from United States.

Worldwide audience distribution share by country for HYPEBEAST
CountryShare
United States17.0%
Hong Kong13.8%
China12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HYPEBEAST audience in United States is strongest.

Fig. 05

Top regions by affinity

HYPEBEAST fans by region: top regions in United States
#RegionReachAffinity×
01New York~90K2.74×
02California~100K2.27×
03Hawaii~5K2.15×
04Washington, District of Columbia~4K2.10×
05Nevada~9K1.58×
06New Jersey~20K1.45×
07Oregon~9K1.44×
08Maryland~10K1.42×
09Georgia~20K1.32×
10Washington~10K1.30×
11Virginia~20K1.27×
12Kansas~5K1.25×
13Illinois~20K1.23×
14Massachusetts~10K1.19×
15Wyoming<1K1.18×
16Colorado~10K1.14×
17Connecticut~6K1.10×
18Florida~40K1.03×
19Delaware~2K1.01×
20Texas~50K0.98×
21North Carolina~20K0.93×
22Rhode Island~2K0.92×
23Arizona~10K0.90×
24Pennsylvania~20K0.88×
25Louisiana~6K0.88×
26Nebraska~2K0.88×
27Michigan~10K0.87×
28Alabama~7K0.85×
29Alaska~1K0.84×
30Tennessee~9K0.82×
31Utah~4K0.81×
32Maine~2K0.79×
33Indiana~8K0.78×
34Ohio~10K0.77×
35Mississippi~4K0.77×
36South Dakota<1K0.77×
37New Mexico~2K0.76×
38Missouri~7K0.75×
39North Dakota<1K0.75×
40Montana~1K0.73×
41South Carolina~6K0.72×
42Arkansas~3K0.72×
43Idaho~2K0.72×
44New Hampshire~2K0.72×
45Oklahoma~4K0.71×
46West Virginia~2K0.70×
47Kentucky~5K0.68×
48Iowa~3K0.68×
49Wisconsin~6K0.67×
50Minnesota~5K0.66×
Fig. 06

Affinity by region

Affinity by region — HYPEBEAST, United States
0.66×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HYPEBEAST audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HYPEBEAST audience
#·InterestCategoryAffinity×
01Party dressFashion & Accessoires7.16×
02Princess PollyFashion & Accessoires5.36×
03Hair ExtensionsBeauty & Wellness4.36×
04Fashion showFashion & Accessoires3.93×
05Long hairBeauty & Wellness3.86×
06Lace wigBeauty & Wellness3.83×
07Nail salonBeauty & Wellness3.54×
08Department of Motor VehiclesCars & Mobility3.51×
09Makeup TutorialsBeauty & Wellness3.43×
10Hair straighteningBeauty & Wellness3.37×
11Designer clothingFashion & Accessoires3.36×
12Natural skin careBeauty & Wellness3.33×
13Organic productFood & Beverages3.32×
14Curly HairBeauty & Wellness3.09×
15GownFashion & Accessoires3.01×
16BraidHome & Garden2.97×
17Fashion NovaShopping2.64×
18WigBeauty & Wellness2.63×
19Macy'sShopping2.30×
20BeautyBeauty & Wellness1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HYPEBEAST audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HYPEBEAST audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.75×
Early Adopter MentalityPOWER1.52×
Luxury OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HYPEBEAST audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.39×
Need for SecurityCONSERVATISM0.50×
Career OrientationPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HYPEBEAST have in United States?

HYPEBEAST has an estimated audience of 559,687 people in United States, concentrated in California and New York.

02

What is the gender split and age of HYPEBEAST fans?

39.3% of HYPEBEAST fans are female, 60.7% are male, with an average age of 28.3 years.

03

Which brands do HYPEBEAST fans like most?

HYPEBEAST fans show strongest brand affinity for Party dress (7.16×), Hair Extensions (4.36×), and Lace wig (3.83×) over the country average.

04

Where do HYPEBEAST fans live in United States?

HYPEBEAST fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do HYPEBEAST fans also like?

Beyond HYPEBEAST itself, the audience over-indexes on Hair Extensions (4.36×), Lace wig (3.83×), Beauty (1.52×), and Long hair (3.86×) compared to the United States average.

Appendix

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See HYPEBEAST audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HYPEBEAST. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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