HYPEBEAST Audience in United States

HYPEBEAST logo

HYPEBEAST has an estimated audience of 559,687 people in United States. 39.3% are female, 60.7% are male, average age 28.3. Top regions: California, New York, Texas. Top brand affinities: Party dress, Hair Extensions, Euphoria, Lace wig, Beauty.

The average HYPEBEAST fan in United States is 28.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Party dress, Hair Extensions, Euphoria, with strongest over-indexing on Party dress (7.16× the country average). Demographically, the HYPEBEAST audience skews more male with an average age of 28.3, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion blog

Demographics of HYPEBEAST fans

Demographic split for HYPEBEAST audience in United States
MetricValue
Female39.3%
Male60.7%
Average age28.3
Estimated audience size559,687

Audience persona

The typical HYPEBEAST fan in United States is more male, around 28.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Party dress.

Top regions in United States

Top regions ranked by reach for HYPEBEAST in United States
RegionReachAffinity
California157,4102.56×
New York95,1083.04×
Texas49,4431.03×
Florida38,9121.03×
Illinois24,6751.32×
Georgia22,6601.31×
New Jersey21,7391.53×
Virginia18,4251.35×
North Carolina16,6940.99×
Washington15,6451.39×
Pennsylvania15,6400.83×
Maryland14,4581.5×
Massachusetts14,3581.3×
Michigan13,2610.91×
Ohio12,5580.73×
Arizona11,2480.98×
Oregon10,3611.61×
Colorado9,7401.1×
Nevada9,6861.79×
Tennessee8,5130.76×
Indiana8,0430.79×
Missouri6,7930.75×
Alabama6,6570.85×
Louisiana6,5600.91×
Connecticut6,1881.1×
Hawaii5,9372.47×
Minnesota5,3860.67×
Wisconsin5,1480.61×
South Carolina5,1420.61×
Utah4,0710.81×
Oklahoma4,0020.64×
Washington, District of Columbia3,8442.29×
Kentucky3,6000.51×
Kansas3,5400.8×
Arkansas2,8620.62×
Mississippi2,6990.59×
Nebraska2,6250.94×
Iowa2,5920.56×
New Mexico1,9550.7×
Rhode Island1,5250.86×
Idaho1,5090.54×
Delaware1,3970.9×
Maine1,3110.65×
New Hampshire1,1020.5×
West Virginia9950.38×
Alaska8450.71×
Montana7370.47×
Vermont6280.64×
South Dakota4080.32×
Wyoming3610.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HYPEBEAST audience
BrandAffinityCategory
Party dress7.16×Fashion & Accessoires
Hair Extensions4.36×Beauty & Wellness
Euphoria1.98×Movies & TV
Lace wig3.83×Beauty & Wellness
Beauty1.52×Beauty & Wellness
Long hair3.86×Beauty & Wellness
Macy's2.3×Shopping
Fashion show3.93×Fashion & Accessoires
Hair straightening3.37×Beauty & Wellness
Natural skin care3.33×Beauty & Wellness
Braid2.97×Home & Garden
Makeup Tutorials3.43×Beauty & Wellness
Wig2.63×Beauty & Wellness
Gown3.01×Fashion & Accessoires
Curly Hair3.09×Beauty & Wellness
Department of Motor Vehicles3.51×Cars & Mobility
Princess Polly5.36×Fashion & Accessoires
Fashion Nova2.64×Shopping
Designer clothing3.36×Fashion & Accessoires
Organic product3.32×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HYPEBEAST audience
TraitClusterScore
Early Adopter MentalityPOWER2.41
LGBTQ+ IdentityOPEN2.39
Luxury OrientationPREMIUM1.7
SustainabilityBALANCE1.55
Design AffinityPREMIUM1.49
Sports ActivityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for HYPEBEAST
CountryShare
United States17.0%
Hong Kong13.9%
China12.1%

See HYPEBEAST audiences in other countries

More Fashion blog audiences in United States

Frequently asked questions

How many fans does HYPEBEAST have in United States?

HYPEBEAST has an estimated audience of 559,687 people in United States, concentrated in California and New York.

What is the gender split and age of HYPEBEAST fans?

39.3% of HYPEBEAST fans are female, 60.7% are male, with an average age of 28.3 years.

Which brands do HYPEBEAST fans like most?

HYPEBEAST fans show strongest brand affinity for Party dress (7.16×), Hair Extensions (4.36×), and Euphoria (1.98×) over the country average.

Where do HYPEBEAST fans live in United States?

HYPEBEAST fans in United States are most concentrated in California (reach 157,410), New York (reach 95,108), and Texas (reach 49,443). These three regions account for the largest share of the active audience.

What other brands do HYPEBEAST fans also like?

Beyond HYPEBEAST itself, the audience over-indexes on Hair Extensions (4.36×), Euphoria (1.98×), Lace wig (3.83×), and Beauty (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HYPEBEAST. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.