Rascasse Audience Intelligence

Mitchell & Ness Target Market in United States

A data profile of the people who buy, follow and care about Mitchell & Ness in United States — modelled from more than twelve digital signal sources. Mitchell & Ness has an estimated audience of 1,187,941 people in United States.

#25among Sportswear in United States#2157among Brand in United States#872in Fashion & Accessoires

The average Mitchell & Ness fan in United States is 30.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, New York.

Top brand affinities include Sharon Osbourne, Bleacher Report, Sophia Bush, with strongest over-indexing on Sharon Osbourne (20× the country average).

Demographically, the Mitchell & Ness audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mitchell & Ness fan in United States is more male, around 30.5 years old, with strong Family Orientation tendencies and a notable affinity for Sharon Osbourne.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mitchell & Ness profile in United States.

Audience size
1.2M
in United States
Gender
23.3%♀
76.7% male
Age
30.5
average years
Country rank
#21026
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mitchell & Ness

23.3% are female, 76.7% are male, average age 30.5.

Fig. 02

Gender split

23.3%
Female
76.7%
Male
Demographic split for Mitchell & Ness audience in United States
MetricValue
Female23.3%
Male76.7%
Average age30.5
Estimated audience size1,187,941
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Mitchell & Ness audience in United States
Age bracketShare%
16-1940%
20-2926%
30-3918%
40-4910%
50+6%
Fig. 04

Worldwide distribution

66.1%

of the worldwide Mitchell & Ness audience comes from United States.

Worldwide audience distribution share by country for Mitchell & Ness
CountryShare
United States66.1%
Mexico5.1%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mitchell & Ness audience in United States is strongest.

Fig. 05

Top regions by affinity

Mitchell & Ness customers by region in United States
#RegionReachAffinity×
01Pennsylvania~100K3.62×
02Delaware~7K2.19×
03New Jersey~60K1.93×
04California~200K1.66×
05New York~100K1.61×
06Illinois~50K1.33×
07Washington, District of Columbia~4K1.27×
08Michigan~40K1.23×
09Nevada~10K1.23×
10Colorado~20K1.19×
11Maryland~20K1.15×
12Georgia~40K1.08×
13Connecticut~10K1.08×
14Virginia~30K1.05×
15Texas~100K1.04×
16Massachusetts~20K1.03×
17Arizona~20K1.02×
18Washington~20K1.01×
19Ohio~30K1.00×
20Rhode Island~3K0.97×
21North Carolina~30K0.96×
22North Dakota~2K0.92×
23South Carolina~20K0.90×
24Wisconsin~20K0.90×
25Louisiana~10K0.90×
26New Mexico~5K0.90×
27Florida~70K0.89×
28Indiana~20K0.88×
29Minnesota~10K0.88×
30Tennessee~20K0.84×
31Mississippi~8K0.83×
32Oregon~10K0.82×
33Hawaii~4K0.82×
34Utah~8K0.81×
35Alabama~10K0.78×
36Kentucky~10K0.78×
37Missouri~10K0.77×
38Nebraska~4K0.76×
39New Hampshire~3K0.72×
40West Virginia~4K0.71×
41Kansas~6K0.70×
42Montana~2K0.70×
43Iowa~6K0.69×
44South Dakota~2K0.67×
45Idaho~4K0.66×
46Vermont~1K0.66×
47Oklahoma~8K0.65×
48Alaska~2K0.65×
49Maine~3K0.64×
50Arkansas~6K0.62×
Fig. 06

Affinity by region

Affinity by region — Mitchell & Ness, United States
0.62×1.00×3.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mitchell & Ness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mitchell & Ness audience
#·InterestCategoryAffinity×
01Erin AndrewsSports21.04×
02NBA StoreShopping20.02×
03Sharon OsbourneMovies & TV20.00×
04Sophia BushMovies & TV20.00×
05Seth GreenMovies & TV20.00×
06Rose McGowanMovies & TV20.00×
07New Era Cap CompanyFashion & Accessoires18.98×
08DC ShoesFashion & Accessoires14.06×
09Alyssa MilanoMovies & TV12.40×
10Bleacher ReportSports11.94×
11Mariska HargitayMovies & TV10.62×
12Kendrick LamarMusic & Radio7.91×
13Ski resortTravel & Leisure7.69×
14Luka DončićSports7.27×
15Fox SportsMovies & TV6.01×
16BeetlejuiceMovies & TV5.58×
17Chicano rapMusic & Radio5.30×
18DancehallsMusic & Radio5.22×
197-ElevenShopping3.79×
20HobbyHome & Garden2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mitchell & Ness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mitchell & Ness audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.12×
IndulgenceJOY1.85×
Career OrientationPOWER1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mitchell & Ness audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
Community OrientationOPEN0.61×
TraditionCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mitchell & Ness's target market in United States?

Mitchell & Ness's target market in United States covers an estimated 1,187,941 people, concentrated in California and Pennsylvania.

02

What is the gender split and age of Mitchell & Ness customers?

23.3% of the Mitchell & Ness audience are female, 76.7% are male, with an average age of 30.5 years.

03

Which brands do Mitchell & Ness fans like most?

Mitchell & Ness fans show strongest brand affinity for Sharon Osbourne (20×), Bleacher Report (11.94×), and Sophia Bush (20×) over the country average.

04

Where do Mitchell & Ness fans live in United States?

Mitchell & Ness fans in United States are most concentrated in California (reach ~200K), Pennsylvania (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mitchell & Ness fans also like?

Beyond Mitchell & Ness itself, the audience over-indexes on Bleacher Report (11.94×), Sophia Bush (20×), Ski resort (7.69×), and Seth Green (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Mitchell & Ness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mitchell & Ness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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