Mitchell & Ness Audience in United States

Mitchell & Ness logo

Mitchell & Ness has an estimated audience of 1,126,577 people in United States. 23.3% are female, 76.7% are male, average age 30.5. Top regions: California, Pennsylvania, Texas. Top brand affinities: Beetlejuice, Luka Dončić, Autism Awareness, Dennis Rodman, Diabetes mellitus awareness.

The average Mitchell & Ness fan in United States is 30.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Pennsylvania, Texas. Top brand affinities include Beetlejuice, Luka Dončić, Autism Awareness, with strongest over-indexing on Beetlejuice (15.5× the country average). Demographically, the Mitchell & Ness audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Mitchell & Ness fans

Demographic split for Mitchell & Ness audience in United States
MetricValue
Female23.3%
Male76.7%
Average age30.5
Estimated audience size1,126,577

Audience persona

The typical Mitchell & Ness fan in United States is more male, around 30.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Mitchell & Ness in United States
RegionReachAffinity
California225,9441.82×
Pennsylvania135,4433.57×
Texas110,6311.14×
New York98,8631.57×
Florida70,5260.92×
New Jersey57,9132.02×
Illinois50,1221.34×
Michigan38,7391.31×
Georgia38,0641.1×
Ohio37,5241.08×
North Carolina32,3740.96×
Virginia29,3951.07×
Arizona24,4511.06×
Massachusetts23,6691.07×
Maryland23,2591.2×
Colorado21,3821.2×
Washington21,0260.93×
Tennessee18,8490.83×
Indiana18,2340.89×
Wisconsin15,1380.89×
South Carolina15,0180.89×
Minnesota14,5090.9×
Missouri14,3890.79×
Louisiana13,3830.92×
Nevada13,2551.22×
Connecticut11,9731.06×
Alabama11,4800.73×
Kentucky10,8510.77×
Oregon10,7760.83×
Utah7,9960.79×
Oklahoma7,8210.63×
Mississippi7,4770.81×
Delaware7,0482.27×
Kansas6,1290.69×
Iowa6,0110.65×
Arkansas5,4360.59×
New Mexico4,7980.85×
Washington, District of Columbia4,4291.31×
Nebraska4,2070.74×
Hawaii3,7040.76×
Idaho3,3820.6×
Rhode Island3,2960.92×
West Virginia3,2240.61×
New Hampshire2,8980.65×
Maine2,1380.53×
North Dakota2,0780.9×
Montana1,8650.6×
South Dakota1,3740.53×
Alaska1,2000.5×
Vermont1,0360.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mitchell & Ness audience
BrandAffinityCategory
Beetlejuice15.5×Movies & TV
Luka Dončić25×Sports
Autism Awareness19.03×Health
Dennis Rodman31.27×Sports
Diabetes mellitus awareness12.48×Health
Capital One7.21×Business & Career
Google Maps6.9×Internet & Social Media
Sharon Osbourne20×Movies & TV
Houston Astros13.63×Sports
Foot Locker11×Shopping
Microblogging12.67×Technology & Electronics
Aaron Rodgers9.08×Sports
Depop17.51×Fashion & Accessoires
Singer-songwriter5.51×Music & Radio
Nipsey Hussle26.69×Music & Radio
JD Sports16.05×Shopping
StubHub10.97×Travel & Leisure
DraftKings18.54×Sports
Puma13.27×Fashion & Accessoires
Supreme9.79×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mitchell & Ness audience
TraitClusterScore
Early Adopter MentalityPOWER2.67
LGBTQ+ IdentityOPEN2.37
SustainabilityBALANCE1.88
Luxury OrientationPREMIUM1.7
Family OrientationCONSERVATISM1.46
Healthy LifestyleBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Mitchell & Ness
CountryShare
United States65.2%
Mexico5.0%
Canada4.9%

See Mitchell & Ness audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Mitchell & Ness have in United States?

Mitchell & Ness has an estimated audience of 1,126,577 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of Mitchell & Ness fans?

23.3% of Mitchell & Ness fans are female, 76.7% are male, with an average age of 30.5 years.

Which brands do Mitchell & Ness fans like most?

Mitchell & Ness fans show strongest brand affinity for Beetlejuice (15.5×), Luka Dončić (25×), and Autism Awareness (19.03×) over the country average.

Where do Mitchell & Ness fans live in United States?

Mitchell & Ness fans in United States are most concentrated in California (reach 225,944), Pennsylvania (reach 135,443), and Texas (reach 110,631). These three regions account for the largest share of the active audience.

What other brands do Mitchell & Ness fans also like?

Beyond Mitchell & Ness itself, the audience over-indexes on Luka Dončić (25×), Autism Awareness (19.03×), Dennis Rodman (31.27×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mitchell & Ness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.