A data profile of the people who buy, follow and care about Blue Jasmine in United States — modelled from more than twelve digital signal sources. Blue Jasmine has an estimated audience of 253,177 people in United States.
The average Blue Jasmine fan in United States is 37.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Animal Kingdom (film), Incendies, Pablo Schreiber, with strongest over-indexing on Animal Kingdom (film) (153.13× the country average).
Demographically, the Blue Jasmine audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Blue Jasmine fan in United States is more female, around 37.7 years old, with strong Design Affinity tendencies and a notable affinity for Animal Kingdom (film).
The key figures that characterise the Blue Jasmine profile in United States.
64.0% are female, 36.0% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 37.7 |
| Estimated audience size | 253,177 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Blue Jasmine audience comes from United States.
| Country | Share |
|---|---|
| United States | 29.0% |
| Italy | 9.0% |
| United Kingdom | 4.6% |
Where the Blue Jasmine audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~20K | 1.57× | |
| 02 | Washington, District of Columbia | ~1K | 1.42× | |
| 03 | California | ~40K | 1.40× | |
| 04 | Massachusetts | ~7K | 1.30× | |
| 05 | Connecticut | ~3K | 1.29× | |
| 06 | New Jersey | ~8K | 1.27× | |
| 07 | Oregon | ~4K | 1.27× | |
| 08 | Washington | ~6K | 1.14× | |
| 09 | Rhode Island | <1K | 1.12× | |
| 10 | Texas | ~20K | 1.10× | |
| 11 | Maine | ~1K | 1.09× | |
| 12 | Vermont | <1K | 1.09× | |
| 13 | Maryland | ~5K | 1.08× | |
| 14 | Pennsylvania | ~9K | 1.06× | |
| 15 | Illinois | ~9K | 1.06× | |
| 16 | New Hampshire | ~1K | 1.05× | |
| 17 | Georgia | ~8K | 1.03× | |
| 18 | Virginia | ~6K | 1.02× | |
| 19 | New Mexico | ~1K | 1.01× | |
| 20 | Florida | ~20K | 1.00× | |
| 21 | Louisiana | ~3K | 0.99× | |
| 22 | Hawaii | ~1K | 0.99× | |
| 23 | Utah | ~2K | 0.98× | |
| 24 | North Carolina | ~8K | 0.97× | |
| 25 | Michigan | ~7K | 0.97× | |
| 26 | Colorado | ~4K | 0.97× | |
| 27 | Minnesota | ~4K | 0.97× | |
| 28 | Delaware | <1K | 0.97× | |
| 29 | Tennessee | ~5K | 0.94× | |
| 30 | South Carolina | ~4K | 0.94× | |
| 31 | Nevada | ~2K | 0.94× | |
| 32 | Montana | <1K | 0.94× | |
| 33 | Alaska | <1K | 0.94× | |
| 34 | Arizona | ~5K | 0.93× | |
| 35 | Missouri | ~4K | 0.93× | |
| 36 | Idaho | ~1K | 0.92× | |
| 37 | Oklahoma | ~3K | 0.91× | |
| 38 | North Dakota | <1K | 0.90× | |
| 39 | Arkansas | ~2K | 0.89× | |
| 40 | Ohio | ~7K | 0.88× | |
| 41 | Wisconsin | ~3K | 0.88× | |
| 42 | Mississippi | ~2K | 0.88× | |
| 43 | Kansas | ~2K | 0.88× | |
| 44 | Nebraska | ~1K | 0.88× | |
| 45 | South Dakota | <1K | 0.88× | |
| 46 | Kentucky | ~3K | 0.87× | |
| 47 | Indiana | ~4K | 0.85× | |
| 48 | Alabama | ~3K | 0.85× | |
| 49 | Iowa | ~2K | 0.85× | |
| 50 | West Virginia | ~1K | 0.85× |
The strongest cross-interests of the Blue Jasmine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Incendies | Movies & TV | 294.72× | ||
| 02 | Sin Nombre (2009 film) | Movies & TV | 249.92× | ||
| 03 | Pablo Schreiber | Movies & TV | 167.75× | ||
| 04 | The Square (2013 film) | Movies & TV | 163.18× | ||
| 05 | Noah Baumbach | Movies & TV | 156.33× | ||
| 06 | Animal Kingdom (film) | Movies & TV | 153.13× | ||
| 07 | The Illusionist (2006 film) | Movies & TV | 150.89× | ||
| 08 | Beginners | Movies & TV | 147.26× | ||
| 09 | Match Point | Movies & TV | 122.35× | ||
| 10 | Lady Bird (film) | Movies & TV | 98.37× | ||
| 11 | Annie Hall | Movies & TV | 88.36× | ||
| 12 | Almost Famous | Movies & TV | 77.32× | ||
| 13 | The Iron Lady (film) | Movies & TV | 67.75× | ||
| 14 | Paul Thomas Anderson | Movies & TV | 66.14× | ||
| 15 | Jude Law | Movies & TV | 62.07× | ||
| 16 | Michelle Pfeiffer | Movies & TV | 59.48× | ||
| 17 | Legally Blonde | Movies & TV | 54.33× | ||
| 18 | The Master (2012 film) | Movies & TV | 49.77× | ||
| 19 | La La Land (film) | Movies & TV | 32.23× | ||
| 20 | Dakota Fanning | Movies & TV | 29.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.18× | |
| Need for Security | CONSERVATISM | 1.78× | |
| Spirituality | BALANCE | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.94× | |
| Risk Appetite | THRILL | 0.94× | |
| Social Media Usage | JOY | 0.95× |
Blue Jasmine has an estimated audience of 253,177 people in United States, concentrated in California and Texas.
64.0% of Blue Jasmine fans are female, 36.0% are male, with an average age of 37.7 years.
Blue Jasmine fans show strongest brand affinity for Animal Kingdom (film) (153.13×), Incendies (294.72×), and Pablo Schreiber (167.75×) over the country average.
Blue Jasmine fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Blue Jasmine itself, the audience over-indexes on Incendies (294.72×), Pablo Schreiber (167.75×), Michelle Pfeiffer (59.48×), and Paul Thomas Anderson (66.14×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Blue Jasmine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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