Lady Bird (film) Audience in United States

Lady Bird (film) has an estimated audience of 1,712,089 people in United States. 64.1% are female, 35.9% are male, average age 46.9. Top regions: California, Texas, New York. Top brand affinities: Obsessed (2009 film), Werner Herzog, Boardwalk Empire, The Wild, Dead Poets Society.

The average Lady Bird (film) fan in United States is 46.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Obsessed (2009 film), Werner Herzog, Boardwalk Empire, with strongest over-indexing on Obsessed (2009 film) (79.81× the country average). Demographically, the Lady Bird (film) audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Lady Bird (film) fans

Demographic split for Lady Bird (film) audience in United States
MetricValue
Female64.1%
Male35.9%
Average age46.9
Estimated audience size1,712,089

Audience persona

The typical Lady Bird (film) fan in United States is more female, around 46.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Obsessed (2009 film).

Top regions in United States

Top regions ranked by reach for Lady Bird (film) in United States
RegionReachAffinity
California270,3861.44×
Texas157,6621.07×
New York113,2361.18×
Florida109,0400.94×
Illinois65,3291.15×
Georgia63,8221.21×
Pennsylvania57,6931×
Michigan53,7851.2×
North Carolina49,7000.96×
Ohio48,7250.92×
New Jersey45,5901.05×
Massachusetts42,4711.26×
Virginia42,2051.01×
Washington40,9871.19×
Arizona38,5611.1×
Tennessee34,2871×
Colorado29,8541.11×
Indiana29,7080.95×
Maryland28,0620.95×
Oregon28,0481.43×
Missouri27,5001×
Minnesota25,2191.03×
Wisconsin24,1780.94×
Alabama20,9730.88×
South Carolina20,9390.81×
Utah20,0741.31×
Kentucky19,5000.91×
Connecticut18,9341.1×
Oklahoma17,4490.92×
Louisiana16,5220.75×
Nevada14,3190.86×
Kansas14,1701.05×
Arkansas13,8960.99×
Iowa12,7950.91×
Mississippi9,4170.67×
Idaho8,9201.04×
New Mexico7,6080.89×
Nebraska7,5430.88×
New Hampshire6,9161.03×
Washington, District of Columbia6,3381.23×
Maine6,3251.03×
West Virginia6,1210.77×
Hawaii5,7530.78×
Rhode Island5,7231.05×
Montana4,4600.94×
Delaware3,8460.81×
Vermont3,6881.23×
Alaska3,2600.89×
South Dakota2,9160.74×
North Dakota2,5370.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lady Bird (film) audience
BrandAffinityCategory
Obsessed (2009 film)79.81×Movies & TV
Werner Herzog83.39×Movies & TV
Boardwalk Empire62.88×Movies & TV
The Wild66.64×Movies & TV
Dead Poets Society35.76×Movies & TV
Victorious35.89×Movies & TV
Greta Gerwig47.65×Movies & TV
Kill Bill28.4×Movies & TV
Blue Jasmine110.05×Movies & TV
The Lobster62.08×Movies & TV
Clueless (film)28.64×Movies & TV
American Beauty (1999 film)35.89×Movies & TV
John Malkovich27.7×Movies & TV
Gangs of New York35.67×Movies & TV
Diane Keaton7.66×Movies & TV
Moonrise Kingdom39.26×Movies & TV
Horoscope10.71×Health
Elizabeth Banks16.38×Movies & TV
Silver Linings Playbook27.52×Movies & TV
Superman2.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lady Bird (film) audience
TraitClusterScore
Luxury OrientationPREMIUM2.57
Risk AppetiteTHRILL2.34
SustainabilityBALANCE2.17
LGBTQ+ IdentityOPEN2
Early Adopter MentalityPOWER1.74
Community OrientationOPEN1.72

Worldwide distribution

Worldwide audience distribution share by country for Lady Bird (film)
CountryShare
United States22.9%
United Kingdom11.3%
Brazil5.6%

See Lady Bird (film) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Lady Bird (film) have in United States?

Lady Bird (film) has an estimated audience of 1,712,089 people in United States, concentrated in California and Texas.

What is the gender split and age of Lady Bird (film) fans?

64.1% of Lady Bird (film) fans are female, 35.9% are male, with an average age of 46.9 years.

Which brands do Lady Bird (film) fans like most?

Lady Bird (film) fans show strongest brand affinity for Obsessed (2009 film) (79.81×), Werner Herzog (83.39×), and Boardwalk Empire (62.88×) over the country average.

Where do Lady Bird (film) fans live in United States?

Lady Bird (film) fans in United States are most concentrated in California (reach 270,386), Texas (reach 157,662), and New York (reach 113,236). These three regions account for the largest share of the active audience.

What other brands do Lady Bird (film) fans also like?

Beyond Lady Bird (film) itself, the audience over-indexes on Werner Herzog (83.39×), Boardwalk Empire (62.88×), The Wild (66.64×), and Dead Poets Society (35.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lady Bird (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.