Rascasse Audience Intelligence

Lady Bird (film) Audience in United States

A data profile of the people who buy, follow and care about Lady Bird (film) in United States — modelled from more than twelve digital signal sources. Lady Bird (film) has an estimated audience of 1,723,632 people in United States.

#1024among Movie / TV Show / Series in United States#2570in Movies & TV

The average Lady Bird (film) fan in United States is 46.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Obsessed (2009 film), Jennifer's Body, Silver Linings Playbook, with strongest over-indexing on Obsessed (2009 film) (54.61× the country average).

Demographically, the Lady Bird (film) audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lady Bird (film) fan in United States is more female, around 46.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Obsessed (2009 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lady Bird (film) profile in United States.

Audience size
1.7M
in United States
Gender
64.1%♀
35.9% male
Age
46.9
average years
Country rank
#15979
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lady Bird (film) viewers

64.1% are female, 35.9% are male, average age 46.9.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Lady Bird (film) audience in United States
MetricValue
Female64.1%
Male35.9%
Average age46.9
Estimated audience size1,723,632
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Lady Bird (film) audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3915%
40-4924%
50+42%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Lady Bird (film) audience comes from United States.

Worldwide audience distribution share by country for Lady Bird (film)
CountryShare
United States22.6%
United Kingdom11.2%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lady Bird (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Lady Bird (film) fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.11×
02Michigan~70K1.60×
03Georgia~80K1.46×
04Oregon~30K1.41×
05California~200K1.33×
06Utah~20K1.22×
07Texas~200K1.20×
08Massachusetts~40K1.20×
09Vermont~4K1.20×
10Washington, District of Columbia~6K1.18×
11Washington~40K1.13×
12Colorado~30K1.13×
13New Jersey~50K1.08×
14Connecticut~20K1.08×
15Kansas~10K1.08×
16Illinois~60K1.05×
17Rhode Island~6K1.05×
18Maine~6K1.04×
19Arkansas~10K1.01×
20Tennessee~30K1.00×
21Idaho~9K1.00×
22New Hampshire~7K1.00×
23Arizona~30K0.99×
24Minnesota~20K0.96×
25Virginia~40K0.95×
26Indiana~30K0.95×
27Pennsylvania~50K0.94×
28Ohio~50K0.93×
29Montana~4K0.93×
30North Carolina~50K0.92×
31Missouri~30K0.92×
32Alaska~3K0.92×
33Maryland~30K0.90×
34Alabama~20K0.90×
35Wisconsin~20K0.89×
36Kentucky~20K0.88×
37Oklahoma~20K0.88×
38Florida~100K0.86×
39Iowa~10K0.86×
40New Mexico~7K0.86×
41Nebraska~7K0.85×
42Nevada~10K0.83×
43Delaware~4K0.83×
44North Dakota~3K0.82×
45West Virginia~6K0.81×
46South Dakota~3K0.79×
47South Carolina~20K0.78×
48Hawaii~6K0.78×
49Louisiana~20K0.73×
50Mississippi~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Lady Bird (film), United States
0.70×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lady Bird (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lady Bird (film) audience
#·InterestCategoryAffinity×
01Blue JasmineMovies & TV98.37×
02Jennifer's BodyMovies & TV92.98×
03The LobsterMovies & TV69.20×
04Silver Linings PlaybookMovies & TV68.84×
05Obsessed (2009 film)Movies & TV54.61×
06The WildMovies & TV50.32×
07Gangs of New YorkMovies & TV44.53×
08Moonrise KingdomMovies & TV43.75×
09Greta GerwigMovies & TV42.18×
10Midnight in ParisMovies & TV37.30×
11American Beauty (1999 film)Movies & TV33.97×
12Dead Poets SocietyMovies & TV27.36×
13John MalkovichMovies & TV26.57×
14VictoriousMovies & TV23.36×
15Clueless (film)Movies & TV22.36×
16Requiem for a DreamMovies & TV22.23×
17Almost FamousMovies & TV20.57×
18Elizabeth BanksMovies & TV16.97×
19Michelle PfeifferMovies & TV10.93×
20Diane KeatonMovies & TV10.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lady Bird (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lady Bird (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.76×
SustainabilityBALANCE1.65×
Community OrientationOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lady Bird (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Luxury OrientationPREMIUM0.76×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lady Bird (film) have in United States?

Lady Bird (film) has an estimated audience of 1,723,632 people in United States, concentrated in California and New York.

02

What is the gender split and age of Lady Bird (film) viewers?

64.1% of Lady Bird (film) fans are female, 35.9% are male, with an average age of 46.9 years.

03

Which brands do Lady Bird (film) fans like most?

Lady Bird (film) fans show strongest brand affinity for Obsessed (2009 film) (54.61×), Jennifer's Body (92.98×), and Silver Linings Playbook (68.84×) over the country average.

04

Where do Lady Bird (film) fans live in United States?

Lady Bird (film) fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lady Bird (film) fans also like?

Beyond Lady Bird (film) itself, the audience over-indexes on Jennifer's Body (92.98×), Silver Linings Playbook (68.84×), The Wild (50.32×), and The Lobster (69.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lady Bird (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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