Rascasse Audience Intelligence

Beginners Audience in United States

A data profile of the people who buy, follow and care about Beginners in United States — modelled from more than twelve digital signal sources. Beginners has an estimated audience of 361,500 people in United States.

#3917among Movie / TV Show / Series in United States#8037in Movies & TV

The average Beginners fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Noah Baumbach, Luca Guadagnino, Rosie O'Donnell, with strongest over-indexing on Noah Baumbach (314.64× the country average).

Demographically, the Beginners audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beginners fan in United States is more female, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for Noah Baumbach.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beginners profile in United States.

Audience size
362K
in United States
Gender
62.1%♀
37.9% male
Age
39.3
average years
Country rank
#43882
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beginners viewers

62.1% are female, 37.9% are male, average age 39.3.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Beginners audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.3
Estimated audience size361,500
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Beginners audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3919%
40-4922%
50+21%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Beginners audience comes from United States.

Worldwide audience distribution share by country for Beginners
CountryShare
United States24.2%
India17.2%
Germany8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beginners audience in United States is strongest.

Fig. 05

Top regions by affinity

Beginners fans by region: top regions in United States
#RegionReachAffinity×
01California~40K1.30×
02Texas~30K1.17×
03Washington~7K1.17×
04Hawaii~2K1.17×
05Oregon~4K1.16×
06New York~20K1.10×
07Michigan~9K1.09×
08Utah~3K1.09×
09Washington, District of Columbia~1K1.08×
10Virginia~8K1.07×
11Nevada~3K1.07×
12Maryland~6K1.06×
13Colorado~5K1.06×
14Georgia~10K1.05×
15Arizona~7K1.03×
16Idaho~2K1.03×
17Alaska<1K1.03×
18Florida~20K1.02×
19North Carolina~10K1.02×
20Massachusetts~6K1.02×
21Vermont<1K1.02×
22New Jersey~8K1.01×
23Maine~1K1.01×
24Oklahoma~3K1.00×
25Connecticut~3K1.00×
26New Mexico~2K1.00×
27Montana<1K0.99×
28Louisiana~4K0.98×
29Arkansas~3K0.98×
30New Hampshire~1K0.98×
31Illinois~10K0.97×
32Mississippi~3K0.97×
33Tennessee~6K0.96×
34Indiana~5K0.96×
35South Carolina~4K0.96×
36Minnesota~4K0.96×
37Kansas~2K0.96×
38Rhode Island<1K0.96×
39Missouri~5K0.94×
40Wisconsin~4K0.94×
41Iowa~2K0.94×
42Pennsylvania~10K0.93×
43Ohio~9K0.93×
44Kentucky~4K0.93×
45Alabama~4K0.92×
46South Dakota<1K0.92×
47West Virginia~1K0.91×
48Delaware<1K0.91×
49Nebraska~1K0.88×
50North Dakota<1K0.87×
Fig. 06

Affinity by region

Affinity by region — Beginners, United States
0.87×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beginners audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beginners audience
#·InterestCategoryAffinity×
01Noah BaumbachMovies & TV314.64×
02Luca GuadagninoMovies & TV248.25×
03The LobsterMovies & TV150.22×
04Blue JasmineMovies & TV147.26×
05Midnight in ParisMovies & TV81.32×
06Rosie O'DonnellMovies & TV80.98×
07Vicky Cristina BarcelonaMovies & TV75.96×
08Moonrise KingdomMovies & TV70.62×
09The Grand Budapest HotelMovies & TV62.59×
10Punch-Drunk LoveMovies & TV42.64×
11Greta GerwigMovies & TV40.48×
12Gangs of New YorkMovies & TV39.44×
13Silver Linings PlaybookMovies & TV34.29×
14Day traderBusiness & Career33.06×
15Little Miss SunshineMovies & TV32.20×
16Melanie LynskeyMovies & TV25.05×
17Emma ThompsonMovies & TV22.87×
18Vera FarmigaMovies & TV21.58×
19Jessica ChastainMovies & TV20.00×
20Obsessed (2009 film)Movies & TV16.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beginners audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beginners audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL5.76×
SpiritualityBALANCE1.70×
TraditionCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beginners audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.64×
Pet OwnershipJOY0.69×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beginners have in United States?

Beginners has an estimated audience of 361,500 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beginners viewers?

62.1% of Beginners fans are female, 37.9% are male, with an average age of 39.3 years.

03

Which brands do Beginners fans like most?

Beginners fans show strongest brand affinity for Noah Baumbach (314.64×), Luca Guadagnino (248.25×), and Rosie O'Donnell (80.98×) over the country average.

04

Where do Beginners fans live in United States?

Beginners fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Beginners fans also like?

Beyond Beginners itself, the audience over-indexes on Luca Guadagnino (248.25×), Rosie O'Donnell (80.98×), The Lobster (150.22×), and Blue Jasmine (147.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Beginners audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beginners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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