Beginners Audience in United States

Beginners has an estimated audience of 312,624 people in United States. 62.1% are female, 37.9% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Noah Baumbach, Rosie O'Donnell, Luca Guadagnino, The Lobster, Blue Jasmine.

The average Beginners fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Noah Baumbach, Rosie O'Donnell, Luca Guadagnino, with strongest over-indexing on Noah Baumbach (319.97× the country average). Demographically, the Beginners audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Beginners fans

Demographic split for Beginners audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.3
Estimated audience size312,624

Audience persona

The typical Beginners fan in United States is more female, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for Noah Baumbach.

Top regions in United States

Top regions ranked by reach for Beginners in United States
RegionReachAffinity
California47,8921.39×
Texas31,6401.18×
Florida22,3701.06×
New York21,3311.22×
Illinois10,5981.02×
Georgia10,3211.07×
North Carolina10,0801.07×
Pennsylvania10,0310.95×
Michigan9,6721.18×
Ohio9,3920.98×
Virginia8,2951.09×
New Jersey8,2051.03×
Washington7,7771.24×
Arizona6,8711.08×
Massachusetts6,5401.06×
Tennessee5,9990.96×
Maryland5,6921.06×
Indiana5,5080.96×
Colorado5,2531.07×
Missouri4,8790.97×
Oregon4,4751.25×
Wisconsin4,4090.94×
South Carolina4,3970.93×
Minnesota4,2260.94×
Louisiana4,0000.99×
Alabama3,9370.9×
Kentucky3,4060.87×
Oklahoma3,3240.96×
Nevada3,2931.09×
Connecticut3,1451×
Utah2,9251.04×
Arkansas2,5080.97×
Mississippi2,4500.95×
Iowa2,3750.92×
Kansas2,3380.95×
Idaho1,5180.97×
New Mexico1,4530.93×
Hawaii1,3671.02×
Nebraska1,2600.8×
West Virginia1,2300.84×
New Hampshire1,1600.94×
Washington, District of Columbia1,1501.22×
Maine1,1471.02×
Rhode Island9410.95×
Montana7820.9×
Delaware7080.82×
Alaska6731.01×
South Dakota5690.79×
Vermont5461×
North Dakota4350.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beginners audience
BrandAffinityCategory
Noah Baumbach319.97×Movies & TV
Rosie O'Donnell110.93×Movies & TV
Luca Guadagnino272.32×Movies & TV
The Lobster123.77×Movies & TV
Blue Jasmine151.31×Movies & TV
Werner Herzog66.08×Movies & TV
Autism Awareness19.03×Health
Midnight in Paris75.19×Movies & TV
Diabetes mellitus awareness12.48×Health
Moonrise Kingdom58.2×Movies & TV
The Grand Budapest Hotel70.17×Movies & TV
Greta Gerwig41.99×Movies & TV
Day trader32.04×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Vicky Cristina Barcelona58.73×Movies & TV
Obsessed (2009 film)17.18×Movies & TV
Boardwalk Empire30.23×Movies & TV
Daniel Day-Lewis20×Movies & TV
Horoscope11.1×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beginners audience
TraitClusterScore
Risk AppetiteTHRILL7.32
Luxury OrientationPREMIUM2.1
TraditionCONSERVATISM1.75
IndulgenceJOY1.49
Urban LifestyleOPEN1.47
MindfulnessBALANCE1.45

Worldwide distribution

Worldwide audience distribution share by country for Beginners
CountryShare
United States22.0%
India17.0%
Germany8.7%

See Beginners audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Beginners have in United States?

Beginners has an estimated audience of 312,624 people in United States, concentrated in California and Texas.

What is the gender split and age of Beginners fans?

62.1% of Beginners fans are female, 37.9% are male, with an average age of 39.3 years.

Which brands do Beginners fans like most?

Beginners fans show strongest brand affinity for Noah Baumbach (319.97×), Rosie O'Donnell (110.93×), and Luca Guadagnino (272.32×) over the country average.

Where do Beginners fans live in United States?

Beginners fans in United States are most concentrated in California (reach 47,892), Texas (reach 31,640), and Florida (reach 22,370). These three regions account for the largest share of the active audience.

What other brands do Beginners fans also like?

Beyond Beginners itself, the audience over-indexes on Rosie O'Donnell (110.93×), Luca Guadagnino (272.32×), The Lobster (123.77×), and Blue Jasmine (151.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beginners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.