Match Point Audience in United States

Match Point has an estimated audience of 439,800 people in United States. Top regions: New York, California, Texas. Top brand affinities: Home equity, Zagreb, Oracle Certification Program, Kāhala, Hawaii, Cleveland Institute of Art.
Match Point fans in United States are concentrated in New York, with strong brand affinity for Home equity. The audience is concentrated in New York, California, Texas. Top brand affinities include Home equity, Zagreb, Oracle Certification Program, with strongest over-indexing on Home equity (20× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Match Point fans
| Metric | Value |
|---|---|
| Estimated audience size | 439,800 |
Audience persona
The typical Match Point fan in United States shows strong LGBTQ+ Identity tendencies and a notable affinity for Home equity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 88,468 | 3.6× |
| California | 66,662 | 1.38× |
| Texas | 40,244 | 1.06× |
| Florida | 29,556 | 0.99× |
| Illinois | 15,892 | 1.08× |
| Georgia | 14,770 | 1.09× |
| Pennsylvania | 14,652 | 0.99× |
| New Jersey | 13,762 | 1.23× |
| North Carolina | 13,369 | 1.01× |
| Ohio | 12,108 | 0.89× |
| Virginia | 11,844 | 1.11× |
| Massachusetts | 11,732 | 1.35× |
| Michigan | 10,629 | 0.92× |
| Washington | 10,121 | 1.15× |
| Tennessee | 8,050 | 0.91× |
| Maryland | 7,687 | 1.02× |
| Arizona | 7,653 | 0.85× |
| Indiana | 7,121 | 0.89× |
| Missouri | 6,881 | 0.97× |
| Colorado | 6,613 | 0.95× |
| Wisconsin | 5,932 | 0.9× |
| Oregon | 5,932 | 1.18× |
| South Carolina | 5,629 | 0.85× |
| Minnesota | 5,524 | 0.88× |
| Connecticut | 5,509 | 1.25× |
| Kentucky | 5,010 | 0.91× |
| Louisiana | 4,892 | 0.86× |
| Alabama | 4,373 | 0.71× |
| Oklahoma | 4,038 | 0.83× |
| Utah | 3,824 | 0.97× |
| Nevada | 3,804 | 0.89× |
| Kansas | 2,923 | 0.84× |
| Arkansas | 2,841 | 0.78× |
| Iowa | 2,804 | 0.77× |
| Mississippi | 2,562 | 0.71× |
| New Mexico | 1,987 | 0.9× |
| Idaho | 1,953 | 0.89× |
| Washington, District of Columbia | 1,890 | 1.43× |
| New Hampshire | 1,662 | 0.96× |
| Hawaii | 1,635 | 0.86× |
| Nebraska | 1,614 | 0.73× |
| Rhode Island | 1,526 | 1.09× |
| Maine | 1,460 | 0.93× |
| West Virginia | 1,312 | 0.64× |
| South Dakota | 1,112 | 1.09× |
| Montana | 1,070 | 0.88× |
| Delaware | 993 | 0.82× |
| Vermont | 821 | 1.06× |
| Alaska | 573 | 0.61× |
| North Dakota | 548 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 20× | Home & Garden |
| Zagreb | 71.53× | Travel & Leisure |
| Oracle Certification Program | 87.73× | Technology & Electronics |
| Kāhala, Hawaii | 72.67× | Travel & Leisure |
| Cleveland Institute of Art | 92.56× | Arts & Culture |
| Shikoku | 70.11× | Pets & Animals |
| Figure painting (hobby) | 5.47× | Arts & Culture |
| JDSU | 2.96× | Business & Career |
| Google Photos | 2.2× | Technology & Electronics |
| Jade Dynasty (video game) | 70.23× | Games |
| Home staging | 4.34× | Home & Garden |
| La Jolla | 7.32× | Travel & Leisure |
| Sussex County, New Jersey | 7.72× | Travel & Leisure |
| RPG World | 53.59× | Literature |
| Guy Fieri | 2.99× | Movies & TV |
| Canton, Georgia | 14.01× | Travel & Leisure |
| Violet Chachki | 15.54× | Movies & TV |
| headspace | 6.13× | Health |
| Ricky Stenhouse, Jr. | 11.21× | Sports |
| Saving | 1.91× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.81 |
| Design Affinity | PREMIUM | 1.55 |
| Spirituality | BALANCE | 1.26 |
| Indulgence | JOY | 1.21 |
| Mindfulness | BALANCE | 1.13 |
| Quality Awareness | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 48.8% |
| United States | 13.6% |
| Germany | 5.7% |
See Match Point audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Match Point. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.