A data profile of the people who buy, follow and care about Match Point in United States — modelled from more than twelve digital signal sources. Match Point has an estimated audience of 457,895 people in United States.
Match Point fans in United States are concentrated in New York, with strong brand affinity for Noah Baumbach.
The audience is concentrated in New York, California, Texas.
Top brand affinities include Noah Baumbach, Elle Fanning, Suki Waterhouse, with strongest over-indexing on Noah Baumbach (645.32× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Match Point fan in United States shows strong Spirituality tendencies and a notable affinity for Noah Baumbach.
The key figures that characterise the Match Point profile in United States.
| Metric | Value |
|---|---|
| Estimated audience size | 457,895 |
Where the Match Point audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~80K | 3.14× | |
| 02 | California | ~60K | 1.30× | |
| 03 | New Jersey | ~10K | 1.29× | |
| 04 | Massachusetts | ~10K | 1.29× | |
| 05 | Connecticut | ~6K | 1.26× | |
| 06 | Washington, District of Columbia | ~2K | 1.26× | |
| 07 | Vermont | <1K | 1.14× | |
| 08 | Ohio | ~10K | 1.10× | |
| 09 | Oregon | ~6K | 1.10× | |
| 10 | Maine | ~2K | 1.09× | |
| 11 | Rhode Island | ~2K | 1.09× | |
| 12 | Washington | ~9K | 1.07× | |
| 13 | Illinois | ~20K | 1.05× | |
| 14 | South Dakota | ~1K | 1.05× | |
| 15 | Virginia | ~10K | 1.04× | |
| 16 | Maryland | ~8K | 1.03× | |
| 17 | New Hampshire | ~2K | 1.02× | |
| 18 | Texas | ~40K | 1.01× | |
| 19 | Georgia | ~10K | 1.01× | |
| 20 | Pennsylvania | ~10K | 0.99× | |
| 21 | Colorado | ~7K | 0.98× | |
| 22 | Florida | ~30K | 0.97× | |
| 23 | Wisconsin | ~6K | 0.97× | |
| 24 | New Mexico | ~2K | 0.96× | |
| 25 | Hawaii | ~2K | 0.95× | |
| 26 | North Carolina | ~10K | 0.94× | |
| 27 | Missouri | ~7K | 0.94× | |
| 28 | Delaware | ~1K | 0.94× | |
| 29 | Arizona | ~8K | 0.93× | |
| 30 | Minnesota | ~6K | 0.93× | |
| 31 | Utah | ~4K | 0.93× | |
| 32 | Montana | ~1K | 0.93× | |
| 33 | Michigan | ~10K | 0.91× | |
| 34 | Idaho | ~2K | 0.90× | |
| 35 | Tennessee | ~8K | 0.89× | |
| 36 | South Carolina | ~6K | 0.89× | |
| 37 | Nevada | ~4K | 0.89× | |
| 38 | Kansas | ~3K | 0.88× | |
| 39 | Kentucky | ~5K | 0.87× | |
| 40 | Alaska | <1K | 0.87× | |
| 41 | Indiana | ~7K | 0.86× | |
| 42 | Louisiana | ~5K | 0.86× | |
| 43 | Nebraska | ~2K | 0.84× | |
| 44 | North Dakota | <1K | 0.84× | |
| 45 | Arkansas | ~3K | 0.83× | |
| 46 | Oklahoma | ~4K | 0.82× | |
| 47 | Iowa | ~3K | 0.81× | |
| 48 | West Virginia | ~2K | 0.80× | |
| 49 | Mississippi | ~3K | 0.79× | |
| 50 | Alabama | ~5K | 0.78× |
The strongest cross-interests of the Match Point audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Noah Baumbach | Movies & TV | 645.32× | ||
| 02 | Luca Guadagnino | Movies & TV | 459.88× | ||
| 03 | Vicky Cristina Barcelona | Movies & TV | 423.33× | ||
| 04 | Kung Fu Hustle | Movies & TV | 317.63× | ||
| 05 | Midnight in Paris | Movies & TV | 244.14× | ||
| 06 | Suki Waterhouse | Fashion & Accessoires | 212.38× | ||
| 07 | Elle Fanning | Movies & TV | 167.72× | ||
| 08 | Blue Jasmine | Movies & TV | 122.35× | ||
| 09 | The Grand Budapest Hotel | Movies & TV | 106.27× | ||
| 10 | Greta Gerwig | Movies & TV | 91.95× | ||
| 11 | Eat Pray Love | Movies & TV | 89.73× | ||
| 12 | Sofia Coppola | Movies & TV | 60.24× | ||
| 13 | Hayao Miyazaki | Movies & TV | 59.04× | ||
| 14 | Liev Schreiber | Movies & TV | 56.57× | ||
| 15 | The Lobster | Movies & TV | 49.20× | ||
| 16 | Rebecca Hall | Movies & TV | 32.48× | ||
| 17 | Dakota Fanning | Movies & TV | 29.46× | ||
| 18 | Kate Beckinsale | Movies & TV | 20.00× | ||
| 19 | Lily Allen | Music & Radio | 20.00× | ||
| 20 | Jessica Chastain | Movies & TV | 20.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.94× | |
| Indulgence | JOY | 1.61× | |
| Design Affinity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Family Orientation | CONSERVATISM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Match Point. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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