Rascasse Audience Intelligence

Knoll Audience in United States

A data profile of the people who buy, follow and care about Knoll in United States — modelled from more than twelve digital signal sources. Knoll has an estimated audience of 400,363 people in United States.

#155among Metal in United States#10276among Person in United States#5928in Music & Radio

The average Knoll fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Jules Verne, Lou Reed, James Joyce, with strongest over-indexing on Jules Verne (161.57× the country average).

Demographically, the Knoll audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Knoll fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Jules Verne.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knoll profile in United States.

Audience size
400K
in United States
Gender
39.5%♀
60.5% male
Age
35.0
average years
Country rank
#41607
Person in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Knoll fans

39.5% are female, 60.5% are male, average age 35.0.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Knoll audience in United States
MetricValue
Female39.5%
Male60.5%
Average age35.0
Estimated audience size400,363
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Knoll audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3920%
40-4922%
50+8%
Fig. 04

Worldwide distribution

33.0%

of the worldwide Knoll audience comes from United States.

Worldwide audience distribution share by country for Knoll
CountryShare
United States33.0%
Germany12.8%
Japan9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knoll audience in United States is strongest.

Fig. 05

Top regions by affinity

Knoll fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~4K2.27×
02Utah~7K2.03×
03Washington, District of Columbia~2K1.82×
04New York~40K1.65×
05California~60K1.36×
06Michigan~10K1.26×
07Vermont<1K1.21×
08Massachusetts~9K1.19×
09Connecticut~5K1.18×
10New Jersey~10K1.15×
11Washington~9K1.14×
12Oregon~5K1.13×
13Colorado~6K1.06×
14Pennsylvania~10K1.04×
15Kansas~3K1.04×
16Maine~1K1.04×
17Illinois~10K1.02×
18Rhode Island~1K1.02×
19Virginia~9K1.01×
20Missouri~6K1.01×
21New Hampshire~2K0.99×
22Minnesota~5K0.98×
23Alaska<1K0.94×
24Iowa~3K0.93×
25Montana<1K0.93×
26North Dakota<1K0.93×
27Tennessee~7K0.92×
28Maryland~6K0.91×
29Wisconsin~5K0.90×
30Georgia~10K0.89×
31Idaho~2K0.88×
32Hawaii~1K0.87×
33North Carolina~10K0.86×
34Oklahoma~4K0.85×
35West Virginia~2K0.85×
36Delaware<1K0.85×
37Arizona~7K0.84×
38Ohio~10K0.83×
39South Dakota<1K0.83×
40Texas~30K0.82×
41Indiana~6K0.82×
42New Mexico~2K0.82×
43Louisiana~4K0.81×
44Florida~20K0.79×
45Alabama~4K0.78×
46Arkansas~2K0.78×
47Nevada~3K0.75×
48Mississippi~2K0.74×
49South Carolina~4K0.73×
50Kentucky~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Knoll, United States
0.72×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knoll audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knoll audience
#·InterestCategoryAffinity×
01Heaven Shall BurnMusic & Radio424.70×
02AbortedMusic & Radio204.82×
03Jules VerneLiterature161.57×
04James JoyceLiterature121.62×
05Lou ReedMusic & Radio115.70×
06Gabriel García MárquezLiterature108.50×
07HeadbangingMusic & Radio60.92×
08Dennis RodmanSports33.70×
09DeftonesMusic & Radio28.30×
10Death metalMusic & Radio28.25×
11Burial (musician)Music & Radio28.22×
12Sylvia PlathLiterature23.11×
13Chester BenningtonMusic & Radio20.61×
14Debbie HarryMusic & Radio20.00×
15Alice Cooper (band)Music & Radio17.14×
16Ozzy OsbourneMusic & Radio13.33×
17BeetlejuiceMovies & TV10.68×
18Vinyl RecordsMusic & Radio10.05×
19Goth subcultureFashion & Accessoires9.70×
20Giannis AntetokounmpoSports6.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knoll audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knoll audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.59×
SpiritualityBALANCE2.05×
TraditionCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knoll audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
SustainabilityBALANCE0.71×
Pet OwnershipJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Knoll have in United States?

Knoll has an estimated audience of 400,363 people in United States, concentrated in California and New York.

02

What is the gender split and age of Knoll fans?

39.5% of Knoll fans are female, 60.5% are male, with an average age of 35.0 years.

03

Which brands do Knoll fans like most?

Knoll fans show strongest brand affinity for Jules Verne (161.57×), Lou Reed (115.7×), and James Joyce (121.62×) over the country average.

04

Where do Knoll fans live in United States?

Knoll fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Knoll fans also like?

Beyond Knoll itself, the audience over-indexes on Lou Reed (115.7×), James Joyce (121.62×), Aborted (204.82×), and Death metal (28.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Knoll audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Knoll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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