Knoll Audience in United States
Knoll has an estimated audience of 353,396 people in United States. 46.3% are female, 53.7% are male, average age 38.7. Top regions: California, New York, Texas. Top brand affinities: Home Bargains, Winemaking, Israel, Gloria, Royler Gracie.
The average Knoll fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home Bargains, Winemaking, Israel, with strongest over-indexing on Home Bargains (135.77× the country average). Demographically, the Knoll audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Knoll fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 38.7 |
| Estimated audience size | 353,396 |
Audience persona
The typical Knoll fan in United States is balanced, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Home Bargains.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 56,400 | 1.45× |
| New York | 37,234 | 1.89× |
| Texas | 25,122 | 0.83× |
| Florida | 20,365 | 0.85× |
| Illinois | 13,333 | 1.13× |
| Pennsylvania | 13,111 | 1.1× |
| Michigan | 11,914 | 1.29× |
| New Jersey | 11,181 | 1.24× |
| Georgia | 10,146 | 0.93× |
| North Carolina | 9,560 | 0.9× |
| Ohio | 9,206 | 0.85× |
| Virginia | 9,000 | 1.05× |
| Massachusetts | 8,613 | 1.24× |
| Washington | 8,439 | 1.19× |
| Colorado | 6,649 | 1.19× |
| Tennessee | 6,599 | 0.93× |
| Arizona | 6,238 | 0.86× |
| Utah | 6,169 | 1.95× |
| Missouri | 5,954 | 1.05× |
| Maryland | 5,736 | 0.94× |
| Indiana | 5,141 | 0.8× |
| Minnesota | 4,983 | 0.98× |
| Wisconsin | 4,954 | 0.93× |
| Oregon | 4,696 | 1.16× |
| Connecticut | 4,551 | 1.28× |
| Nebraska | 3,838 | 2.17× |
| South Carolina | 3,531 | 0.66× |
| Alabama | 3,364 | 0.68× |
| Louisiana | 3,355 | 0.74× |
| Oklahoma | 2,995 | 0.76× |
| Kansas | 2,838 | 1.02× |
| Kentucky | 2,771 | 0.63× |
| Iowa | 2,744 | 0.94× |
| Nevada | 2,345 | 0.69× |
| Washington, District of Columbia | 2,214 | 2.08× |
| Arkansas | 2,011 | 0.69× |
| Mississippi | 1,784 | 0.61× |
| New Hampshire | 1,377 | 0.99× |
| Maine | 1,328 | 1.05× |
| New Mexico | 1,318 | 0.74× |
| Idaho | 1,307 | 0.74× |
| Hawaii | 1,249 | 0.82× |
| Rhode Island | 1,183 | 1.05× |
| West Virginia | 1,048 | 0.64× |
| Vermont | 764 | 1.23× |
| Montana | 727 | 0.74× |
| Delaware | 656 | 0.67× |
| Alaska | 565 | 0.75× |
| North Dakota | 544 | 0.75× |
| South Dakota | 450 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Bargains | 135.77× | Shopping |
| Winemaking | 15.15× | Food & Beverages |
| Israel | 5.72× | Travel & Leisure |
| Gloria | 20× | Music & Radio |
| Royler Gracie | 109.37× | Sports |
| Steampunk | 8.89× | Fashion & Accessoires |
| Magazine (band) | 8.13× | Music & Radio |
| Homecenter | 22.46× | Shopping |
| Nationality | 2.23× | Politics & Society |
| Home Delivery | 3.1× | Food & Beverages |
| Elsword | 15.91× | Games |
| Nebraska Cornhuskers football | 3.28× | Sports |
| Minnesota | 1.51× | Travel & Leisure |
| Saving | 2.28× | Business & Career |
| Yahoo Sports Fantasy | 5.43× | |
| ESMOD | 29.05× | Business & Career |
| Home staging | 3.95× | Home & Garden |
| Gift registry | 8.92× | Kids & Family |
| Bank account | 1.62× | Business & Career |
| Nebraska | 1.75× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.92 |
| Tradition | CONSERVATISM | 1.58 |
| Urban Lifestyle | OPEN | 1.31 |
| Risk Appetite | THRILL | 1.29 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Social Media Usage | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| Germany | 13.1% |
| Japan | 10.3% |
See Knoll audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
Frequently asked questions
How many fans does Knoll have in United States?
Knoll has an estimated audience of 353,396 people in United States, concentrated in California and New York.
What is the gender split and age of Knoll fans?
46.3% of Knoll fans are female, 53.7% are male, with an average age of 38.7 years.
Which brands do Knoll fans like most?
Knoll fans show strongest brand affinity for Home Bargains (135.77×), Winemaking (15.15×), and Israel (5.72×) over the country average.
Where do Knoll fans live in United States?
Knoll fans in United States are most concentrated in California (reach 56,400), New York (reach 37,234), and Texas (reach 25,122). These three regions account for the largest share of the active audience.
What other brands do Knoll fans also like?
Beyond Knoll itself, the audience over-indexes on Winemaking (15.15×), Israel (5.72×), Gloria (20×), and Royler Gracie (109.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Knoll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.