Headbanging Audience in United States
Headbanging has an estimated audience of 382,402 people in United States. 28.2% are female, 71.8% are male, average age 32.4. Top regions: California, Texas, Florida. Top brand affinities: Casey, Nebula, Cancer, Maroon, Godzilla.
The average Headbanging fan in United States is 32.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Casey, Nebula, Cancer, with strongest over-indexing on Casey (23.89× the country average). Demographically, the Headbanging audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Headbanging fans
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 32.4 |
| Estimated audience size | 382,402 |
Audience persona
The typical Headbanging fan in United States is more male, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Casey.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 60,166 | 1.43× |
| Texas | 38,766 | 1.18× |
| Florida | 27,205 | 1.05× |
| New York | 25,039 | 1.17× |
| Illinois | 14,469 | 1.14× |
| Pennsylvania | 13,706 | 1.06× |
| North Carolina | 12,130 | 1.05× |
| Georgia | 11,671 | 0.99× |
| Ohio | 11,416 | 0.97× |
| Virginia | 10,903 | 1.17× |
| New Jersey | 10,877 | 1.12× |
| Washington | 9,758 | 1.27× |
| Michigan | 9,381 | 0.94× |
| Massachusetts | 8,780 | 1.17× |
| Arizona | 8,122 | 1.04× |
| Tennessee | 7,147 | 0.93× |
| Indiana | 6,914 | 0.99× |
| Maryland | 6,685 | 1.02× |
| Colorado | 6,539 | 1.08× |
| Missouri | 5,812 | 0.94× |
| Minnesota | 5,771 | 1.05× |
| Wisconsin | 5,622 | 0.98× |
| South Carolina | 5,222 | 0.91× |
| Kentucky | 5,045 | 1.05× |
| Louisiana | 4,790 | 0.97× |
| Oregon | 4,628 | 1.06× |
| Nevada | 4,236 | 1.15× |
| Alabama | 4,105 | 0.77× |
| Oklahoma | 3,863 | 0.91× |
| Connecticut | 3,640 | 0.95× |
| Utah | 3,547 | 1.04× |
| Iowa | 3,033 | 0.96× |
| Kansas | 2,934 | 0.97× |
| Arkansas | 2,811 | 0.89× |
| Mississippi | 2,309 | 0.73× |
| New Mexico | 1,927 | 1× |
| Nebraska | 1,823 | 0.95× |
| Idaho | 1,630 | 0.85× |
| New Hampshire | 1,512 | 1× |
| Maine | 1,347 | 0.98× |
| Hawaii | 1,246 | 0.76× |
| Washington, District of Columbia | 1,162 | 1.01× |
| Alaska | 1,127 | 1.38× |
| West Virginia | 1,059 | 0.59× |
| Rhode Island | 955 | 0.78× |
| Montana | 921 | 0.87× |
| Delaware | 805 | 0.76× |
| South Dakota | 788 | 0.89× |
| North Dakota | 767 | 0.98× |
| Vermont | 718 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Casey | 23.89× | Music & Radio |
| Nebula | 57.38× | Music & Radio |
| Cancer | 56.31× | Music & Radio |
| Maroon | 31.84× | Music & Radio |
| Godzilla | 11.63× | Movies & TV |
| Deadlock | 46.23× | Music & Radio |
| Animosity | 40.48× | Music & Radio |
| Mercenary | 48.65× | Music & Radio |
| Cognitive | 45.75× | Music & Radio |
| Cardinals | 15.54× | Music & Radio |
| Barbie | 10.41× | Movies & TV |
| Hatchet | 45.31× | Music & Radio |
| Behemoth (band) | 51.87× | Music & Radio |
| Pestilence | 56.31× | Music & Radio |
| Ace Frehley | 17.5× | Music & Radio |
| Corrosion of Conformity | 30.37× | Music & Radio |
| Sharks | 14.49× | Music & Radio |
| MØL | 25.91× | Music & Radio |
| Bloom | 24.74× | Music & Radio |
| TikTok | 4.37× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.97 |
| Early Adopter Mentality | POWER | 1.46 |
| Individualism | JOY | 1.24 |
| Urban Lifestyle | OPEN | 1.17 |
| LGBTQ+ Identity | OPEN | 1.12 |
| Tradition | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.4% |
| Italy | 5.9% |
| Germany | 5.7% |
See Headbanging audiences in other countries
More Music festival audiences in United States
- Lollapalooza (10,765,898)
- American Music Award (8,042,346)
- Woodstock (5,762,485)
- Coachella Valley Music and Arts Festival (5,239,804)
- Exit (festival) (5,162,704)
Frequently asked questions
How many fans does Headbanging have in United States?
Headbanging has an estimated audience of 382,402 people in United States, concentrated in California and Texas.
What is the gender split and age of Headbanging fans?
28.2% of Headbanging fans are female, 71.8% are male, with an average age of 32.4 years.
Which brands do Headbanging fans like most?
Headbanging fans show strongest brand affinity for Casey (23.89×), Nebula (57.38×), and Cancer (56.31×) over the country average.
Where do Headbanging fans live in United States?
Headbanging fans in United States are most concentrated in California (reach 60,166), Texas (reach 38,766), and Florida (reach 27,205). These three regions account for the largest share of the active audience.
What other brands do Headbanging fans also like?
Beyond Headbanging itself, the audience over-indexes on Nebula (57.38×), Cancer (56.31×), Maroon (31.84×), and Godzilla (11.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Headbanging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.