A data profile of the people who buy, follow and care about Headbanging in United States — modelled from more than twelve digital signal sources. Headbanging has an estimated audience of 382,445 people in United States.
The average Headbanging fan in United States is 32.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Casey, Nebula, Cancer, with strongest over-indexing on Casey (23.89× the country average).
Demographically, the Headbanging audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Headbanging fan in United States is more male, around 32.4 years old, with strong Mindfulness tendencies and a notable affinity for Casey.
The key figures that characterise the Headbanging profile in United States.
28.2% are female, 71.8% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 32.4 |
| Estimated audience size | 382,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 7% |
Where the Headbanging audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~50K | 1.30× | |
| 02 | Washington | ~9K | 1.12× | |
| 03 | Texas | ~40K | 1.11× | |
| 04 | Massachusetts | ~8K | 1.09× | |
| 05 | New York | ~20K | 1.08× | |
| 06 | Nevada | ~4K | 1.08× | |
| 07 | Virginia | ~10K | 1.05× | |
| 08 | New Mexico | ~2K | 1.05× | |
| 09 | Illinois | ~10K | 1.04× | |
| 10 | Oregon | ~5K | 1.04× | |
| 11 | Alaska | <1K | 1.04× | |
| 12 | North Carolina | ~10K | 1.03× | |
| 13 | New Jersey | ~10K | 1.03× | |
| 14 | Maryland | ~7K | 1.03× | |
| 15 | Vermont | <1K | 1.03× | |
| 16 | Colorado | ~6K | 1.02× | |
| 17 | Utah | ~3K | 1.02× | |
| 18 | Florida | ~30K | 1.01× | |
| 19 | Minnesota | ~6K | 1.01× | |
| 20 | North Dakota | <1K | 1.01× | |
| 21 | Kentucky | ~5K | 1.00× | |
| 22 | Washington, District of Columbia | ~1K | 1.00× | |
| 23 | Pennsylvania | ~10K | 0.99× | |
| 24 | Arizona | ~8K | 0.99× | |
| 25 | Indiana | ~7K | 0.99× | |
| 26 | Wisconsin | ~6K | 0.99× | |
| 27 | Maine | ~1K | 0.99× | |
| 28 | Rhode Island | ~1K | 0.99× | |
| 29 | Montana | ~1K | 0.99× | |
| 30 | South Dakota | <1K | 0.99× | |
| 31 | Louisiana | ~5K | 0.98× | |
| 32 | Oklahoma | ~4K | 0.98× | |
| 33 | Connecticut | ~4K | 0.98× | |
| 34 | Kansas | ~3K | 0.98× | |
| 35 | Idaho | ~2K | 0.98× | |
| 36 | Nebraska | ~2K | 0.98× | |
| 37 | Hawaii | ~2K | 0.98× | |
| 38 | Delaware | ~1K | 0.98× | |
| 39 | Georgia | ~10K | 0.97× | |
| 40 | Tennessee | ~7K | 0.97× | |
| 41 | Mississippi | ~3K | 0.97× | |
| 42 | Iowa | ~3K | 0.97× | |
| 43 | New Hampshire | ~1K | 0.97× | |
| 44 | Missouri | ~6K | 0.96× | |
| 45 | Michigan | ~10K | 0.95× | |
| 46 | Arkansas | ~3K | 0.95× | |
| 47 | West Virginia | ~2K | 0.95× | |
| 48 | Ohio | ~10K | 0.94× | |
| 49 | Alabama | ~5K | 0.94× | |
| 50 | South Carolina | ~5K | 0.93× |
The strongest cross-interests of the Headbanging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nebula | Music & Radio | 57.38× | ||
| 02 | Cancer | Music & Radio | 56.31× | ||
| 03 | Pestilence | Music & Radio | 56.31× | ||
| 04 | Behemoth (band) | Music & Radio | 51.87× | ||
| 05 | Mercenary | Music & Radio | 48.65× | ||
| 06 | Deadlock | Music & Radio | 46.23× | ||
| 07 | Cognitive | Music & Radio | 45.75× | ||
| 08 | Hatchet | Music & Radio | 45.31× | ||
| 09 | Wind Rose | Music & Radio | 44.39× | ||
| 10 | Animosity | Music & Radio | 40.48× | ||
| 11 | Daughters | Music & Radio | 34.46× | ||
| 12 | Maroon | Music & Radio | 31.84× | ||
| 13 | MØL | Music & Radio | 25.91× | ||
| 14 | Bloom | Music & Radio | 24.74× | ||
| 15 | Casey | Music & Radio | 23.89× | ||
| 16 | Ace Frehley | Music & Radio | 17.50× | ||
| 17 | Cardinals | Music & Radio | 15.54× | ||
| 18 | Sharks | Music & Radio | 14.49× | ||
| 19 | Godzilla | Movies & TV | 11.63× | ||
| 20 | Barbie | Movies & TV | 10.41× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.23× | |
| Pet Ownership | JOY | 2.66× | |
| Patriotism | CONSERVATISM | 2.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.93× | |
| DIY Mentality | THRILL | 0.95× |
Headbanging has an estimated audience of 382,445 people in United States, concentrated in California and Texas.
28.2% of Headbanging fans are female, 71.8% are male, with an average age of 32.4 years.
Headbanging fans show strongest brand affinity for Casey (23.89×), Nebula (57.38×), and Cancer (56.31×) over the country average.
Headbanging fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Headbanging itself, the audience over-indexes on Nebula (57.38×), Cancer (56.31×), Deadlock (46.23×), and Godzilla (11.63×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Headbanging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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