A data profile of the people who buy, follow and care about Animosity in United States — modelled from more than twelve digital signal sources. Animosity has an estimated audience of 2,611,108 people in United States.
The average Animosity fan in United States is 28.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Heaven Shall Burn, Aborted, Judas Priest, with strongest over-indexing on Heaven Shall Burn (335.65× the country average).
Demographically, the Animosity audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Animosity fan in United States is more male, around 28.6 years old, with strong Patriotism tendencies and a notable affinity for Heaven Shall Burn.
The key figures that characterise the Animosity profile in United States.
15.4% are female, 84.6% are male, average age 28.6.
| Metric | Value |
|---|---|
| Female | 15.4% |
| Male | 84.6% |
| Average age | 28.6 |
| Estimated audience size | 2,611,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 42% | |
| 30-39 | 13% | |
| 40-49 | 5% | |
| 50+ | 3% |
of the worldwide Animosity audience comes from United States.
| Country | Share |
|---|---|
| United States | 69.3% |
| United Kingdom | 10.4% |
| Canada | 4.5% |
Where the Animosity audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~400K | 1.28× | |
| 02 | Hawaii | ~20K | 1.25× | |
| 03 | Alaska | ~8K | 1.21× | |
| 04 | South Dakota | ~8K | 1.19× | |
| 05 | Texas | ~300K | 1.17× | |
| 06 | Oklahoma | ~40K | 1.13× | |
| 07 | Arizona | ~70K | 1.11× | |
| 08 | New Mexico | ~20K | 1.09× | |
| 09 | Mississippi | ~30K | 1.08× | |
| 10 | North Carolina | ~100K | 1.07× | |
| 11 | Louisiana | ~40K | 1.06× | |
| 12 | Nevada | ~30K | 1.06× | |
| 13 | North Dakota | ~6K | 1.05× | |
| 14 | Arkansas | ~30K | 1.03× | |
| 15 | Kansas | ~20K | 1.03× | |
| 16 | Washington | ~60K | 1.02× | |
| 17 | Indiana | ~60K | 1.02× | |
| 18 | Illinois | ~100K | 1.01× | |
| 19 | Georgia | ~90K | 1.01× | |
| 20 | Kentucky | ~40K | 1.01× | |
| 21 | Nebraska | ~20K | 1.01× | |
| 22 | West Virginia | ~10K | 1.01× | |
| 23 | Virginia | ~70K | 1.00× | |
| 24 | Missouri | ~50K | 1.00× | |
| 25 | New York | ~200K | 0.98× | |
| 26 | Maryland | ~50K | 0.98× | |
| 27 | Florida | ~200K | 0.97× | |
| 28 | Pennsylvania | ~100K | 0.97× | |
| 29 | Ohio | ~90K | 0.97× | |
| 30 | New Jersey | ~70K | 0.97× | |
| 31 | Minnesota | ~40K | 0.97× | |
| 32 | Oregon | ~30K | 0.97× | |
| 33 | Delaware | ~8K | 0.97× | |
| 34 | Michigan | ~80K | 0.96× | |
| 35 | Alabama | ~40K | 0.95× | |
| 36 | Idaho | ~10K | 0.95× | |
| 37 | Montana | ~8K | 0.95× | |
| 38 | Vermont | ~5K | 0.93× | |
| 39 | Tennessee | ~60K | 0.92× | |
| 40 | Wisconsin | ~40K | 0.92× | |
| 41 | Iowa | ~20K | 0.92× | |
| 42 | Maine | ~10K | 0.92× | |
| 43 | Rhode Island | ~9K | 0.92× | |
| 44 | Connecticut | ~30K | 0.91× | |
| 45 | Massachusetts | ~50K | 0.90× | |
| 46 | Colorado | ~40K | 0.90× | |
| 47 | South Carolina | ~40K | 0.90× | |
| 48 | Utah | ~20K | 0.89× | |
| 49 | New Hampshire | ~10K | 0.86× | |
| 50 | Washington, District of Columbia | ~7K | 0.78× |
The strongest cross-interests of the Animosity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heaven Shall Burn | Music & Radio | 335.65× | ||
| 02 | Aborted | Music & Radio | 102.97× | ||
| 03 | August Burns Red | Music & Radio | 42.85× | ||
| 04 | Headbanging | Music & Radio | 40.48× | ||
| 05 | Melvins | Music & Radio | 36.20× | ||
| 06 | Bayer 04 Leverkusen | Sports | 31.67× | ||
| 07 | Judas Priest | Music & Radio | 28.00× | ||
| 08 | Babymetal | Music & Radio | 26.45× | ||
| 09 | Rammstein | Music & Radio | 26.12× | ||
| 10 | Buckethead | Music & Radio | 25.42× | ||
| 11 | Three Days Grace | Music & Radio | 21.21× | ||
| 12 | Pantera | Music & Radio | 16.30× | ||
| 13 | Limp Bizkit | Music & Radio | 13.03× | ||
| 14 | Nu metal | Music & Radio | 11.58× | ||
| 15 | Thrash metal | Music & Radio | 10.29× | ||
| 16 | Death metal | Music & Radio | 8.73× | ||
| 17 | Goth subculture | Fashion & Accessoires | 7.49× | ||
| 18 | Ozzy Osbourne | Music & Radio | 6.42× | ||
| 19 | Beetlejuice | Movies & TV | 4.69× | ||
| 20 | Burger King | Food & Beverages | 3.26× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.42× | |
| Tradition | CONSERVATISM | 1.81× | |
| Extroversion | THRILL | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.57× | |
| DIY Mentality | THRILL | 0.64× | |
| Family Orientation | CONSERVATISM | 0.64× |
Animosity has an estimated audience of 2,611,108 people in United States, concentrated in California and Texas.
15.4% of Animosity fans are female, 84.6% are male, with an average age of 28.6 years.
Animosity fans show strongest brand affinity for Heaven Shall Burn (335.65×), Aborted (102.97×), and Judas Priest (28×) over the country average.
Animosity fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Animosity itself, the audience over-indexes on Aborted (102.97×), Judas Priest (28×), Thrash metal (10.29×), and Beetlejuice (4.69×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Animosity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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