Daughters Audience in United States

Daughters has an estimated audience of 1,606,325 people in United States. 32.2% are female, 67.8% are male, average age 33.9. Top brand affinities: Die Antwoord, Buckethead, Kate Beckinsale, TMC (TV channel), Frank Zappa.

Top brand affinities include Die Antwoord, Buckethead, Kate Beckinsale, with strongest over-indexing on Die Antwoord (113.5× the country average). Demographically, the Daughters audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Daughters fans

Demographic split for Daughters audience in United States
MetricValue
Female32.2%
Male67.8%
Average age33.9
Estimated audience size1,606,325

Audience persona

The typical Daughters fan in United States is more male, around 33.9 years old, with strong Tradition tendencies and a notable affinity for Die Antwoord.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daughters audience
BrandAffinityCategory
Die Antwoord113.5×Music & Radio
Buckethead60.74×Music & Radio
Kate Beckinsale20×Movies & TV
TMC (TV channel)51.72×Movies & TV
Frank Zappa38.85×Music & Radio
Thrash metal14.78×Music & Radio
Will Poulter20×Movies & TV
Jessica Chastain20×Movies & TV
Melvins54.95×Music & Radio
Heaven Shall Burn250×Music & Radio
Babymetal33.37×Music & Radio
Suki Waterhouse20×Fashion & Accessoires
August Burns Red65.55×Music & Radio
System of a Down20.18×Music & Radio
Rick and Morty6.6×Movies & TV
The Kills30.11×Music & Radio
Deftones17.07×Music & Radio
Mastodon (band)46.05×Music & Radio
Superman2.1×Movies & TV
Pokémon4.32×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daughters audience
TraitClusterScore
TraditionCONSERVATISM1.86
Early Adopter MentalityPOWER1.66
LGBTQ+ IdentityOPEN1.47
PatriotismCONSERVATISM1.4
ExtroversionTHRILL1.33
Risk AppetiteTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Daughters
CountryShare
India27.9%
United States26.0%
Japan8.6%

See Daughters audiences in other countries

More Rock audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Daughters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.