A data profile of the people who buy, follow and care about Daughters in United States — modelled from more than twelve digital signal sources. Daughters has an estimated audience of 1,893,199 people in United States.
The average Daughters fan in United States is 31.7 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Die Antwoord, Buckethead, Deftones, with strongest over-indexing on Die Antwoord (98.42× the country average).
Demographically, the Daughters audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Daughters fan in United States is more male, around 31.7 years old, with strong Patriotism tendencies and a notable affinity for Die Antwoord.
The key figures that characterise the Daughters profile in United States.
25.0% are female, 75.0% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 25.0% |
| Male | 75.0% |
| Average age | 31.7 |
| Estimated audience size | 1,893,199 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 10% |
Where the Daughters audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Louisiana | ~30K | 1.33× | |
| 02 | Mississippi | ~20K | 1.28× | |
| 03 | Alabama | ~30K | 1.22× | |
| 04 | Texas | ~200K | 1.20× | |
| 05 | North Carolina | ~70K | 1.20× | |
| 06 | Georgia | ~70K | 1.17× | |
| 07 | South Carolina | ~30K | 1.17× | |
| 08 | Arkansas | ~20K | 1.17× | |
| 09 | Oklahoma | ~20K | 1.13× | |
| 10 | Oregon | ~20K | 1.12× | |
| 11 | New Mexico | ~10K | 1.11× | |
| 12 | Florida | ~100K | 1.10× | |
| 13 | California | ~200K | 1.09× | |
| 14 | Maryland | ~40K | 1.09× | |
| 15 | Missouri | ~30K | 1.07× | |
| 16 | Maine | ~7K | 1.06× | |
| 17 | Michigan | ~50K | 1.05× | |
| 18 | Indiana | ~40K | 1.05× | |
| 19 | West Virginia | ~9K | 1.05× | |
| 20 | Ohio | ~60K | 1.04× | |
| 21 | Tennessee | ~40K | 1.04× | |
| 22 | Kentucky | ~20K | 1.03× | |
| 23 | Pennsylvania | ~60K | 1.02× | |
| 24 | New Jersey | ~50K | 1.02× | |
| 25 | New York | ~100K | 1.01× | |
| 26 | Illinois | ~60K | 1.00× | |
| 27 | Virginia | ~50K | 1.00× | |
| 28 | Arizona | ~40K | 1.00× | |
| 29 | Delaware | ~5K | 0.98× | |
| 30 | Connecticut | ~20K | 0.97× | |
| 31 | Kansas | ~10K | 0.97× | |
| 32 | Nevada | ~20K | 0.96× | |
| 33 | Idaho | ~9K | 0.95× | |
| 34 | South Dakota | ~4K | 0.94× | |
| 35 | Hawaii | ~8K | 0.93× | |
| 36 | Nebraska | ~9K | 0.92× | |
| 37 | Iowa | ~10K | 0.91× | |
| 38 | Alaska | ~4K | 0.91× | |
| 39 | Washington | ~30K | 0.90× | |
| 40 | Wisconsin | ~30K | 0.90× | |
| 41 | Minnesota | ~20K | 0.90× | |
| 42 | North Dakota | ~3K | 0.90× | |
| 43 | Rhode Island | ~5K | 0.86× | |
| 44 | Montana | ~4K | 0.86× | |
| 45 | Washington, District of Columbia | ~5K | 0.84× | |
| 46 | New Hampshire | ~6K | 0.82× | |
| 47 | Vermont | ~3K | 0.82× | |
| 48 | Colorado | ~20K | 0.80× | |
| 49 | Massachusetts | ~30K | 0.78× | |
| 50 | Utah | ~10K | 0.76× |
The strongest cross-interests of the Daughters audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heaven Shall Burn | Music & Radio | 266.67× | ||
| 02 | Die Antwoord | Music & Radio | 98.42× | ||
| 03 | Buckethead | Music & Radio | 80.41× | ||
| 04 | Melvins | Music & Radio | 69.64× | ||
| 05 | Aborted | Music & Radio | 64.37× | ||
| 06 | Babymetal | Music & Radio | 39.67× | ||
| 07 | Frank Zappa | Music & Radio | 39.61× | ||
| 08 | Deftones | Music & Radio | 36.26× | ||
| 09 | TMC (TV channel) | Movies & TV | 35.26× | ||
| 10 | Fugazi | Music & Radio | 31.99× | ||
| 11 | Rammstein | Music & Radio | 26.14× | ||
| 12 | The Kills | Music & Radio | 25.16× | ||
| 13 | Chester Bennington | Music & Radio | 20.76× | ||
| 14 | Kate Beckinsale | Movies & TV | 20.00× | ||
| 15 | Jessica Chastain | Movies & TV | 20.00× | ||
| 16 | Suki Waterhouse | Fashion & Accessoires | 20.00× | ||
| 17 | System of a Down | Music & Radio | 19.96× | ||
| 18 | Will Poulter | Movies & TV | 18.96× | ||
| 19 | Thrash metal | Music & Radio | 13.37× | ||
| 20 | Ozzy Osbourne | Music & Radio | 8.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.27× | |
| Tradition | CONSERVATISM | 1.94× | |
| Individualism | JOY | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Sustainability | BALANCE | 0.69× |
Daughters has an estimated audience of 1,893,199 people in United States, concentrated in California and Texas.
25.0% of Daughters fans are female, 75.0% are male, with an average age of 31.7 years.
Daughters fans show strongest brand affinity for Die Antwoord (98.42×), Buckethead (80.41×), and Deftones (36.26×) over the country average.
Daughters fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Daughters itself, the audience over-indexes on Buckethead (80.41×), Deftones (36.26×), Kate Beckinsale (20×), and Melvins (69.64×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Daughters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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