Deadlock Audience in United States
Deadlock has an estimated audience of 2,023,435 people in United States. 35.8% are female, 64.2% are male, average age 37.4. Top brand affinities: Winemaking, Gloria, Dog breed, 3D printing, Israel.
Top brand affinities include Winemaking, Gloria, Dog breed, with strongest over-indexing on Winemaking (13.83× the country average). Demographically, the Deadlock audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Tradition, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Deadlock fans
| Metric | Value |
|---|---|
| Female | 35.8% |
| Male | 64.2% |
| Average age | 37.4 |
| Estimated audience size | 2,023,435 |
Audience persona
The typical Deadlock fan in United States is more male, around 37.4 years old, with strong Tradition tendencies and a notable affinity for Winemaking.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winemaking | 13.83× | Food & Beverages |
| Gloria | 20× | Music & Radio |
| Dog breed | 2.25× | Pets & Animals |
| 3D printing | 4.38× | Technology & Electronics |
| Israel | 3.47× | Travel & Leisure |
| Home construction | 2.33× | Home & Garden |
| Monmouth County, New Jersey | 15.4× | Travel & Leisure |
| Edelman (firm) | 30.95× | Business & Career |
| Minnesota | 1.95× | Travel & Leisure |
| Harmony Korine | 11.63× | Movies & TV |
| Google Photos | 2.53× | Technology & Electronics |
| Alaska | 1.58× | Travel & Leisure |
| Jeep Wagoneer | 4.72× | Cars & Mobility |
| Bank account | 2.04× | Business & Career |
| Staycation | 2.61× | Home & Garden |
| JibJab | 4.3× | Internet & Social Media |
| Personalised Gifts | 3.14× | Home & Garden |
| Nebraska | 1.95× | Travel & Leisure |
| Justice | 2.05× | Politics & Society |
| Unique Gifts | 1.59× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.04 |
| Extroversion | THRILL | 1.8 |
| Individualism | JOY | 1.61 |
| Risk Appetite | THRILL | 1.58 |
| Patriotism | CONSERVATISM | 1.46 |
| Early Adopter Mentality | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| Brazil | 11.8% |
| United Kingdom | 5.7% |
See Deadlock audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Deadlock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.