Rascasse Audience Intelligence

Deadlock Audience in United States

A data profile of the people who buy, follow and care about Deadlock in United States — modelled from more than twelve digital signal sources. Deadlock has an estimated audience of 2,990,365 people in United States.

#22among Metal in United States#1584among Person in United States#1054in Music & Radio

The average Deadlock fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Heaven Shall Burn, Queensrÿche, Powerwolf, with strongest over-indexing on Heaven Shall Burn (692.31× the country average).

Demographically, the Deadlock audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deadlock fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Heaven Shall Burn.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deadlock profile in United States.

Audience size
3M
in United States
Gender
26.8%♀
73.2% male
Age
34.9
average years
Country rank
#10342
Person in United States
Fig. 01

Search interest · 12-month trend

+321%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deadlock fans

26.8% are female, 73.2% are male, average age 34.9.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for Deadlock audience in United States
MetricValue
Female26.8%
Male73.2%
Average age34.9
Estimated audience size2,990,365
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Deadlock audience in United States
Age bracketShare%
16-1923%
20-2931%
30-3921%
40-4912%
50+13%
Fig. 04

Worldwide distribution

38.6%

of the worldwide Deadlock audience comes from United States.

Worldwide audience distribution share by country for Deadlock
CountryShare
United States38.6%
Brazil10.3%
Australia5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deadlock audience in United States is strongest.

Fig. 05

Top regions by affinity

Deadlock fans by region: top regions in United States
#RegionReachAffinity×
01Washington~80K1.57×
02California~400K1.35×
03Oregon~40K1.35×
04Utah~30K1.25×
05Alaska~6K1.25×
06Nevada~30K1.19×
07Virginia~60K1.12×
08Oklahoma~30K1.12×
09Colorado~40K1.10×
10Arizona~50K1.09×
11Hawaii~10K1.09×
12Texas~200K1.08×
13Georgia~80K1.04×
14Maryland~40K1.04×
15Missouri~40K1.04×
16Idaho~10K1.04×
17Florida~200K1.03×
18Michigan~60K1.03×
19Massachusetts~50K1.02×
20Kentucky~30K1.02×
21Kansas~20K1.02×
22Minnesota~30K1.00×
23Illinois~80K0.99×
24Connecticut~20K0.99×
25North Carolina~70K0.98×
26Indiana~40K0.98×
27Arkansas~20K0.98×
28New Jersey~60K0.97×
29Pennsylvania~80K0.96×
30Ohio~70K0.96×
31Wisconsin~30K0.96×
32New Hampshire~9K0.96×
33Rhode Island~7K0.96×
34Nebraska~10K0.95×
35North Dakota~5K0.95×
36New York~100K0.94×
37Maine~8K0.94×
38Iowa~20K0.92×
39Vermont~4K0.92×
40Tennessee~40K0.91×
41West Virginia~10K0.91×
42Louisiana~30K0.90×
43South Dakota~5K0.89×
44New Mexico~10K0.87×
45Montana~6K0.86×
46Alabama~30K0.85×
47Delaware~6K0.84×
48South Carolina~30K0.82×
49Mississippi~10K0.75×
50Washington, District of Columbia~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Deadlock, United States
0.68×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deadlock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deadlock audience
#·InterestCategoryAffinity×
01Heaven Shall BurnMusic & Radio692.31×
02PowerwolfMusic & Radio125.87×
03QueensrÿcheMusic & Radio56.11×
04August Burns RedMusic & Radio46.76×
05HeadbangingMusic & Radio46.23×
06Arch EnemyMusic & Radio34.24×
07System of a DownMusic & Radio25.84×
08RammsteinMusic & Radio23.30×
09Six Feet Under (TV series)Movies & TV20.00×
10DeftonesMusic & Radio18.02×
11Cumberland FarmsShopping17.12×
12Scorpions (band)Music & Radio16.31×
13Iron MaidenMusic & Radio14.17×
14Slipknot (band)Music & Radio13.47×
15Chester BenningtonMusic & Radio12.73×
16Stitch!Movies & TV10.60×
17Zaxby'sFood & Beverages9.54×
18Death metalMusic & Radio7.87×
19Thrash metalMusic & Radio7.76×
20Ozzy OsbourneMusic & Radio6.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deadlock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deadlock audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.39×
TraditionCONSERVATISM1.77×
IndividualismJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deadlock audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Design AffinityPREMIUM0.67×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deadlock have in United States?

Deadlock has an estimated audience of 2,990,365 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Deadlock fans?

26.8% of Deadlock fans are female, 73.2% are male, with an average age of 34.9 years.

03

Which brands do Deadlock fans like most?

Deadlock fans show strongest brand affinity for Heaven Shall Burn (692.31×), Queensrÿche (56.11×), and Powerwolf (125.87×) over the country average.

04

Where do Deadlock fans live in United States?

Deadlock fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Deadlock fans also like?

Beyond Deadlock itself, the audience over-indexes on Queensrÿche (56.11×), Powerwolf (125.87×), System of a Down (25.84×), and Scorpions (band) (16.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Deadlock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deadlock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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