Deadlock Audience in United States
Deadlock has an estimated audience of 2,023,435 people in United States. 35.8% are female, 64.2% are male, average age 37.4. Top brand affinities: Heaven Shall Burn, Stitch!, System of a Down, Volbeat, Queensrÿche.
Top brand affinities include Heaven Shall Burn, Stitch!, System of a Down, with strongest over-indexing on Heaven Shall Burn (610.86× the country average). Demographically, the Deadlock audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Tradition, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Deadlock fans
| Metric | Value |
|---|---|
| Female | 35.8% |
| Male | 64.2% |
| Average age | 37.4 |
| Estimated audience size | 2,023,435 |
Audience persona
The typical Deadlock fan in United States is more male, around 37.4 years old, with strong Tradition tendencies and a notable affinity for Heaven Shall Burn.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Heaven Shall Burn | 610.86× | Music & Radio |
| Stitch! | 19.56× | Movies & TV |
| System of a Down | 32.61× | Music & Radio |
| Volbeat | 38.85× | Music & Radio |
| Queensrÿche | 37.24× | Music & Radio |
| August Burns Red | 55.1× | Music & Radio |
| Linkin Park | 13.42× | Music & Radio |
| Immortal (band) | 21.57× | Music & Radio |
| Ice Nine Kills | 28.8× | Music & Radio |
| Thrash metal | 8.52× | Music & Radio |
| Action role-playing game | 6.13× | Games |
| Scorpions (band) | 11.14× | Music & Radio |
| Anime and manga fandom | 4.16× | Literature |
| Superman | 1.8× | Movies & TV |
| Death metal | 7.79× | Music & Radio |
| Six Feet Under (TV series) | 20× | Movies & TV |
| Rick and Morty | 4.82× | Movies & TV |
| Brooch | 20.46× | Fashion & Accessoires |
| Arch Enemy | 30.95× | Music & Radio |
| Avenged Sevenfold | 18.1× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.04 |
| Extroversion | THRILL | 1.8 |
| Individualism | JOY | 1.61 |
| Risk Appetite | THRILL | 1.58 |
| Patriotism | CONSERVATISM | 1.46 |
| Early Adopter Mentality | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| Brazil | 11.8% |
| United Kingdom | 5.7% |
See Deadlock audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Deadlock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.