Deadlock Audience in Germany
Deadlock has an estimated audience of 287,137 people in Germany. 35.9% are female, 64.1% are male, average age 39.6. Top brand affinities: KLIX (AM), Dog breed, Israel, Goosebumps (film), Da Hool.
Top brand affinities include KLIX (AM), Dog breed, Israel, with strongest over-indexing on KLIX (AM) (25.36× the country average). Demographically, the Deadlock audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Tradition, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Deadlock fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 39.6 |
| Estimated audience size | 287,137 |
Audience persona
The typical Deadlock fan in Germany is more male, around 39.6 years old, with strong Tradition tendencies and a notable affinity for KLIX (AM).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 25.36× | Music & Radio |
| Dog breed | 8.48× | Pets & Animals |
| Israel | 11.13× | Travel & Leisure |
| Goosebumps (film) | 51.76× | Movies & TV |
| Da Hool | 63.8× | Music & Radio |
| San Javier, Murcia | 51.27× | Travel & Leisure |
| Columbia, Missouri | 62.62× | Travel & Leisure |
| Palestine Polytechnic University | 19.09× | Business & Career |
| KLOS | 21.26× | Music & Radio |
| Hobby Lobby | 9.63× | Home & Garden |
| Winemaking | 6.51× | Food & Beverages |
| Scratching post | 7.91× | Pets & Animals |
| Icon (magazine) | 3.24× | Arts & Culture |
| Hormones: The Series | 10.88× | Movies & TV |
| Gorinchem | 15.74× | Travel & Leisure |
| Jane Eyre (1996 film) | 9.55× | Movies & TV |
| Pediatric Hematology and Oncology | 10.96× | Health |
| Haberler | 1.54× | News |
| Scott Henderson | 37.1× | Music & Radio |
| Progressive rock | 1.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2 |
| Extroversion | THRILL | 1.5 |
| Individualism | JOY | 1.41 |
| Patriotism | CONSERVATISM | 1.27 |
| Early Adopter Mentality | POWER | 1.25 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| Brazil | 11.8% |
| United Kingdom | 5.7% |
See Deadlock audiences in other countries
More Metal audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deadlock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.