A data profile of the people who buy, follow and care about Deadlock in Germany — modelled from more than twelve digital signal sources. Deadlock has an estimated audience of 382,240 people in Germany.
The average Deadlock fan in Germany is 33.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sepultura, Eskimo Callboy, Power metal, with strongest over-indexing on Sepultura (126.17× the country average).
Demographically, the Deadlock audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Deadlock fan in Germany is more male, around 33.2 years old, with strong Tradition tendencies and a notable affinity for Sepultura.
The key figures that characterise the Deadlock profile in Germany.
18.6% are female, 81.4% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 18.6% |
| Male | 81.4% |
| Average age | 33.2 |
| Estimated audience size | 382,240 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 36% | |
| 30-39 | 26% | |
| 40-49 | 11% | |
| 50+ | 5% |
of the worldwide Deadlock audience comes from Germany.
| Country | Share |
|---|---|
| United States | 38.6% |
| Brazil | 10.3% |
| Australia | 5.8% |
Where the Deadlock audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~30K | 1.25× | |
| 02 | Berlin | ~20K | 1.18× | |
| 03 | Bremen | ~3K | 1.16× | |
| 04 | Nordrhein-Westfalen | ~80K | 1.15× | |
| 05 | Schleswig-Holstein | ~10K | 1.10× | |
| 06 | Niedersachsen | ~30K | 1.03× | |
| 07 | Baden-Württemberg | ~40K | 1.02× | |
| 08 | Rheinland-Pfalz | ~20K | 1.01× | |
| 09 | Bayern | ~50K | 0.99× | |
| 10 | Hamburg | ~7K | 0.99× | |
| 11 | Saarland | ~4K | 0.95× | |
| 12 | Mecklenburg-Vorpommern | ~5K | 0.87× | |
| 13 | Sachsen | ~10K | 0.86× | |
| 14 | Brandenburg | ~8K | 0.86× | |
| 15 | Thüringen | ~7K | 0.85× | |
| 16 | Sachsen-Anhalt | ~6K | 0.81× |
The strongest cross-interests of the Deadlock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Insomnium | Music & Radio | 183.66× | ||
| 02 | Sepultura | Music & Radio | 126.17× | ||
| 03 | Aborted | Music & Radio | 66.73× | ||
| 04 | Blind Guardian | Music & Radio | 48.78× | ||
| 05 | Eskimo Callboy | Music & Radio | 42.09× | ||
| 06 | Power metal | Music & Radio | 41.13× | ||
| 07 | Powerwolf | Music & Radio | 34.75× | ||
| 08 | Versengold | Music & Radio | 34.63× | ||
| 09 | Megadeth | Music & Radio | 31.87× | ||
| 10 | System of a Down | Music & Radio | 31.04× | ||
| 11 | Accept (band) | Music & Radio | 30.15× | ||
| 12 | Grindcore | Music & Radio | 28.85× | ||
| 13 | Metal Hammer | Music & Radio | 25.43× | ||
| 14 | Chester Bennington | Music & Radio | 24.41× | ||
| 15 | Independent record label | Music & Radio | 22.23× | ||
| 16 | Volbeat | Music & Radio | 21.86× | ||
| 17 | Kurt Cobain | Music & Radio | 20.00× | ||
| 18 | Thrash metal | Music & Radio | 12.55× | ||
| 19 | Scorpions (band) | Music & Radio | 12.14× | ||
| 20 | Thomann | Shopping | 9.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.19× | |
| Individualism | JOY | 1.80× | |
| Extroversion | THRILL | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.58× | |
| Indulgence | JOY | 0.59× | |
| Design Affinity | PREMIUM | 0.59× |
Deadlock has an estimated audience of 382,240 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
18.6% of Deadlock fans are female, 81.4% are male, with an average age of 33.2 years.
Deadlock fans show strongest brand affinity for Sepultura (126.17×), Eskimo Callboy (42.09×), and Power metal (41.13×) over the country average.
Deadlock fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Deadlock itself, the audience over-indexes on Eskimo Callboy (42.09×), Power metal (41.13×), Insomnium (183.66×), and System of a Down (31.04×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Deadlock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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