Rascasse Audience Intelligence

Deadlock Audience in Germany

A data profile of the people who buy, follow and care about Deadlock in Germany — modelled from more than twelve digital signal sources. Deadlock has an estimated audience of 382,240 people in Germany.

The average Deadlock fan in Germany is 33.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sepultura, Eskimo Callboy, Power metal, with strongest over-indexing on Sepultura (126.17× the country average).

Demographically, the Deadlock audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Deadlock fan in Germany is more male, around 33.2 years old, with strong Tradition tendencies and a notable affinity for Sepultura.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deadlock profile in Germany.

Audience size
382K
in Germany
Gender
18.6%
81.4% male
Age
33.2
average years
Country rank
#14535
Person in Germany
Fig. 01

Search interest · 12-month trend

+204%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deadlock fans

18.6% are female, 81.4% are male, average age 33.2.

Fig. 02

Gender split

18.6%
Female
81.4%
Male
Demographic split for Deadlock audience in Germany
MetricValue
Female18.6%
Male81.4%
Average age33.2
Estimated audience size382,240
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Deadlock audience in Germany
Age bracketShare%
16-1922%
20-2936%
30-3926%
40-4911%
50+5%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Deadlock audience comes from Germany.

Worldwide audience distribution share by country for Deadlock
CountryShare
United States38.6%
Brazil10.3%
Australia5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deadlock audience in Germany is strongest.

Fig. 05

Top regions by affinity

Deadlock fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.25×
02Berlin~20K1.18×
03Bremen~3K1.16×
04Nordrhein-Westfalen~80K1.15×
05Schleswig-Holstein~10K1.10×
06Niedersachsen~30K1.03×
07Baden-Württemberg~40K1.02×
08Rheinland-Pfalz~20K1.01×
09Bayern~50K0.99×
10Hamburg~7K0.99×
11Saarland~4K0.95×
12Mecklenburg-Vorpommern~5K0.87×
13Sachsen~10K0.86×
14Brandenburg~8K0.86×
15Thüringen~7K0.85×
16Sachsen-Anhalt~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Deadlock, Germany
0.81×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deadlock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deadlock audience
#·InterestCategoryAffinity×
01InsomniumMusic & Radio183.66×
02SepulturaMusic & Radio126.17×
03AbortedMusic & Radio66.73×
04Blind GuardianMusic & Radio48.78×
05Eskimo CallboyMusic & Radio42.09×
06Power metalMusic & Radio41.13×
07PowerwolfMusic & Radio34.75×
08VersengoldMusic & Radio34.63×
09MegadethMusic & Radio31.87×
10System of a DownMusic & Radio31.04×
11Accept (band)Music & Radio30.15×
12GrindcoreMusic & Radio28.85×
13Metal HammerMusic & Radio25.43×
14Chester BenningtonMusic & Radio24.41×
15Independent record labelMusic & Radio22.23×
16VolbeatMusic & Radio21.86×
17Kurt CobainMusic & Radio20.00×
18Thrash metalMusic & Radio12.55×
19Scorpions (band)Music & Radio12.14×
20ThomannShopping9.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deadlock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Deadlock audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.19×
IndividualismJOY1.80×
ExtroversionTHRILL1.57×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Deadlock audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.58×
IndulgenceJOY0.59×
Design AffinityPREMIUM0.59×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Deadlock have in Germany?

Deadlock has an estimated audience of 382,240 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Deadlock fans?

18.6% of Deadlock fans are female, 81.4% are male, with an average age of 33.2 years.

03

Which brands do Deadlock fans like most?

Deadlock fans show strongest brand affinity for Sepultura (126.17×), Eskimo Callboy (42.09×), and Power metal (41.13×) over the country average.

04

Where do Deadlock fans live in Germany?

Deadlock fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Deadlock fans also like?

Beyond Deadlock itself, the audience over-indexes on Eskimo Callboy (42.09×), Power metal (41.13×), Insomnium (183.66×), and System of a Down (31.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Deadlock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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