MØL Audience in United States
MØL has an estimated audience of 1,345,027 people in United States. 35.5% are female, 64.5% are male, average age 37.8. Top brand affinities: Wim Hof, Monmouth County, New Jersey, Winemaking, Dog breed, Home equity.
Top brand affinities include Wim Hof, Monmouth County, New Jersey, Winemaking, with strongest over-indexing on Wim Hof (52.95× the country average). Demographically, the MØL audience skews more male with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of MØL fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 37.8 |
| Estimated audience size | 1,345,027 |
Audience persona
The typical MØL fan in United States is more male, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wim Hof.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wim Hof | 52.95× | Sports |
| Monmouth County, New Jersey | 35.08× | Travel & Leisure |
| Winemaking | 15.64× | Food & Beverages |
| Dog breed | 2.6× | Pets & Animals |
| Home equity | 3.75× | Home & Garden |
| Home construction | 2.04× | Home & Garden |
| Tulare County, California | 14.93× | Travel & Leisure |
| Urban Outfitters | 2.5× | Shopping |
| Elsword | 19.33× | Games |
| Edelman (firm) | 24× | Business & Career |
| Salman Khan | 7.68× | Movies & TV |
| Home Delivery | 2.98× | Food & Beverages |
| Grinch | 3.71× | Movies & TV |
| Israel | 1.89× | Travel & Leisure |
| Vocal harmony | 4× | Music & Radio |
| Stay at Home Mum | 11.81× | Kids & Family |
| Yahoo Sports Fantasy | 6.23× | |
| Gift registry | 11.39× | Kids & Family |
| Product design | 1.68× | Business & Career |
| The Devil's Rejects | 8.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.95 |
| Extroversion | THRILL | 1.7 |
| Early Adopter Mentality | POWER | 1.68 |
| Tradition | CONSERVATISM | 1.65 |
| Patriotism | CONSERVATISM | 1.54 |
| Risk Appetite | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 37.1% |
| Indonesia | 13.2% |
| United States | 11.5% |
See MØL audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for MØL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.