MØL Audience in United States
MØL has an estimated audience of 1,345,027 people in United States. 35.5% are female, 64.5% are male, average age 37.8. Top brand affinities: Die Antwoord, Hayley Williams, Autism Awareness, Buckethead, Diabetes mellitus awareness.
Top brand affinities include Die Antwoord, Hayley Williams, Autism Awareness, with strongest over-indexing on Die Antwoord (194.66× the country average). Demographically, the MØL audience skews more male with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of MØL fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 37.8 |
| Estimated audience size | 1,345,027 |
Audience persona
The typical MØL fan in United States is more male, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Die Antwoord.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Die Antwoord | 194.66× | Music & Radio |
| Hayley Williams | 52.95× | Music & Radio |
| Autism Awareness | 17.01× | Health |
| Buckethead | 60.52× | Music & Radio |
| Diabetes mellitus awareness | 11.17× | Health |
| Kaiser Permanente | 16.54× | Business & Career |
| Microblogging | 11.37× | Technology & Electronics |
| Singer-songwriter | 5.02× | Music & Radio |
| Melvins | 60× | Music & Radio |
| Kate Beckinsale | 16.71× | Movies & TV |
| Google Maps | 4.67× | Internet & Social Media |
| Babymetal | 35.08× | Music & Radio |
| Anna Faris | 16.75× | Movies & TV |
| Nipsey Hussle | 22.18× | Music & Radio |
| Fugazi | 39.86× | Music & Radio |
| Jessica Chastain | 16.65× | Movies & TV |
| Patricia Arquette | 16.62× | Movies & TV |
| Income tax | 11.82× | Business & Career |
| Ozzy Osbourne | 8.96× | Music & Radio |
| Kia Sportage | 19.33× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.95 |
| Extroversion | THRILL | 1.7 |
| Early Adopter Mentality | POWER | 1.68 |
| Tradition | CONSERVATISM | 1.65 |
| Patriotism | CONSERVATISM | 1.54 |
| Risk Appetite | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 37.1% |
| Indonesia | 13.2% |
| United States | 11.5% |
See MØL audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for MØL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.