Rascasse Audience Intelligence

MØL Audience in United States

A data profile of the people who buy, follow and care about MØL in United States — modelled from more than twelve digital signal sources. MØL has an estimated audience of 3,152,419 people in United States.

#20among Metal in United States#1452among Person in United States#994in Music & Radio

The average MØL fan in United States is 35.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Die Antwoord, Hayley Williams, Buckethead, with strongest over-indexing on Die Antwoord (130.15× the country average).

Demographically, the MØL audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MØL fan in United States is more male, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Die Antwoord.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MØL profile in United States.

Audience size
3.2M
in United States
Gender
24.2%♀
75.8% male
Age
35.4
average years
Country rank
#9869
Person in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MØL fans

24.2% are female, 75.8% are male, average age 35.4.

Fig. 02

Gender split

24.2%
Female
75.8%
Male
Demographic split for MØL audience in United States
MetricValue
Female24.2%
Male75.8%
Average age35.4
Estimated audience size3,152,419
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the MØL audience in United States
Age bracketShare%
16-1922%
20-2932%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

14.7%

of the worldwide MØL audience comes from United States.

Worldwide audience distribution share by country for MØL
CountryShare
Brazil35.0%
Indonesia15.6%
United States14.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MØL audience in United States is strongest.

Fig. 05

Top regions by affinity

MØL fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K1.42×
02California~600K1.40×
03New York~300K1.39×
04Connecticut~50K1.39×
05Massachusetts~100K1.38×
06Hawaii~20K1.29×
07Michigan~100K1.28×
08Pennsylvania~100K1.15×
09Florida~300K1.13×
10Illinois~100K1.13×
11Washington~80K1.09×
12Maryland~70K1.09×
13Nevada~40K1.08×
14Rhode Island~10K1.08×
15Arizona~80K1.07×
16Texas~300K1.06×
17Delaware~10K1.06×
18Wisconsin~60K1.05×
19Washington, District of Columbia~10K1.05×
20Georgia~100K1.04×
21Virginia~90K1.03×
22Vermont~7K1.03×
23Oregon~40K1.02×
24North Carolina~100K0.99×
25Ohio~100K0.97×
26Mississippi~30K0.97×
27Alaska~8K0.97×
28New Hampshire~10K0.96×
29Tennessee~70K0.94×
30Colorado~50K0.93×
31Maine~10K0.93×
32Missouri~50K0.92×
33South Carolina~50K0.91×
34Louisiana~40K0.91×
35Alabama~50K0.89×
36Kentucky~40K0.89×
37Arkansas~30K0.89×
38Indiana~60K0.88×
39Minnesota~50K0.88×
40South Dakota~7K0.88×
41Oklahoma~40K0.87×
42Kansas~30K0.87×
43New Mexico~20K0.85×
44North Dakota~6K0.85×
45Utah~30K0.83×
46Montana~8K0.83×
47West Virginia~10K0.82×
48Nebraska~10K0.81×
49Idaho~10K0.80×
50Iowa~20K0.78×
Fig. 06

Affinity by region

Affinity by region — MØL, United States
0.78×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MØL audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MØL audience
#·InterestCategoryAffinity×
01Die AntwoordMusic & Radio130.15×
02BucketheadMusic & Radio62.46×
03MelvinsMusic & Radio59.37×
04Hayley WilliamsMusic & Radio35.24×
05FugaziMusic & Radio34.99×
06Bon IverMusic & Radio32.80×
07BabymetalMusic & Radio32.76×
08The HivesMusic & Radio28.11×
09Humanoid robotTechnology & Electronics27.28×
10Cumberland FarmsShopping17.58×
11Patricia ArquetteMovies & TV16.71×
12Lily AllenMusic & Radio16.63×
13Suki WaterhouseFashion & Accessoires16.62×
14Allison JanneyMovies & TV16.56×
15Kate BeckinsaleMovies & TV16.55×
16Jessica ChastainMovies & TV16.53×
17Kaiser PermanenteBusiness & Career15.57×
18Anna FarisMovies & TV14.62×
19Olivia MunnMovies & TV13.68×
20Zaxby'sFood & Beverages10.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MØL audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MØL audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
TraditionCONSERVATISM1.65×
Early Adopter MentalityPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MØL audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Quality AwarenessPREMIUM0.78×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MØL have in United States?

MØL has an estimated audience of 3,152,419 people in United States, concentrated in California and Texas.

02

What is the gender split and age of MØL fans?

24.2% of MØL fans are female, 75.8% are male, with an average age of 35.4 years.

03

Which brands do MØL fans like most?

MØL fans show strongest brand affinity for Die Antwoord (130.15×), Hayley Williams (35.24×), and Buckethead (62.46×) over the country average.

04

Where do MØL fans live in United States?

MØL fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do MØL fans also like?

Beyond MØL itself, the audience over-indexes on Hayley Williams (35.24×), Buckethead (62.46×), Kaiser Permanente (15.57×), and Kate Beckinsale (16.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See MØL audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MØL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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