A data profile of the people who buy, follow and care about MØL in Brazil — modelled from more than twelve digital signal sources. MØL has an estimated audience of 7,479,714 people in Brazil.
MØL has an estimated audience of 7,479,714 people in Brazil. 45.8% are female, 54.2% are male, average age 34.6. Top brand affinities: Neil Gaiman, Deftones, Campari, Nightwish, Rupert Grint.
Top brand affinities include Neil Gaiman, Deftones, Campari, with strongest over-indexing on Neil Gaiman (129.1× the country average).
Demographically, the MØL audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Indulgence, Family Orientation.
The typical MØL fan in Brazil is balanced, around 34.6 years old, with strong Indulgence tendencies and a notable affinity for Neil Gaiman.
The key figures that characterise the MØL profile in Brazil.
45.8% are female, 54.2% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 34.6 |
| Estimated audience size | 7,479,714 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 20% | |
| 30-39 | 14% | |
| 40-49 | 14% | |
| 50+ | 16% |
of the worldwide MØL audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 35.0% |
| Indonesia | 15.6% |
| United States | 14.7% |
The strongest cross-interests of the MØL audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neil Gaiman | Literature | 129.10× | ||
| 02 | Nightwish | Music & Radio | 51.53× | ||
| 03 | Deftones | Music & Radio | 39.81× | ||
| 04 | Rage Against the Machine | Music & Radio | 24.33× | ||
| 05 | Campari | Food & Beverages | 21.21× | ||
| 06 | Rupert Grint | Movies & TV | 18.90× | ||
| 07 | Avenged Sevenfold | Music & Radio | 13.71× | ||
| 08 | Judas Priest | Music & Radio | 13.67× | ||
| 09 | Limp Bizkit | Music & Radio | 10.81× | ||
| 10 | Caio Castro | Movies & TV | 10.74× | ||
| 11 | Alice in Chains | Music & Radio | 8.79× | ||
| 12 | Goodreads | Literature | 7.29× | ||
| 13 | Ana Hickmann | Fashion & Accessoires | 7.21× | ||
| 14 | Motörhead | Music & Radio | 6.54× | ||
| 15 | Linkin Park | Music & Radio | 5.86× | ||
| 16 | Rick and Morty | Movies & TV | 4.75× | ||
| 17 | Guns N' Roses | Music & Radio | 2.67× | ||
| 18 | Stranger Things | Movies & TV | 1.60× | ||
| 19 | WebMotors | Cars & Mobility | 1.57× | ||
| 20 | Blues music | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.84× | |
| Family Orientation | CONSERVATISM | 0.72× | |
| Pet Ownership | JOY | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.48× | |
| Price Sensitivity | PREMIUM | 0.57× | |
| Extroversion | THRILL | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for MØL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.